Intelligence Driven Marketing: The B2B Marketers Blog

Aug 2 2013   12:13PM GMT

Cloud backup services adoption is up- Is your marketing helping you capitalize on it?

Courtney Kay Courtney Kay Profile: Courtney Kay

Cloud backup is one of the oldest cloud storage services around; but, it’s only in the past couple of years that it’s grown-up enough to be seriously considered by enterprises.  According to TechTarget’s Storage Purchase Intentions survey conducted by, IT professionals identified that cloud backup usage is rapidly growing.

Users have an average of 13 TB of data in the cloud, representing about 37% of their total backup volume.  Companies are storing their primary data in the cloud, backing up everything from their laptops to their phones to their tablets. Those using it trust it, with 88% being satisfied with their cloud-based backup and 58% planning to expand the use of backup services within the coming year.

While the market’s grown 71% over the past 2.5  years, 59% of those surveyed, still haven’t made the leap.  The good news is, 1 out of 4 is committed to evaluating cloud backup solutions within the year. The market is still very fragmented with a lot of niche players and no clear leader. Now is the right time to amp up your marketing efforts.

But, how can you adjust your marketing strategy to tap this growing market?  The following infographic walks through some quick and easy ways to adjust your marketing efforts to effectively tap this growing market.  For more information, or to schedule a briefing on the full Storage Purchase Intentions study, please contact TechTarget Storage Publisher Jillian Coffin at


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