Posted by: Ivy Wigmore
apostrophes, Errors in the media, pluralization
Which is correct?
|According to Apple, there are a thousand ____ for every yes.
Kind of a trick question/answer. OF COURSE, c. is not correct. OF COURSE, you never (or almost never) use an apostrophe to pluralize. Either a. or b. is correct; c. is definitely incorrect. Someone should have told Apple, though. Here’s how their latest mission statement was expressed:
if everyone/ is busy making everything/how can anyone perfect anything?/we start to confuse convenience/with joy/abundance with choice./designing something requires/focus/the first thing we ask is/what do people want to feel?/delight/surprise/love/connection/then we begin to craft around our intention/it takes time…/there are thousand no’s/for every yes./we simplify/we perfect/we start over/until everything we touch/enhances each life/it touches./only then do we sign our work./Designed by Apple in California
Don’t yell at me — Apple wrote it. I don’t know if this is canny marketing for the post-grammar era or just an honest mistake. In the next official release of the text from their video, they used capitalization and also enclosed “no’s” and “yes” in quotation marks. But they still didn’t fix the most egregious error.
What do you think? Canny marketing or failure to check spelling?
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