[Image Credit: Despotes]

There are some wonderful “bizzwords” in the show, along with some historical perspective. As the show description notes:

Every walk of life has its lingo. Its buzzwords and catchphrases. American business has its own colorful menagerie of slang, and always has — from bulls and bears, to bootstraps, and 800-pound gorillas, and fish in a barrel.

But buzzwords and catchphrases change. They turn over and make way for newcomers.

And when they do, in American business, they may tell us something about where we and our economy are headed.

If you lived through the business world of the 80s, you no doubt encountered a consultant or executive who talked about “re-engineering business processes” or finding “synergies” between different products.

Cube farmers could be depended upon to be seen “prairie dogging” when something happened around the office. Networking at cocktail parties was hot.  Blamestormers might be Dilberted. Seagull managers might fly in to observe their microserfs, make a lot of noise, poop over everything and then leave.

If you worked in technology, you probably had a PC. As a hacker, you might have laughed about clueless users needed treeware. Everyone worried about career-limiting moves (CLMs) that might result from a bad click or command, propagating in an ohnosecond.

And of course, like, ya know, everything was, like, totally rad, dude.

In the 90s, couch potatoes turned to mouse potatoes as office workers all jumped on the Information Superhighway. Wired happily documented it all in its Jargon Watch column. By the end of the decade, i-everything and e-anything created one of the great tech bubbles.

Everyone wanted to go IPO. A few years later so one of the great crashes. Dotcommers became dotgoners and dotbombers. The 80/20 rule defined actionable moments after careful cost-benefit analyses. If something could be outsourced, it was. Viral marketing zipped off into email distribution lists, moving through word of mouse.

In the late ’00s (naughts), the Web 2.0 bubble has replaced the Internet bubble, as social networkers expand their social graphs, exposed to infotisements and advertorials as they blog, edit wikis and surf the blogosphere with RSS readers on iPhones. Online marketers are accountable for the ROI of every campaign. We’ve crowdsourced many actions and processes, whereever feasible, bending to the wisdom of the crowd and selling to the long tail.

Google is both a verb and a noun, along with nearly every conceivable form in between. Despite the company’s best efforts, google has even escaped proper noun status in many communities. The President calls it “the Google.”  The senior senator from Arizona talks about “a google.” The junior senator  from Illinois (and his search committee) Googled potential vice-presidential candidates. As billions of revenue from search adverstising each quarter streaming in to the Internet giant, it’s clear we’re a culture of Googlers googling each other, egosurfing away.

We’re also frazzing, dangerously close to overload by switching from email to cell phone to IM to text messages to meetings to Twitter and the Web.

Steeped in media from satellite and cable news networks, DVRs, DVD-players, on-demand programming and Web video, there’s even a danger of what sociologist Emile Durkheim might have identified as a kind of digital anomie, colorfully described as “Dorito Syndrome” — a persistent feeling of dissatisfaction and emptiness, regardless of consumption.

No matter how much screensucking you do, there’s always more. Lisa Belkin wrote about a number of these in the New York Times in 2006 in Overly Wired.

Widgets are everywhere now, of course, and may be anything from a small gadget to an embeddable module in an iGoogle page to a downloadable desktop application or even (gasp) an esoteric mechanical device. (Guinness drinkers have their own version, of course.)

The green computing wave spurred by skyrocketing energy costs from power-hungry data centers has spawned many biologically-themed terms.

Greenwashing, astroturfing and blacksurfing have all entered the lexicon. Every product seems to live in its own ecosystem.

Freemium business models now may promote coopetition between fierce competitors, perhaps using telepresence rooms that are far too expensive for standard percussive maintenance.

Under such conditions, “matadors” (people skilled at dodging assignments or responsibility) have little chance of scraping by, as the presence technologies, pervasive computing and “status message culture” adopted by the millenials puts “slacking” firmly into the lexicon of decades-past.

And, of course, we’re all increasingly computing in the cloud now.

As we near the end of this decade, the buzzwords of the ’10s have yet to be coined and collectively sampled, savored and entered into the lexicons maintained by Merriam-Webster, the Oxford Englsh Dictionary and, of course, the best online IT encyclopedia online. (Shameless plug).

