Can a huge organization become a faster and nimbler company to capture emerging markets? Intel seems to think so.
After taking the helm as Intel Corp.’s new CEO in May, Brian Kzanich met with the company’s partners to discuss its priorities and strategy.
He is now implementing a strategy to deliver on promises to customers and is being vocal about it.
In the company’s second quarter earnings call yesterday, Kzanich took responsibility for the company moving like molasses when it came to the fast-paced ultra-mobile PC market.
Intel was slow to respond to the ultra-mobile PC trends, Kzanich admitted. The ultra-mobile PC market for devices like tablets is up while the traditional PC market has declined, he explained.
It’s no surprise Intel has yet to reap the profits from this space. Microsoft’s Surface Pro is not the iPad killer yet and Windows-based tablets have only recently arrived.
Intel seemed confident on the call that it can refocus its strategy on capturing new and nascent markets. Krzanich pointed out Intel recently went through a restructuring to flatten the organization and deliver more accountability, elements he sees as critical for the ultra-mobile environment.
He also highlighted a series of product releases the company recently made in the mobile space including the unveiling of the Silvermont microprocessor and shipment of Haswell chips. Intel is also set to ship its Bay Trail chips with vendors expected to come out with new low-cost touch-based mobile devices by the fourth quarter of this year.
What’s interesting is the Silvermont architecture which supports both Windows and Android-based operating systems. This gives Intel a backup plan so that it won’t need to solely rely on the emerging Windows 8 market to support the sagging PC business. The company can do just as well if Android-based tablets capture a good portion of the market. It’s a win-win for Intel, as long as the resulting devices are priced appropriately for the enterprise and consumer markets.
And speaking of Bay Trail, Intel is banking on recapturing some of their declining revenue when vendors unveil new devices based on these microprocessors during the second half of this year. These new mobile devices are designed to capture the low-priced market with touch-based ultra-notebooks coming in sub-$400 and even tablets under $199 and $150.
But here’s the industry’s concern. Could Intel’s aggressive push into the low-cost ultra-mobile device market cannibalize sales of its higher performing Haswell chips and other mobile processors?
“Our view on Bay Trail is that it will not be cannibalistic,” said Krzanich. “It gets [Intel] into these markets that we are not in, in a big way.”
There is a clear segmentation of markets Intel is going after: Bay Trail for low-price ultra-mobile devices and Haswell for the power users or the enterprise. These low-priced devices are aimed at consumers but given that we could see Windows 8.1 tablets hitting $150, this could kick start the Windows-based tablets in the corporate enterprise if users buy the systems themselves and bring it into their companies. It’s BYOD that could play well with existing corporate Microsoft environments.
And, if companies are on a tight budget, why not purchase lower-cost devices, reimage the system and know that it works just as well in their existing environment? Not everyone needs a high performing notebook for data crunching or software development. IT departments could segment their own users based on need and purchase devices through their commercial channels, especially if traditional corporate vendors add the lower-priced notebooks to their lineup. (Of course, this could mean lower margins for the hardware vendors but it could be made up long-term in overall volume).
Whether Intel’s focus on the ultra-mobile PC market gives the company the returns it desires remains to be seen. Their outlook for the second half of the year and hints at new products to be discussed during their November investor meeting place the company on a long-term strategy to reposition itself and become a strong player in the new ultra mobile space. Like any large company, Intel is suffering from growing pains as it adjusts its business to transition into a nimble to capture new markets.
It will be interesting to see how this all plays out. With Intel’s profits down this quarter by 29% compared with the same time last year, the company won’t be able to sustain continued losses in this competitive industry.
The folks at Romanian software company KirySoft have put together the Windows System Control Center, aka WSCC, which gathers the cream of the Windows systems tools together under a single self-updating console. Tools included in its collection include all of the excellent Systinternals tools from Windows wizards, Mark Russinovich and Bryce Cogswell (Sysinternals is now part of Microsoft, and Russinovich is a Microsoft Fellow) and from Israeli Windows guru, Nir Sofer, whose Nirsoft collection also appears under the WSCC umbrella.
The WSCC console organizes utilities by maker and by category, as shown here.
The program has a nice self-update capability, that’s smart enough to fire off a download when a new version is available, and then to uninstall the old version, before installing the newest one. Much better, however, is the program’s ability to scan the utilities under its control, and to update any or all of them that might be out of date. Also, the Kirysoft team is always adding new utilities to its mix, so running an update causes them to be downloaded and installed as well. Here’s a screen cap of this morning’s updates, which shows new utilities in green, and indicates possible updates when it can’t recognize versions already installed (“unknown local version” in blue) or for recognized versions (“update available” also in blue). By default, new software and recognized updates are selected for download and installation, unknown versions are not. Here’s what this looks like:
The update facility is nicely engineered, and dispatches sizable numbers of updates quickly and efficiently.
All in all there are a total of 309 utilities available to systems admins inside the WSCC, including a mix of built-in Windows utilities, the aforementioned Sysinternals and NirSoft utilities, and numerous others as well. The program is free, and reproduces third-party items by permission of their owners while retaining full original copyrights. It may also be loaded on a USB key as a portable tool, which makes it a great item for system admins to carry with them when they need to conduct system maneuvers in the field, or to have at their disposal when working remotely on machines under their control. It’s a great tool, and a great convenience: something, in short, that no serious Windows admin should be without.
A while ago I wrote about the $99 Surface RT I scored for my kids at TechEd North America in June, which for that price was a steal. To this day, I still believe it, although my kids don’t use the RT much because they’d rather play their favorite game, Minecraft, on the PC.
But when my kids argue for more screen time and I ask them to read a book instead, the Surface RT is a win-win solution. It satisfies their need to get more screen time and for me, I get them to read more.
Now Microsoft just slashed the price of Surface RT on its website by $150 to spur sagging demand. On Microsoft’s website the RT starts at $349 for a 32GB version while the 64GB model goes for $449. Still pricey but a comparable 32GB model of the iPad goes for $599.
The lack of apps and the high price tag has given the Surface RT a tough time making any inroads into the tablet market. Many IT buyers remain cautious of an RT, or any Surface device for that matter.
But with Redmond’s push to drop Surface RT to $349, and the ability to get a free update to Windows 8.1 and Outlook, the question is whether the price slash will kick-start demand. I don’t believe Microsoft will cancel Surface RT in the short-term as the company tends to support projects for at least two to three iterations.
However, Julie Larson-Green is now at the helm and she’s got a long road ahead of her. If Surface RT doesn’t pull its weight in Microsoft’s new devices and services strategy, then energy may be better spent with a low-cost version of Surface Pro that offers more battery life or developing a mini-tablet form factor. (Think Acer Iconia Windows 8 mini-tablet). Or, they could just put all their support behind their partners and not worry about their own Microsoft-labeled tablet.
Regardless, I’ve spoken to a few Surface RT users recently and they actually do like their device. One of these users has a Surface RT and a Surface Pro. (Isn’t one enough?) But what’s interesting is that this user actually prefers his RT because of the longer battery life for all day meetings or conferences. He is willing to forgo the lack of RT apps and use it as a companion to his main PC.
And that is the key. Microsoft needs to do a better job at marketing Surface RT as a companion to one’s main PC, whether it’s a laptop or desktop. User expectations change when they accept that the Surface RT is not designed to be your main computing device but as a partner. It’s the unit on the go when you don’t need to have everything with you all the time – just like my iPad.
Microsoft regularly offers one- and two-day Jump Start seminars through the Microsoft Virtual Academy (MVA). Shortly, the first of a two-part series on the outstanding PowerShell OS scripting language will get underway. This is a very worthwhile toolset for network and systems admins, to the tune of if you don’t sign up and attend, you’ll want to tune into the recordings of these materials that will be posted after the fact. If you need more convincing, zip over and thru the excellent “Learning PowerShell” materials in the SQL Server 2008 R2 pages (don’t worry, PowerShell works with all MS server and many desktop facilities, so there’s no danger of painting yourself into a corner here).
The TechNet Script Center is another great clearinghouse for learning PowerShell stuff.
Here are some links to this two-part Jump Start series, with (hopefully) tasty descriptive blurbs and registration links. If you want to do this live, don’t tarry: only six days until Part 1 of this two-part series kicks off!
