Intelligence Driven Marketing: The B2B Marketers Blog:

August, 2013

August 19, 2013  6:49 PM

5 Reasons to Consider Microsites for your Marketing Strategy

Ben Bradley Ben Bradley Profile: Ben Bradley

In the world of digital marketing, the popularity of microsites constantly fluctuates.  In the early 2000’s they were wildly popular; specifically with B2C organizations.   Since that time, they have dipped in popularity and some people have suggested that...

August 17, 2013  1:12 AM

What the research process for a B2B technology project really looks like

Courtney Kay Courtney Kay Profile: Courtney Kay

In the B2B marketing realm, we're hearing more and more about the shift of control from the seller to the buyer when it comes to conducting research.  67% of the buy...

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August 2, 2013  12:13 PM

Cloud backup services adoption is up- Is your marketing helping you capitalize on it?

Courtney Kay Courtney Kay Profile: Courtney Kay

Cloud backup is one of the oldest cloud storage services around; but, it’s only in the past couple of years that it’s grown-up enough to be seriously considered by enterprises.  According to TechTarget's 0 Comments     RSS Feed     Email a friend

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