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weasel words

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April 17, 2013  9:10 PM

Weasel words, euphemisms, and corporate communications



Posted by: Ivy Wigmore
CIO, corporate communications, weasel words

Which is correct? __________ saved us $750,000 in payroll expenses. a. A headcount reduction b. Layoffs c. Downsizing d. Rightsizing

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April 5, 2013  11:41 AM

Weasel words and their BFF, the passive voice



Posted by: Ivy Wigmore
active voice / passive voice, CIO, weasel words

Occasionally, you want to own up to something without really taking the blame. You want to indicate that you know there's a problem without indicating that you caused it. The passive voice can be very helpful. Here's the classic example: Mistakes were made. You're hoping that will...


April 3, 2013  11:37 AM

Weasel words: issue



Posted by: Ivy Wigmore
business communications, CIO, weasel words

Which is correct? Due to a configuration problem, your email servers are down and users have no access. How should you describe the problem? a. Our email servers are down. b. We are dealing with configuration issues. c. Users are experiencing connectivity issues.


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