Writing for Business - A Whatis.com Blog

Oct 10 2008   12:35PM GMT

Writing for business – ensure, insure, assure

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

Which is correct?

The job of the CIO is to _______ that the company’s information technology investments are aligned with its strategic business objectives.
a. ensure
b. insure
c. assure

Correct Answer: a


Ensure means to make certain.
Insure means to protect against financial loss.
Assure means to promise someone.

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