Some will end up as sniglets, humorous oddities of cultures past. Other words will always remind the culture at large of a certain time and place.

Here’s hoping we can improve on vlog, blook and webinar.

If you have an idea of what lingo might define the next decade of business, let me know at ahoward@techtarget.com or leave a comment.

If you’re a geeky parent, this might be an upgrade on “A is for Apple.” Oh, wait. That part doesn’t change.

Most of these should be familiar to most netizens but, just in case you’re mystified, here’s a digital nursery rhyme to help you remember:

A is for Apple, user-friendly as can be

B is for Bluetooth, which connects printers to me

C is for Core Duo, a faster computer chip

D is del.icio.us, a social bookmarking trip

E is eMule, a file sharing client

F is for Facebook, a social networking giant

G is for Google, which searches most knowledge

H is for Holon, an Israeli college

I is for iPhone, a touchscreen smartphone

J is for Java, a language well-honed

K is Kazaa, another file sharing service

L is for Linux, an open source OS

M is for MSN, Microsoft’s portal

N is for Napster, which made record companies mortal

O is for Office, for presenting and writing

P is for Playstation, for gaming that’s exciting

Q is for Quicktime, used for videos large and small

R is for RSS, syndicating to us all

S is for Second Life, the 3D metaverse

T is tagging, creating folksonomies of verse

U is for USB, the universal connection

V is for Vista,  Microsoft’s OS correction

W is for Wikipedia, an online encyclopedia

X is for XP, the standard OS selection

Y is for YouTube, of online video fame

Z is for Zuma, a free silly game.

Now that you’ve relearned your ABCs,  next time won’t you sing with me?

Happy naptimes, future digerati.

Isn’t it just it a presence messaging on steroids? What about a free global SMS addressbook? Or a hyperlink-enabled persistent chatroom? To be fair, I don’t hear that last often, but summing up what Twitter is and what it does is challenging — especially in 140 characters or less. Twitter’s own “social messaging utility where people can communicate in real-time” comes close. Twitter’s creators know better than most what they’ve created and how it works.

Other takes on Twitter range far and wide:

• Caroline Middlebrook described Twitter as “an incredibly powerful marketing & community building tool.”
• In a long post that describes how he discovered Twitter and how SocialText is using it, Ross Mayfield called Twitter “mobile social software that lets you broadcast and receive short messages with your social network” aka, “Continuous partial presence.”
• Wendy Boswell writes that Twitter is a “mini-blogging platform that you can use to send messages of 140 characters or less to family, friends, or just the general Web community.”
• Dave Winer explains Twitter as a network of users on a microblogging platform with its own open-identity system and ecosystem.
• Ed Kohler posted that Twitter is “a social networking site based around text messaging.”

WhatIsTwitter.com is addressing the question by hosting a contest that asks you to explain Twitter in 140 seconds. (It runs through 6/23/08, if you’d like to enter.)

When I tweeted the question to the Twitter community, Robbert replied that Twitter was “a great way to get in touch and ‘meet’ very interesting people!” and Liz tweeted back that “Twitter is a window into other people’s worlds. Scholars can get insulated so it is nice to hear the ups & downs in other fields.”

In the end, however, I think a shade on Wikipedia’s current definition comes closest: a free distributed social networking and microblogging service that may be updated from the Web, IM, cellphone or a desktop client.

The question of what, exactly, you can DO with Twitter is something else altogether. The session at Enterprise 2.0 devoted to microblogging addressed exactly that question. The discussion was lively, both in person and on Twitter itself, as we could all see on the screen as Laura Fitton (@pistachio) Twittered about the event.

Even though at least one member in the audience questioned the etiquette of such an embedded distraction, with respect to her engagement with the rest of the panel, the bulk of the conversation between the other Twitterers in the audience and those present was inquisitive, supportive and engaged. You can see the various streams of conversation around the session and the conference in general at Twemes.com by using the hashtags #e20, #en20 and #ent20.

With the notable exception of Loren Feldman from 1938Media, the panelists supported the idea of Twitter or something like it (call it “X enterprise microblogging platform”) being both useful and present within an enterprise in the near future.

