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	<title>Writing for Business - A Whatis.com Blog &#187; loveee it</title>
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	<description>Is your grammar as good as your code?</description>
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		<title>Srsly &#8212; do U loveee it or do U looove it?</title>
		<link>http://itknowledgeexchange.techtarget.com/writing-for-business/srsly-do-u-loveee-it-or-do-u-looove-it/</link>
		<comments>http://itknowledgeexchange.techtarget.com/writing-for-business/srsly-do-u-loveee-it-or-do-u-looove-it/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 18:10:12 +0000</pubDate>
		<dc:creator>Ivy Wigmore</dc:creator>
				<category><![CDATA[Business writing]]></category>
		<category><![CDATA[CIO]]></category>
		<category><![CDATA[grammar]]></category>
		<category><![CDATA[loveee it]]></category>
		<category><![CDATA[Quiz]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Which is correct? I was crushed when I didn&#8217;t get an iPad for my birthday but now I&#8217;ve got an Android Tablet &#8212; and OMG I ________ it!!! a. loveee b. looove Answer: b. Explanation: Although online we more often omit letters than increase them, multiple vowels are sometimes used as an intensifier, to express [...]]]></description>
				<content:encoded><![CDATA[<p><strong>Which is correct?</strong><br />
I was crushed when I didn&#8217;t get an <a href="http://searchmobilecomputing.techtarget.com/definition/iPad">iPad</a> for my birthday but now I&#8217;ve got an <a href="http://searchenterpriselinux.techtarget.com/sDefinition/0,290660,sid39_gci1154086,00.html" target="_blank">Android</a> <a href="http://searchmobilecomputing.techtarget.com/definition/tablet-PC" target="_blank">Tablet</a> &#8212; and OMG I ________ it!!!<br />
a. loveee<br />
b. looove</p>
<p><span id="more-1302"></span><br />
<strong>Answer: b.</strong></p>
<p><strong>Explanation: </strong><br />
Although online we more often omit letters than increase them, multiple vowels are sometimes used as an intensifier, to express the depth of one&#8217;s feeling about something. Presumably, the precise degree of passion can be gauged by the multiplier, if you want to get all mathematical &#8212; but that&#8217;s another topic.</p>
<p>Here&#8217;s the thing &#8212; multiple vowels indicate (perhaps even more than passion) what SOUND is being represented. So if you type &#8220;I loveee it,&#8221; the reader is directed to hear &#8220;luv-EEE.&#8221;</p>
<p>If you type &#8220;I looove it,&#8221; the reader just hears an extended sound for the only audible vowel in the word &#8220;love.&#8221;</p>
<p>I have some hope that &#8212; at least sometimes? &#8212; &#8220;loveee&#8221; (or some variant with more e&#8217;s) is being used ironically. There&#8217;s a <a href="http://whatis.techtarget.com/definition/facebook.html">Facebook</a> page for &#8220;I Loveee It,&#8221; which I sort of hoped would be full of horrendous examples of use along with scathing commentary. I was half right &#8212; horrendous examples of use. Seems to be a page for people to write about things they, um, loveee. I hateee it.</p>
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