Although online we more often omit letters than increase them, multiple vowels are sometimes used as an intensifier, to express the depth of one’s feeling about something. Presumably, the precise degree of passion can be gauged by the multiplier, if you want to get all mathematical — but that’s another topic.
Here’s the thing — multiple vowels indicate (perhaps even more than passion) what SOUND is being represented. So if you type “I loveee it,” the reader is directed to hear “luv-EEE.”
If you type “I looove it,” the reader just hears an extended sound for the only audible vowel in the word “love.”
I have some hope that — at least sometimes? — “loveee” (or some variant with more e’s) is being used ironically. There’s a Facebook page for “I Loveee It,” which I sort of hoped would be full of horrendous examples of use along with scathing commentary. I was half right — horrendous examples of use. Seems to be a page for people to write about things they, um, loveee. I hateee it.
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