Writing for Business - A Whatis.com Blog » flair / flare http://itknowledgeexchange.techtarget.com/writing-for-business Is your grammar as good as your code? Thu, 13 Jun 2013 17:09:47 +0000 en-US hourly 1 Writing for business – flair / flare http://itknowledgeexchange.techtarget.com/writing-for-business/writing-for-business-flair-flare/ http://itknowledgeexchange.techtarget.com/writing-for-business/writing-for-business-flair-flare/#comments Tue, 28 Oct 2008 16:30:18 +0000 Margaret Rouse http://itknowledgeexchange.techtarget.com/writing-for-business/writing-for-business-flair-flare/ jobs.jpg Which is correct?

With his usual ________ for publicity, Steve Jobs upstaged the world’s largest electronics trade fair with new products aimed squarely at the consumer market.
a. flare
b. flair


Answer: b

Flair means “a natural talent or distinctive style.” Flare means “a blaze of light” or “to spread outward.”

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