- Part 1: Getting Started with PowerShell 3.0. Ace instructors Jeffrey Snover (Distinguished Engineer and Lead Architect for the Windows Server and System Center Division — pre-reorg, I’m guessing) and Jason Helmick (Senior Technology at Concentrated Technology) will provide a full-day, hands-on intro to PowerShell structure, syntax, and basic script development tools and strategies. (visit page link above to register) Takes place on July 18, 9AM-5PM PDT (UCT -08:00)
- Part 2: Advanced Tools & Scripting with PowerShell 3.0. The same ace instructors (Snover and Helmick) take attendees through a full day of data and parameter driven scripting activities, including help and support systems, error handling, and debugging tools and techniques. They will also deal with script and manifest workflows, as well as tools and workflows. This is where working with PowerShell is more like real programming and less like throwaway, one-off scriptlets. Should be great fun! (visit page link above to register) Takes place on August 1, 9AM-5PM PDT (UCT-08:00).
Wow! I’m seeing lots of activity as per yesterday’s (July 9, 2013) Patch Tuesday. My Windows 7 machines report 30 updates, and my Windows 8 machines 28. Here’s the breakdown:
|Patch Tuesday 7/9/2013|
|Windows 7: 30||Windows 8: 28|
|Security Update: 16||Security Update: 10|
|Other Update: 3||Other Update: 4|
|Office Update:7||Office Update: 11|
|Office Security: 3||Office Security: 2|
|Monthly Stuff: 1||Monthly Stuff: 1|
All of the security updates are rated “important” and the security updates include the built-in Flash Player for IE10 on Windows 8, a couple of .NET 4.5 items, and several items related to TrueType fonts (widely used, so important to include in testing, planning, and deployment). Martin Brinkman’s coverage of the patches at ghacks.net (“Microsoft Security Bulletins for July 2013 overview“) provides excellent coverage of what’s in this latest batch, and includes this summary “seven security bulletins fixing a total of 32 different vulnerabilities in Microsoft Windows, the Internet Explorer browser [including a cumulative roll-up], the Microsoft .NET Framework, Silverlight, GDI+, and Windows Defender.” The actual MS Security Bulletin Summary for July 2013 provides the company’s official line on the security-related elements released this Patch Tuesday.
The forthcoming latter half of the year will see lots of new systems based on Microsoft’s Windows 8.1 operating system.
Microsoft will ship the RTM version of Windows 8.1 to OEMs by the end of August, just in time to get the operating system on to a host of new products slated for the fall, the company said at its Worldwide Partner Conference yesterday
With the release of the new software, the industry will see a host of new form factors using Windows 8.1 ranging from mini-tablets to notebooks. Already, devices such as Apple’s upgraded MacBook Air are using Intel’s new Haswell chips, a processor designed to provide improved processing and battery life for mobile devices.
But will Windows 8.1 kick start more adoption for the new OS in the enterprise? Probably not, because there are too many large corporations that are just migrating from Windows XP to Windows 7. But I do think the new OS will be more attractive for IT to really start testing Windows 8.1 running it through its paces to see if it makes sense for their environment.
I like the boot to desktop feature, as well as the security and management enhancements Microsoft added to Windows 8.1. The boot to desktop feature is important for enterprise IT so that they can test Windows 8.1 as the next generation operating system and choose to deploy it with a familiar user interface.
However, organizations are not going to deploy Windows 8.1 just because it’s a new operating system. They need to have a problem to solve that helps the company’s bottom line, whether it means profits or increased productivity to justify budgeting for the forthcoming new form factors instead of deploying new technology just because it’s there.
At the end of the day, IT needs to work with their company’s business decision makers to look at the bigger picture: their company’s business strategy, which technologies to deploy, and how any new technology will help the company’s profits.
Sometimes you can put a number on it, and sometimes not. But the business case has to be there and maybe this is where Microsoft will need to do more customer hand holding if they want Windows 8.1 and future versions to succeed. In this day and age, just building new technology doesn’t mean everyone will flock to it.
I’d noticed the stories last week about how the Bing Ads platform is integrated into the new Windows 8.1 Smart Search capability, but I didn’t really understand what this means until I ran across a very interesting InfoWorld story from long-time Windows maven Woody Leonhard this morning. It’s entitled “A look at the black underbelly of Windows 8.1 ‘Blue’” and it walks through a whole list of potentially questionable things that MS is doing with the upcoming release to its flagship desktop OS. And despite my own blog post from last week (“Smart Search Provides Big Boost to Win8.1“) I simply had no freakin’ idea that using Smart Search for a purely local survey of what’s on your own PC would lead to sharing of the search strings used with Bing, Google, or whomever you designate as your default search engine, and be followed by a stream of ads to match.