So what’s the story? Have I lost you yet? Do many of the terms above need further explanation? A colleague looked at me recently with a quirked eyebrow and asked me if I seriously expected her to ask conference-going IT professionals to “Tag their tweets on Twitter” and all I could do was grin.

Like so many emergent services and ecosystems on the Web, Twitter has evolved its own lingo. I’ve blogged about Twitter for WhatIs.com before, of course, but it’s worth reviewing the basics. Here’s a quick guide to get you started and give you some of your own”Twitter-fu.”

The Basics: For the novice Twitter user

By now, the story of how Twitter came to be has been extensively documented, so I’ll leave it to others to tell the tale. Check out this great video from Common Craft, Twitter in Plain English:

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You can update Twitter from Twitter.com, which is how the majority of users access the service, from instant messenger or by texting to “40404″ with a cellphone registered with the service. If you do use a cellphone, remember that there may be associated charges for text messages of .10 or .15 per message. Early adopters of the Twitter and the iPhone discovered to their chagrin that thousands of texts got quite expensive. If you’re planning on using your cellphone to tweet, seriously consider investing in an unlimited text messaging plan.

No matter what, you’ll need to register first. Choose the username that fits you, your brand, your company, service, product or simply your whim. Try to make it as short as possible; you want to reserve as much space as possible for others to use in replies, since they’ll need to include your username in a reply.

Here’s where one of the conventions that Twitter has introduced into the Web comes into play. Instead of remembering both a username and a domain name (johndoe@yahoo.com), all you have to do is remember a username (@johndoe). Just type in go to twitter.com, add the user name to the url and click “follow.”

If you want to publicly reply to a tweet from another user, just include @johndoe in your message and he or she will automatically see it. Just click “replies” on your Twitter page to see how has responded to you. You can also direct message another user by typing “d johndoe” — but only if they are following you. This is quite useful for conversation you don’t want the entire Web to be involved in.

There are other etiquette concerns, paralleling netiquette on the rest of the Web; read Chris Brogan’s post Considering Social Media Etiquette and Grammer Girl’s Twitter Style Guide to get a flavor of the conventions at play.

Ready to go? Start at the Twitter homepage, which includes a useful Twitter FAQ TwitterFeed. Each time you post to Twitter, it’s called a “tweet.” Each tweet has its own URL, just like a “normal” blog post has a permalink. Twitter’s 140 character limit means that brevity is crucial, so using URL shorteners like TinyURL.com is a must. You can make your first update just like a blog post on Blogger or WordPress. “Hello World” would work, if you’re stuck for inspiration.

Twitter isn’t much fun, however, if you’re just twittering into the ether. To get the most from the service, you’ll need to find some friends or find interesting feeds to follow, like @MarsPhoenix or @BarackObama. MC Hammer is out there too, by the way. You can always just search for people you know on Twitter or go to a user’s profile page if you already know someone you want to “follow.” Once you get rolling, you can use a service like WhoShouldIFollow.com to find more friends.

Following means that you’ll get all of that person’s updates, so choose carefully. If you choose to follow top Twitterers, expect to see a lot of messages. This is a great way to discover interesting new people, however, so even if you don’t follow @Scobleizer, @LeoLaporte , @JasonCalacanis, @KevinRose or other A-list bloggers or “cewebrities,” make sure to check their profiles to see who they’ve discovered. You can always unsubscribe if someone posts content or links you don’t want to see in your feed.

The other symbol you’ll see often is the hashtag, which is the Twitter version of a social bookmark. Think of them as a way to add your tweets to niche conversations, specific events or around products or services. Learn more at hashtags.org. I mentioned them earlier when I listed the various hashtags for the Enterprise 2.0 Conference. By adding a # sign and then a series of numbers and letters afterwards (try #beatLA, for Celtics-lovers) your tweets will be aggregated into the great conversation.

Twitter has opened its application programming interface (API) to the development community , which has responded by creating many desktop clients that you can use to update the service, manage your messages and friends.

To use my favorite client, Twirl, you’ll need to download Adobe AIR and install Twirl as a desktop client. Twirl includes a URL shortener and many other features that, in my humble opinion, richly enhance your Twitter experience. Twirl can also be configured to post automatically to Pownce and Jaiku, two other popular microblogging services. If you use a Mac, Twitterific might be a good fit, too.

