Quiz: Writing for business — capitalization — West or west?

Which is correct? In the _____, server revenues were flat throughout the quarter. a. west b. West

Answer: b
When a direction is used as the name for an area, it’s considered a proper name and capitalized. If used simply to indicate a direction, the words north, south, east, and west are not capitalized. For example, you would write:”Go west on Front Street.”