it’s or its

“It’s” or “its” — which is correct?

Which is correct? Maintaining an appropriate ambient temperature for hardware is essential to ____ performance and longevity. a. it's b. its

It’s or its?

Which is correct? Augmented reality seems futuristic but ____ potential has already begun to be realized. a. its b. it's Continued »

It’s or its?

Which is correct? Because of ___ performance benefits, D2D2T is becoming more widely used. a. it's b....       2 Comments     RSS Feed     Email a friend 1 About This Blog Is your grammar as good as your code? Take our daily quiz and brush up your written communication skills! >> READ MORE ABOUT THIS BLOG Browse This Blog’s Tags acronyms and initialisms, adjectives, agreement, a or an, apostrophes, AP style, archaic speech and grammar, archaic words and phrases, Business writing, capitalization, CIO, commas, common grammar errors, commonly confused terms, commonly confused words, commonly misspelled words, commonly misunderstood phrases, commonly misunderstood terms, commonly misused expressions, commonly misused phrases, commonly misused words, common misspellings, compound words, eggcorns, ESL, grammar, grammar wars, hyphenation, less or fewer, me/myself/I, meanings of common expressions, misplaced modifiers, money, numbers, numerals, one word or two, percentages, personal pronouns, plural/singular, pluralization, possessives, pronouns, punctuation, Quiz, sentence structure, spelling, subject-verb agreement, verbs, word choice, word meanings Archives June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 March 2012 October 2011 August 2011 June 2011 May 2011 March 2011 February 2011 December 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 Blog Roll ITKE Community Blog Overheard in the tech blogosphere Our Latest Discovery Grammar Girl: Quick and Dirty Tips Everything Language and Grammar The Word Blog Editage The "Blog" of "Unnecessary" Quotation Marks Motivated Grammar Mark Allen (@EditorMark) The Grumpy Grammarian Impertinent remarks Worthless Words for the Day Help Subscribe to Alerts RSS feed of Writing for Business - A Whatis.com Blog hidden modal window Community Blog | About Us | Contact Us | FAQ | Terms of Use | DMCA Policy TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organization's IT projects - with its network of technology-specific Web sites, events and magazines. All Rights Reserved, Copyright 1999-2013, TechTarget | Read our Privacy Policy Questions and Answers Index 1 | Questions and Answers Index 2 | IT Topics Index 1 | IT Topics Index 2 | Blogs Index | Blogs Tags