Rafe Needleman has posted a terrific “Newbie’s Guide to Twitter” over at Webware.com, which I highly recommend if you’re still having trouble getting started.

Getting into the conversation: For the intermediate Twitter user

Now that you’ve gotten your feet wet, here are some more services to expand your horizons.

You can monitor whatever keyword you choose, like your name or your company’s brandname, at Tweetscan. Even if you don’t choose to use Twitter actively, this is an important component of brand and reputation management.

You can see threaded conversations with Quotably. This is a useful tool if you want to see an entire back and forth between users in one place.

Similarly, Summize helps you track Twitter conversations in real-time.

Use Mobile Twitter if you have a BlackBerry, Treo or other smartphone with a browser or try out Hahlo.com if you have an iPhone.

There’s a dedicated BlackBerry client called TwitterBerry too, which is worth looking into if you’re a “CrackBerry Addict.”

Quakk, Tiny Twitter, TwitToday and Twobile all work as clients for Windows Mobile 5.

Facebook has a Twitter application that embeds your tweets in your profile and allows you to tweet from within the social networking environment.

You can display your latest tweets automatically on your blog with an embedded widget, like this Twitter widget for WordPress or the Twitter Widget for Blogger.

Or, if you want to hook up your blog’s feed to Twitter, Twitterfeed will be helpful.

Watch Twittervision to see a mashup of a global Google Map and location-specific tweets.

Use TwitPic to share photos on Twitter.

For the Advanced Twitter User

If you’ve gotten this far and have been nodding your head all the time, waiting for something new, congratulations: Your Twitter-Fu is strong. The Twitter Fan Wiki should be your resource of choice, where new applications, services and software is aggregated and vetted by a strong user community. If you’re an alpha geek, make sure to check out the scripts page, which is chock full of geeky goodness.

I’m far from the first to try to explain what Twitter is an how it works, of course. Make sure to check out Tweeternet.com for an excellent explanation and outstanding list of Twitter tools.

If you’ve mastered the basic and intermediate tools and technologies, consider the following ways that Twitter has been put to good use:

• As a social justice tool, where people in critical situations can get the news out quickly
• As a crisis response and management tool (check out @RedCross)
• As a presence tool for emergency workers or individuals in a natural disaster zone

If you have questions, thoughts, additional resources, uses or any other response to this post, please use the comments. And, of course, Twitter about it. Do you think Twitter — or a client like it — is right for your business or enterprise? Let us know!

Enterprise 2.0 is the strategic integration of Web 2.0 technologies into an enterprise’s intranet, extranet and business processes. Enterprise 2.0 implementations generally use a combination of social software and collaborative technologies like blogs, RSS, social bookmarking, social networking and wikis. Most enterprise 2.0 technologies, whether homegrown, free or purchased, emphasize employee, partner and consumer collaboration. Such technologies may be in-house or Web-based. Companies using YouTube for vlogging or a private Facebook group as a modified intranet, for instance, are implementing a form of enterprise 2.0.

The conference organizers have formulated the following definition, loosely based upon Harvard Business School professor Andrew McAffee’s definition for enterprise 2.0:

Enterprise 2.0 is the term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility.

So what’s the story? Buzzword akin to Web 2.0 or something “real?”

In a session exploring the state of Enterprise 2.0, however, Dion Hinchliffe offered up one of the best, most succinct definitions to date that moves beyond the specifics to a more overarching purpose:

Enterprise/Web 2.0 is made up of “networked applications that explicitly leverage network effects.” — Tim O’Reilly.

In this case, a network effect is “When a good or service has more value the more that other people have it too.” (Wikipedia)

Here at the conference, over 60 different vendors are demonstrated different kinds of communication and productivity software that creates such network effects by helping workers to collaborate more easily, efficiently and socially. We’ll be posting videos, articles, interviews and other content over the next two days, as long as the wifi allows. Livestreaming has been balky, due to heavy network use, but you can check in on WhatIs.com’s live conference coverage of Enterprise 2.0 at uStream.com to see if we’re online. Check back here for more coverage on cloud computing, Dan Bricklin on SocialText’s new social spreadsheet or demonstrations of new social software like Newsgator’s Social Sites 2.0, a plugin that turns MSFT Sharepoint Server into a Facebook-like environment.

If you’re at the conference floor and would like to demonstrate your software or talk about enterprise 2.0 and social software, feel free to email me at ahoward@techtarget.com or send me a tweet at @digiphile on Twitter.

Since that’s right up our alley, I wanted to share the video. Here’s the result:

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Appearing are Tim O’Reilly, Dan Farber, Matt Mullenweg, Jay Cross, Brian Solis, Kevin Marks, Steve Gillmor, Jeremy Tanner, Maggie Fox, Tom McGovern, Sam Lawrence, Stowe Boyd, David Tebbutt, Dave McClure, Chris Carfi, Vamshi Krishna and Rod Boothby.

“OpenID is a decentralized single sign-on authentication system for the Internet. The goal of the OpenID initiative is to allow users to log in at websites around the Internet with one ID instead of having to create multiple unique accounts. OpenID was developed using the open source software model to be an interoperable protocol independent from any single organization. (Continued…)”

Activating and using an OpenID is quite easy — I was able to sign up for TravelWiki, for instance, using one from Yahoo!. Activation and setup took about a minute. I’ve embedded three videos below that explain more about how OpenID works and how to use it. Enjoy!

The video below explains more about how to use an OpenID to login, in this case to votay.com:

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Here’s another one that explains how to use OpenID with WordPress:

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Dave provides a short, clear explanation of OpenID using a whiteboard here:

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And finally, in a Google TechTalk, Simon Willison  (co-creator of the Django Web framework) discusses the implications of OpenID and explores the best practices required to take advantage of the new technology while avoiding the potential security pitfalls. This one’s a bit long but excellent. 

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The two-person team that make up CommonCraft (Sachi and Lee LeFever) put it simply: they solve explanation problems.

I love that tagline. It’s rather similar sort of thing we try to do here at WhatIs.com. To that point, I’ve embedded three of CommonCraft’s previously released videos on our site, each of which explore and explain a different social media technology:

• RSS in Plain English
• Wikis in Plain English
• Social Networking in Plain English

The newest addition to the mix is a video explaining what Twitter is and how it works.

As you may know, Twitter is a popular microblogging service that launched almost exactly one year ago at the SXSW Music Festival in Austin, Texas. While we’ve blogged about it right afterwards. Due in no small part to the high percentage of geeks and “digerati” at the festival who had the opportunity to try it out and start networking with each other, Twitter really took off. Twitter is now a leader in the “social messaging” category that includes Pownce and Jaiku, spanning the gap between our online and offline worlds. Each allows users to update a microblogging service using SMS messages, a Web interface or a desktop application. (Twitter relies on third party apps for the last based upon its APIs. Try Snitter if you have Adobe Air installed.)

CommonCraft’s video sheds worthwhile additional insight. Watch it below:

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There’s plenty of interesting activity going on out there, too. Just check out this mashup of Twitter, Google Maps and live election results for intriguing insights into the 2008 presidential primary season.

And if you’d like to find/follow me on Twitter, head over to http://twitter.com/digiphile.

In IT and the law, of course, the term “due diligence” has considerably more precise meanings. WhatIs.com’s definition for due diligence states it as:

…the process of systematically researching and verifying the accuracy of a statement. In everyday language, due diligence is synonymous with “the degree of effort required by law or industry standard.”

The term originated in the business world, where due diligence is required to validate financial statements. The goal of the process is to ensure that all stakeholders associated with a financial endeavor have the information they need to assess risk accurately.

When due diligence involves the offering of securities for purchase, as in an IPO (initial public offering), specific corporate officers are responsible for the proper completion of the process…

As is the case with so many other things in life, context matters. In general, due diligence includes the careful identification and evaluation of data sources, identification of potential risks and any other issues relevant to the statement or scenario in question.
Civil litigation and real estate law are even more specific, as you’ll read in our definition.

IT, as ever, is its own beast.

[Cartoon Credit: ScienceCartoonsPlus.com]

In the context of information technology, due diligence could mean determining whether a new operating system would be incompatible with important existing legacy applications, if a new developer understands the difference between Javascript and Java or whether new servers will fit on existing racks in a data center.

