Enter bit.ly. Bit.ly was created by Betaworks, the NY-based software concern that created Summize. Summize was recently acquired by Twitter, if you’re not following the rapidly evolving Web.20 startup space.

Dave Winer used a post announcing the launch of bit.ly on scripting.net to explain why bit.ly fills a number of other needs:

“They asked what it would take for me to use bit.ly, I said: data. I need to know how many clicks each pointer got and where the clicks came from. They gave me that, and thumbnails, permanent caching of the pages I’m pointing to (goodbye linkrot) and a lot of smart stuff going on behind the scenes that we’re not ready to talk about yet. (Though we told Marshall and he explained.) Here’s the info page for this post.

And, most important, an XML/JSON interface, so I can process all that data with my own programs. Here’s the XML readout for the shortened link to this post.”You can use your own keywords to the URL, organizing your links like tags.

Winer also notes that he’s a minority investor in the service, so while you can take his words with a grain of salt, try the service out and weigh its merits for yourself.

 I will say,  however, that bit.ly is easily the best URL shortener I’ve used to date.  It accomplishes its core mission quickly and easily, converting long URLs to short ones on the bit.ly homepage or using a bookmarklet you can drag to your Web browser’s toolbar. (It’s even kinda cute; note the blowfish mascots on the right.)

If you’re a Web developer or simply a data geek, the ability to pull all of the data about a given shortened URL through a XML or JSON interface will be quite helpful for analyzing your traffic and audience behavior.

Here’s a quick rundown of some of bit.ly’s other nifty features:

• display your 15 most recent shortened URLs below the entry field
• tracking of both clicks on shortened URLS and referring pages
• an API for creating shortened URLs from web applications, which is quite useful is you’re a Web developer
• automatic creation of thumbnail images that can be displayed on a webpage next to shortened URL

If my excitement about bit.ly doesn’t move you, Marshall Kirkpatrick has posted a glowing review of bit.ly at ReadWriteWeb that thoroughly explains why bit.ly is worth a try, along with an endorsement of bit.ly’s advanced URL tracking capabilities by Lifehacker.

If you like bit.ly, please recommend it to others. The larger the bit.ly community grows, the more effective and useful this nascent index of the Semantic Web will become. That’s because bit.ly is analyzing all of the pages that its users create shortcuts to using the Open Calais semantic analysis API from Reuters. All the data gathered is available in public RSS feeds. bit.ly is also using the MetaCarta GeoParsing API to draw geolocation data out of the database of submitted links.

I’m still hearing that computers are, on the average, considered obsolete and discarded after only three years. Can that be true? We’re a three-computer household, with ages ranging from 5-8 years. And I’d love to trade up but… they all work. They do everything we need them to do (mind you, we’re not gamers), are reliable enough, fast enough, have enough storage. So as much as I’d like to get a new desktop with a flat screen monitor and a fresh, new hard drive — it just doesn’t seem to be the best thing to do.

Gartner Research recently reported that the global IT industry is responsible for about two percent of carbon dioxide emissions, equivalent to aviation.

Other tidbits:

• It takes about 1.8 tons of chemicals, fossil fuels and water to make a single PC.
• Most obsolete computers end up in landfill.
• Toxic chemicals, such as cadmium and mercury, leach out into the surrounding soil.
• Energy costs will soon consume one-third of IT budgets.

Sigh. I guess I’m morally obligated to keep my old systems until they give up the ghost… On the other hand… you know, my sister could definitely use a computer. And even if she only lives across town, couldn’t donating one be considered doing my part to bridge the digital divide? And if I buy a new one from a responsible company, can’t I see that as support for good environmental practices? Yeaaaaaaaah… that’s the ticket! (I did tell you about that “rationalization” thing )

So. You’re going to buy a new computer. What can you do with your old one? Here’s a sampling of information and advice:

From GOODmagazine, here’s a punchy and to-the-point video about the issue.

Freecycle.org is a fabulous international community for the exchange of goods. Find a worthy home for your old electronics!

Ewasteguide.info offers more information and advice.

The EPA maintains e-cycling information on its Website, including “Where Can I Donate or Recycle My Old Computer and Other Electronic Products?”

Environmental responsibility in the enterprise

Some of IT’s promises have not really come to fruition. Paperless office, anyone? To the contrary, we’re printing more than ever. It may not be easy being green but — hey! — we’ve only got one planet. How much do you know about environmentally responsible and sustainable computing practices and technologies? Try our quiz, Greening the cube farm.

How green are your computing — and buying — practices? Let’s talk about it! ~ Ivy Wigmore

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UPDATE: Adam Trujillo, over at SearchDataCenter’s excellent Server Specs blog, has posted a Q&A with environmental reporter Elizabeth Grossman, exploring e-waste further, including why we should all care about it.