Writing for Business - A Whatis.com Blog

Aug 5 2010   6:10PM GMT

Srsly — do U loveee it or do U looove it?



Posted by: Ivy Wigmore
Tags:
Business writing
CIO
grammar
loveee it
Quiz
social media

Which is correct?
I was crushed when I didn’t get an iPad for my birthday but now I’ve got an Android Tablet — and OMG I ________ it!!!
a. loveee
b. looove


Answer: b.

Explanation:
Although online we more often omit letters than increase them, multiple vowels are sometimes used as an intensifier, to express the depth of one’s feeling about something. Presumably, the precise degree of passion can be gauged by the multiplier, if you want to get all mathematical — but that’s another topic.

Here’s the thing — multiple vowels indicate (perhaps even more than passion) what SOUND is being represented. So if you type “I loveee it,” the reader is directed to hear “luv-EEE.”

If you type “I looove it,” the reader just hears an extended sound for the only audible vowel in the word “love.”

I have some hope that — at least sometimes? — “loveee” (or some variant with more e’s) is being used ironically. There’s a Facebook page for “I Loveee It,” which I sort of hoped would be full of horrendous examples of use along with scathing commentary. I was half right — horrendous examples of use. Seems to be a page for people to write about things they, um, loveee. I hateee it.

Follow us on Twitter @tao_of_grammar

2  Comments on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
  • TomLiotta
    I lovvvvvve this post!
    125,585 pointsBadges:
    report
  • Ivy Wigmore
    Thx! Srsly, Tom -- I would looooooove to hear you pronounce that. :)
    185 pointsBadges:
    report

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: