Writing for Business - A Whatis.com Blog

Aug 20 2013   7:06PM GMT

Bury the lede or bury the lead — and what does it mean, anyway?

Ivy Wigmore Ivy Wigmore Profile: Ivy Wigmore

Which is correct?

interrobang Get the earth-shattering news out first — don’t bury the ___.a. lede
b. lead 

Answer: Either.

Explanation:

The lede (or lead) is the introductory part of an article, designed to get readers’ attention and make them want to continue reading. If you blather along for a paragraph or two and then mention that, for example, Ashton Kutcher and Helen Mirren are dating,* you’re burying the lede.

What you want to do, instead, is get that tantalizing fact out there quickly and imply that there are more stunning revelations to be had for those who read on.

Here’s some advice on how to avoid burying your lede.

*As if. Mirren is married. And probably holding out for Johnny Depp.

twitter bird  Follow me on Twitter @tao_of_grammar

 Comment on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: