Writing for business – New Year’s, New Years or New Years’ Eve?

Which is correct? After the celebrations of ____________, January 1 seems like an excellent choice for a holiday. a. New Year’s Eve b. New Years Eve c. New Years’ Eve

Answer: a
New Year’s Eve is a possessive form; it’s the eve of the new year. And, since it can only be the eve of one year at a time, it’s singular possessive rather than plural.