Intelligence Driven Marketing: The B2B Marketers Blog

Apr 26 2013   6:21PM GMT

Building a comprehensive (cost effective) content plan

Courtney Kay Courtney Kay Profile: Courtney Kay

“Brands are publishers.” “Content is King.” “Traditional marketing talks at people. Content marketing talks with them.”  All very true statements from thought leaders; but, for a small business (or small marketing department in a big business), how do you produce enough content, and the kind of content that engages, with limited budget, limited resources and a to-do list a mile long?

Coming up on May 8th in San Francisco, I’ll be presenting a prescriptive, three step plan to building a strong content strategy, laying out clear content priorities, while maximizing your content marketing efforts and investments.  Below is a quick sneak peak of the presentation. The event is complimentary to all technology marketers.

You can register for the TechTarget Online ROI Summit here:  If you’re interested in the content, but San Francisco (or the timing) are inconvenient, just reach out to me directly ( and we can schedule a time for an exclusive session for you and your marketing team members.

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