Windows Enterprise Desktop

Jan 6 2014   3:32PM GMT

Are Windows 8 Tablets Finally Closing in on iPad Territory?

Ed Tittel Ed Tittel Profile: Ed Tittel

Over the past three months — more or less since the release of Windows 8.1 — I’ve finally started to see some PC-based tablets that appear poised to give Apple actual competition for the market niche that the iPad has more or less owned for the past four-plus years. This platform has become so popular and ubiquitous that when I looked up the launch date for the iPad 1 (April 3, 2010) I was stunned to realize that it’s really only been a little over four years since the first IPad came out.

The release of several new Windows 8 (and 8.1) tablets in the past quarter appears to put some potentially game-changing new entrants into the 8-10″ tablet market. As far as I can tell, it’s the energy efficient but sufficiently high-powered quad core Bay Trail models of Atom processors that are finally going to give PC makers a valid comeback to the ever-popular iPad platforms in 7″ and 10″ formats. Thus, for example, I’ve looked at the $350 Dell Venue 8 Pro (Z3740D, 64GB SSD, 2 GB RAM, Intel HD graphics) and the Lenovo ThinkPad 8 (Z3770, up to 128 GB SSD, up to 8 GB RAM, Intel HD graphics; pricing not yet available: base level set at $399 so top-line must be at least $800) as the first of what will no doubt be a whole slew of small and light tablets that offer sufficient power and capability to give iPad a run for consumer’s money.


At 8.8mm thick, under a pound in weight, with full HD (1920×1200) resolution, and up to 8 GB RAM, and 256 GB SSD, the high-end ThinkPad8 could give Apple heartburn — as long as it’s not too much over $900 in price.

I expect we’ll start to see more machines of this type showing up at CES (underway in Vegas right now, starting today) and that Windows will finally be able to pose a meaningful counter to the iPad. Will this be enough to make a difference, and change market dynamics and consumer inclinations? We’ll see!

 Comment on this Post

There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

Share this item with your network: