Intelligence Driven Marketing: The B2B Marketers Blog:

April, 2013

April 26, 2013  6:21 PM

Building a comprehensive (cost effective) content plan

Courtney Kay Courtney Kay Profile: Courtney Kay

“Brands are publishers.” “Content is King.” “Traditional marketing talks at people. Content marketing talks with them.”  All very true statements from thought leaders; but, for a small business (or small marketing department in a big business), how do you produce enough content, and...

April 26, 2013  5:16 PM

Infographic: Building Better Webcasts

Courtney Kay Courtney Kay Profile: Courtney Kay

While building a webcast (or webinar if you prefer) has gotten easier in terms of production, and cheaper in terms of hosting or outsourcing, it hasn't necessarily gotten easier in terms of building good content, in fact, it might have gotten harder.  Today’s content-rich landscape can make it...

April 10, 2013  8:49 PM

Infographic: 3 Tips to Reaching B2B Technology Buyers Using Social Media

Courtney Kay Courtney Kay Profile: Courtney Kay

There’s definitely no shortage of content on social media marketing.  There’s also no silver bullet in terms of how to use it to achieve your marketing goals.  Social Media doesn't have a “one-size-fits-all,” “off-the-shelf” implementation.  The right strategy needs to take your...

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