Due diligence can also be applied to careful testing of data or network security, disaster recovery preparedness, or any other critical infrastructure asset.

Failure to meet proper due diligence in these areas could leave the organization or client in question open to data breaches or malware infections.

In this sense, completing due diligence can be taken to be completing the steps that are “industry standard” in a particular area, like penetration testing or other code validation. Software companies that do not meet these goals may be liable for zero-day attacks, customer data breaches or other losses of mission-critical functions that could have been prevented with more stringent preparation.

It’s might be fair to say, for instance, that if TJX had had a better IT audit that mandated a switch to WAP instead of WEP security, one of the biggest data breaches in history might have prevented.

Or maybe not. Either way, the relevant IT guys probably should have done better due diligence before transmitting customer information over a wireless network protected only by weak encryption.

Any DB that doesn’t do due diligence testing to ensure that a database is recoverable from a major hardware of instance failure is similarly negligent.

There are plenty of examples out there. AstuteDiligence.com hosts a list of more general due diligence horror stories, with specific company and individual names redacted. There are some classic scenarios listed — the acquisition of a software company based upon a flashy demo, good PR and a well-designed website that turns out to be a maker of vaporware.

CFO Magazine ran a feature story back in ’04 about companies that installed safeguards against merger surprises after due diligence failures.

In many circumstances, of course, due diligence works quite well, as Jan Stafford reported in a story about how a bank’s senior systems architect, sought and found a virtualization technology to help facilitate hardware consolidation and operating expenses low during system upgrades.

As Joseph Bankoff, a partner in the intellectual property and technology practice at law firm King & Spalding in Atlanta put it in a 2006 Infoworld article on the topic, “Due diligence is going in and digging a hole in the ground and seeing if there’s oil, instead of taking someone’s word on it.”

After all, you wouldn’t like it if someone else drank your milkshake.

To whit, after his observation that a search for “VoWiFi ” wasn’t turning up VoWLAN resulted in a discussion of the cryptic “ambiguity-to-humor ratio” found in email, Yuval submitted a definition last weekend that explains how to determine just how funny a bit of techie humor actually is in virtual life. Enjoy!

In enterprises, the Latent Amusement-Muddlement Equation (LAME) is used
to compute how amusing a joke is in comparison to how much it will
muddle a situation due to ambiguities in the joke. Positive values
correspond to jokes that are not amusing enough to justify the confusion
they cause, whereas negative values are amusing enough. While this may
be counter-intuitive to those who think a positive value should yield a
positive joke, a common mnemonic is to remember, “if it’s positively
LAME, don’t say it.”

For instance, if you are car pooling to a meeting but running late, and
the driver frantically asks whether he should take a left at an
intersection, yelling out “right!” in such a way as to make the driver
think he should take a right turn — instead of the correct left turn –
is generally regarded as having a positive LAME vale.

Computing LAME is simple but subjective.

LAME = ( [2A*M]^3 + 20N ) – ( [L/1000]^3 + e^[C/100] )

where:

L = Laughter, in terms of milliseconds
A = Anger, in terms of how many minutes it will take for the other
person to calm down
M = Magnitude (of the anger), a value between 0 and 1.0 (inclusive), 1.0
being most angry
N = coNfusion caused by the joke
C = Chuckling, in terms of milliseconds

Thanks, Yuval. I’ll make sure to shoot down any poorly-phrased comedic quips from the channel editors at lunch next week as evidence of a low lameness quotient (LQ).
Cyanide and Happiness has many excellent examples of this phenomenon. (Caution — some of these stick figure comics are NSFW.) Some work, some don’t.

xkcd, beloved of geeks everwhere as I’ve blogged previously, has some of that flavor, as the N factor may be quite high for the non-math or IT crowd.

Microsoft’s new viral comic campaign, Heroes Happen, has a bit of that element as well.

And, of course, icanhascheezburger.com, now one of the most popular blogs online, has oodles of LOLcats that range from the sublimely funny to completely random to groaningly punny.

P.S. While the LAME quotient has many applications, IT purists may note that it’s an MP3 converter used with the popular open source audio editing software Audacity, among others. Old school techies may recall the term lamer as well, though any similarity is purely coincidental.