The Windows Server Notebook

Aug 23 2012   2:43PM GMT

Microsoft refreshes logo in time for Windows Server 2012

Jeremy Stanley Jeremy Stanley Profile: Jeremy Stanley

Not satisfied with releasing 2012 editions of Windows Server and desktop Windows to manufacturing, Microsoft has revamped its logo for the first time in 25 years.

In a post on Microsoft’s corporate blog, Jeff Hansen explained the rationale for the new logo, saying it “takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.”

Reflecting the new design of OS (but don’t call it Metro) in its server, phone and desktop, the waving Windows flag is replaced by four square tiles. In fact, the logo might make one want to play the beloved childhood game or check in somewhere.

This puts another notch in Microsoft’s belt this summer.  It seems like every week this summer, Microsoft has divulged or announced plans for something new. The company is aware of that fact, too: Frank X. Shaw, vice president of corporate communications, posted on the company’s blog that the company is setting a “blistering pace.”

What do you think of the new logo? Let us know in the comments or on Twitter @SearchWinServ

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