Quiz: Writing for business — sesquipedalian excess

Which is preferable? We need to _________________________. a. develop some impactful, leverageable synergies around our initiatives to monetize our user base and give our revenue stream some traction and lift. b. find some creative ways to make money.

Answer: b

Choice a is an example of sesquipedalian excess. What? You don’t know what that means? LOL! It means “too many syllables.” It is always preferable to keep your language straight-forward. Avoid insider jargon in your writing.

Thanks to Anders Martinson for suggesting this question!