Posted by: Ivy Wigmore
apostrophe abuse, Business writing, CIO, it's or its, pronouns and possession, Quiz
|Which is correct?
Because of ___ performance benefits, D2D2T is becoming more widely used.
Explanation: It’s can only mean it is or it has. If the intention is to express possessive case, its doesn’t take an apostrophe.
This is a very basic grammatical rule but it’s (it is!) one of the most commonly broken ones as well and probably responsible for more bald English teachers than any other.
And here’s a blog devoted to mocking people who sprinkle apostrophes liberally and indiscriminately through their written communications.