Google’s Matt Cutts has long since become the blogosphere’s “go to guy” for information on SEO and webmaster guidelines. WhatIs.com’s Word of the Day today, phantom page, has a link to his commentary on detecting undetectable webspam, for instance. I like the term “webspam,” incidentally, as it neatly describes spamming the entire web, as opposed to individual inboxes or SMS gateways. The video below features Matt Cutts debunking five different SEO myths. The video is from 2006 but is still quite relevant.
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While it’s true that there are many other SEO bloggers and a burgeoning industry in search engine marketing, none are quite so well placed within the search engine giants nor so willing to share best practices and commentary. Thanks for your contributions to the Web community, Matt.