Enterprise IT Watch Blog

Feb 11 2010   9:23AM GMT

Could Google’s Buzz be a corporate Valentine?

Michael Morisy Michael Morisy Profile: Michael Morisy

If you use GMail, or stay current on the latest tech trends, you’ve seen Google Buzz, Google’s latest foray into real-time updates and social networking. Reactions have been mixed, unsurprisingly, but one analyst who doesn’t see too much potential overall writes that the app might find a niche audience with enterprises looking to jump start internal social computing programs.

Irwin Lazar, vice president of communications research at Nemertes Research, wrote on his Enterprise 2.0 blog that he doesn’t “see it replacing Facebook (or even LinkedIn),”

Where Buzz, I think, has the greatest appeal is in creating a social community within companies using Gmail or Google apps as their corporate messaging environment. Buzz just fired a shot across the bow of all the social computing software or service vendors targeting SMBs. If you are already paying for a corporate Gmail service, you just got a whole suite of social tools as well.

Forget attacking Facebook and LinkedIn, in other words. It’s Yammer and Salesforce Chatter that Buzz could send packing.

Does Buzz have potential in your enterprise, or is it just another potential productivity hazard? I want to hear your thoughts in the comments or directly at Michael@ITKnowledgeExchange.com. I’m happy to keep your name and company confidential if asked.

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