CommonCraft.com is already well known in the blogosphere and social media world for creating brilliant, lucid short videos that explain tricky concepts.
The two-person team that make up CommonCraft (Sachi and Lee LeFever) put it simply: they solve explanation problems.
I love that tagline. It’s rather similar sort of thing we try to do here at WhatIs.com. To that point, I’ve embedded three of CommonCraft’s previously released videos on our site, each of which explore and explain a different social media technology:
The newest addition to the mix is a video explaining what Twitter is and how it works.
As you may know, Twitter is a popular microblogging service that launched almost exactly one year ago at the SXSW Music Festival in Austin, Texas. While we’ve blogged about it right afterwards. Due in no small part to the high percentage of geeks and “digerati” at the festival who had the opportunity to try it out and start networking with each other, Twitter really took off. Twitter is now a leader in the “social messaging” category that includes Pownce and Jaiku, spanning the gap between our online and offline worlds. Each allows users to update a microblogging service using SMS messages, a Web interface or a desktop application. (Twitter relies on third party apps for the last based upon its APIs. Try Snitter if you have Adobe Air installed.)
CommonCraft’s video sheds worthwhile additional insight. Watch it below:
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There’s plenty of interesting activity going on out there, too. Just check out this mashup of Twitter, Google Maps and live election results for intriguing insights into the 2008 presidential primary season.
And if you’d like to find/follow me on Twitter, head over to http://twitter.com/digiphile.