Searching for the latest PDF file for your American Express card statement (*amex*.pdf) will also set you up for a barrage of advertisements.
(Image source: David Pann Bing Ad blog post, with a hypothetical change to the search string)
For the Microsoft take on what’s going on here before Woody started digging into the so-called “black underbelly” parts, see David Pann’s Bing Ads blog post from July 2 “New Search Ad Experiences within Windows 8.1.” In light of Woody’s disclosures some of the language in this innocuous seeming rah-rah marketing post take on a more sinister meaning (all bulleted items that follow are verbatim quotes from the afore-cited blog post):
- “…a number of new ad products, driving significantly higher click volume for our advertisers…”
- “…this journey is our pursuit of making search ever more relevant and engaging for customers…”
- “With one search, consumers can look for information across the web, device, apps, and cloud.”
- “Bing Ads will be an integral part of this new Windows 8.1 Smart Search experience.”
- “…advertisers can connect with consumers across Bing, Yahoo!, and the new Windows search with highly relevant ads for their search queries.”
In retrospect, MS isn’t hiding anything at all, but the complete implications of the preceding statements don’t really register until you stop to think that this means targeted ads follow in the wake of any search, including those conducted purely to locate a document or file on your PC, even if it’s not related to any desire to shop whatsoever. Very interesting, and a potent reminder that every action in the digital world leaves traces that others can collect, analyze, and respond to — whether you want them to or not.
If you’re thinking of trying the new Windows 8.1 preview Microsoft released last week, make sure you leave a good 1.5 hours to perform the install. Watch something you DVRed, read a book or catch up on your email from your smart phone or tablet because you’ll be doing a bit of waiting.
Now, I am neither a developer nor an engineer. I’m just someone who loves to play with technology and represent the masses of mere users.
I downloaded the 15MB Windows update file to the Lenovo U310 Touch Windows 8 IdeaPad Ultrabook that Tech Target’s Technology Guide Test Lab kindly leant to me (Yes, like most of Corporate America our company is on Windows 7 still so I needed to borrow the notebook). It only took five minutes to download and restart my system. But alas those files only allowed access to the Windows Store preview tile so then I could really download the 2.44 GB Windows 8.1 files from the store. It took a little over one hour to download and install the Windows 8.1 preview.
In our fast-paced world this seems like FOREVER! I had forgotten any major update to an OS takes a long time.
First up? The Start Button, of course. I clicked the desktop tile screen and saw the Start Button located at the bottom left corner of the display. Touch it, and the button brings you to the Modern interface screen.
The new boot to desktop feature was not intuitive to set up. In the desktop mode, you right click on an empty space in the task bar and choose Properties. Then you select the Navigation tab and choose the Start to desktop selection. There are also other choices how the charms bar will appear on the corners, or show the Apps view when someone goes to Start. Hit the Apply button and save your choices. After restarting the PC, the desktop view appeared. When I hit the Start Button icon it toggled to the Modern view. In the desktop mode, the Start Button brought up the traditional menu when you performed a right click.
If you hold an empty spot on the Modern interface, you can also swipe up the screen to see the Apps view by name.
Windows 8.1 offers a new Personalization feature to give your system new colors and backgrounds. I also regrouped my tiles into categories. For example, Travel and Games are now in the “Fun Stuff” category. To be honest, on the Modern interface, I’m still getting used to the live tiles. This little animation perk does make looking at the screen more “fun” and I can keep up to date with live news scrolls.
Windows 8.1 is not as intuitive as I would prefer though because of my history with the traditional desktop. I opened so many apps and Windows in the Modern UI, I wondered whether they had closed at all. However, this only led to the Snap view. By placing the cursor at the top left corner of the screen, I could see thumbnails of my open apps. A simple right click brings up the menu to close the app or insert the app to the right or left side of the screen, giving the option to view apps side by side. Windows 8.1 can show up to four apps on the screen but it’s based on your display. On the laptop which has a recommended resolution of 1366 x 768, I can only have two views open. But how to get rid of one app when you’re done? It was not intuitive until by trial and error, I made one app bigger than the other and the unwanted app disappeared.
