Writing for Business - A Whatis.com Blog

Oct 22 2009   2:48PM GMT

“It’s” or “its” — which is correct?

Ivy Wigmore Ivy Wigmore Profile: Ivy Wigmore

Which is correct?
Maintaining an appropriate ambient temperature for hardware is essential to ____ performance and longevity.
a. it’s
b. its

Answer: b

It’s only means it is or it has — don’t use it for the possessive form.

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