Intelligence Driven Marketing: The B2B Marketers Blog

Mar 27 2013   10:25PM GMT

The Marketer’s Guide to SDN- Priorities & purchase intentions of your prospects

Courtney Kay Courtney Kay Profile: Courtney Kay

The Marketer’s Guide to Software-Defined Networking

While IDC projects the SDN market will reach $3.7 billion by 2016, today, networking and data center professionals are scrambling to get the answers they need to make informed buying decisions. With no clear leader, all networking players (from established brands to start-ups) need to aggressively evangelize in order to build mindshare in this confusing space.  To help marketer’s maximize their SDN marketing investments, TechTarget Networking Media, in conjunction with Zeus Kerravala of ZK Research, launched a priorities study of our membership to explore their SDN planning and investments.

The infographic below details key findings from the survey.  For a review of the full study with Zeus Kerravala, please email SVP, Group Publisher Doug Olender at

SDN marketing

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