I’m a Chrome user but with IE 11 enhanced for touch, I could see myself converting to IE 11. The touch-enabled browser allows for some quick scrolling vertically and horizontally through pages to read articles and surf. If I’m using the new OS on a non-touch device, the experience is not a game changer.
I tried Bing, which now ties searching to not only the Internet but also your SkyDrive account and local computer. I called up an article stored on my SkyDrive account and Bing easily found the file. I also searched for an Alaska Vacation as it’s hot and humid in Massachusetts and wouldn’t it be nice to go somewhere cooler? Bing presented some extensive information on Alaska tourism, displayed in a simple layout with a picture of the web page and an explanation underneath.
All in all, Windows 8.1 preview provides some nice features for personal use. For business, the need to reimage PCs with the corporate image and add some useful live tiles important to a company’s business like “New sales closed” or company news is going to be imperative. For Corporate America, there needs to be a compromise with the traditional desktop view and an enterprise-relevant Modern interface. And, to take real advantage of the new OS, updating all the hardware with touch-enabled systems, is a big capital expense many businesses aren’t ready for, especially if they just upgraded their systems to Windows 7. Give it a few years and we’ll see what happens.
Here’s an interesting story from the Synaptics news archives vis-à-vis Windows 8.1 “Touch and Gesture Performance is Further Enhanced with Windows 8.1” If you’re like me, and one or more of your notebook PCs uses a built-in Synaptics touchpad (I’ve got Lenovo, Acer, and Dell models all using touchpads from that same vendor), you’ll be pleased to learn that one subtle but definite benefit to upgrading to Windows 8.1 on those machines is an improved touch and gesture interface for touchpads and trackpads.
Word is that trackpad behavior for Windows 8.1 is much improved, with better support for gestures (image shown is a Logitech t650 device, not Synaptics).
Here’s how it shakes out. On my Lenovo X220 Tablet running Windows 8, whenever I touch the rightmost 0.5-0.8″ of the trackpad it calls up the Windows 8 charms instead of tracking a right to left scrolling gesture. I often have to look at the trackpad to position my finger far enough away from the right edge of the trackpad for the right-to-left sweep to be properly recognized. With the new Windows 8.1 drivers (download link to v22.214.171.124), that behavior is altered so that the gesture gets recognized as soon as your finger moves outside of the charms zone and continues tracking right to left. It seems like a pretty minor thing, but it lets my keep my attention focused on the screen as I work, instead of forcing me to switch my attention from using the interface to driving the interface (and sometimes even having to strike the escape key to force the charms display to get out of the way).
I’m also told that gestural recognition overall is improved in the Windows 8.1 touchpad drivers, thanks to close collaboration between MS and Synaptics (and presumably, other trackpad vendors as well). I haven’t really noticed that much difference just yet, but I haven’t been driving the new interface that long, either. I’ll report back as I spend more time working with the new preview OS, and let you know how it acts and feels to me. And even on my Windows 8.0 machines that I haven’t upgraded, seems like the new driver helps there, too — as long as I remember to touch down no less than half an inch from the right edge of the trackpad, that is.
Take a quick look at these numbers from NetMarketShare’s Desktop Operating System Market Share graph for the period through the end of June, 2013. Though XP (37.17%) and 7 (44.37%) are still way out in front, Windows 8 (5.1%) finally overtops Vista (4.62%). The next step up, howerver — as the old saying goes — “is a doozy!” Given Microsoft’s switchover to yearly OS refreshes going forward, I’m modestly comfortable asserting that it’s highly likely that Windows 8’s marketshare (as measured by NetMarketShare) will NEVER catch up to either XP or Windows 7, either. Each had 3-6 years of market-leading purchase preferences to establish its base, something Windows 8 will never enjoy.
Here are the latest market share readings from www.netmarketshare.com (OS, by version) through the end of June, 2013.
It’s interesting to wonder how high Windows 8’s numbers will climb before Windows 8.1 takes up its own segment on this pie chart. Even more interesting — and probably no more so for anybody than for the Windows OS team in Redmond — will be to see how quickly that Windows 8.1 slice grows. Microsoft is apparently pinning some hefty hopes on appealing to business users and corporate license negotiators to consider and adopt Windows 8.1 as “ready for business use.” The realization of those hopes hinges in large part on how soon that slice appears (it has to be greater than 1% to register at all, if I understand the charting approach used here) and how quickly it starts moving counter clockwise from the mid-night position that the “Other” category currently occupies.