So I was reading about a new magazine the other day – it’s called ELDR (http://www.eldr.com/) and its target readers are elderly and affluent. I’m sure the editors of ELDR dropped the trailing “e” as a means for conveying a new and hip title. And that got me thinking. I like to read a lot about start-ups and emerging technologies and I’ve noticed a pattern, whereby lots of new companies are dropping that trailing “e” from their name.

I guess the early adopters on this front were the Motorola RAZR phone and the photo sharing site flickr, which is now a part of Yahoo. Who else is out there? Well, with some digging into my memory bank and a large assist TechCrunch, I found the following:

• Dopplr, which lets you share your travel plans with friends, family and colleagues
• graspr, a site that contains a wealth of instructional videos
• jaxtr, a service that allows you to link your phone to the web
• Frappr, a web-based community mapper (acquired by Platial in 2007) [side note: when my friend goes to Starbucks and gets a poorly made drink, he calls it a frappr ]
• YouCastr, which allows anyone to become a sports broadcaster
• Zapr, which allows you to take files on your PC and share them with friends

I’m sure there are others out there. If you know of one that I haven’t listed, drop a comment below to let us know!

I’m not crazy about this “populr” trend (I guess I’m “old school”). So let me give a shout out to a company who did it right: Revver!

Enter bit.ly. Bit.ly was created by Betaworks, the NY-based software concern that created Summize. Summize was recently acquired by Twitter, if you’re not following the rapidly evolving Web.20 startup space.

Dave Winer used a post announcing the launch of bit.ly on scripting.net to explain why bit.ly fills a number of other needs:

“They asked what it would take for me to use bit.ly, I said: data. I need to know how many clicks each pointer got and where the clicks came from. They gave me that, and thumbnails, permanent caching of the pages I’m pointing to (goodbye linkrot) and a lot of smart stuff going on behind the scenes that we’re not ready to talk about yet. (Though we told Marshall and he explained.) Here’s the info page for this post.

And, most important, an XML/JSON interface, so I can process all that data with my own programs. Here’s the XML readout for the shortened link to this post.”You can use your own keywords to the URL, organizing your links like tags.

Winer also notes that he’s a minority investor in the service, so while you can take his words with a grain of salt, try the service out and weigh its merits for yourself.

 I will say,  however, that bit.ly is easily the best URL shortener I’ve used to date.  It accomplishes its core mission quickly and easily, converting long URLs to short ones on the bit.ly homepage or using a bookmarklet you can drag to your Web browser’s toolbar. (It’s even kinda cute; note the blowfish mascots on the right.)

If you’re a Web developer or simply a data geek, the ability to pull all of the data about a given shortened URL through a XML or JSON interface will be quite helpful for analyzing your traffic and audience behavior.

Here’s a quick rundown of some of bit.ly’s other nifty features:

• display your 15 most recent shortened URLs below the entry field
• tracking of both clicks on shortened URLS and referring pages
• an API for creating shortened URLs from web applications, which is quite useful is you’re a Web developer
• automatic creation of thumbnail images that can be displayed on a webpage next to shortened URL

If my excitement about bit.ly doesn’t move you, Marshall Kirkpatrick has posted a glowing review of bit.ly at ReadWriteWeb that thoroughly explains why bit.ly is worth a try, along with an endorsement of bit.ly’s advanced URL tracking capabilities by Lifehacker.

If you like bit.ly, please recommend it to others. The larger the bit.ly community grows, the more effective and useful this nascent index of the Semantic Web will become. That’s because bit.ly is analyzing all of the pages that its users create shortcuts to using the Open Calais semantic analysis API from Reuters. All the data gathered is available in public RSS feeds. bit.ly is also using the MetaCarta GeoParsing API to draw geolocation data out of the database of submitted links.

spaceo.us is a social computing platform for the enterprise that sits on top of existing applications from SAP, Siebel, JD Edwards and others. The video isn’t short but is worth watching if you’re interested in collaborative software and mashups for the enterprise. It includes a demonstration and commentary about how social software can be integrated with existing enterprise applications and mashed up with external feeds.

Here’s the video:

[kml_flashembed movie="http://video.google.com/googleplayer.swf?docid=4641523459784523055" width="400" height="326" wmode="transparent" /]

Obviously, I still have a long way to go as a videographer, so apologies for the initial angle and any shaky transitions — but this is worth watching. spaceo.us from

Enterprise 2.0 is the strategic integration of Web 2.0 technologies into an enterprise’s intranet, extranet and business processes. Enterprise 2.0 implementations generally use a combination of social software and collaborative technologies like blogs, RSS, social bookmarking, social networking and wikis. Most enterprise 2.0 technologies, whether homegrown, free or purchased, emphasize employee, partner and consumer collaboration. Such technologies may be in-house or Web-based. Companies using YouTube for vlogging or a private Facebook group as a modified intranet, for instance, are implementing a form of enterprise 2.0.

The conference organizers have formulated the following definition, loosely based upon Harvard Business School professor Andrew McAffee’s definition for enterprise 2.0:

Enterprise 2.0 is the term for the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Enterprise 2.0 makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility.

So what’s the story? Buzzword akin to Web 2.0 or something “real?”

In a session exploring the state of Enterprise 2.0, however, Dion Hinchliffe offered up one of the best, most succinct definitions to date that moves beyond the specifics to a more overarching purpose:

Enterprise/Web 2.0 is made up of “networked applications that explicitly leverage network effects.” — Tim O’Reilly.

In this case, a network effect is “When a good or service has more value the more that other people have it too.” (Wikipedia)

Here at the conference, over 60 different vendors are demonstrated different kinds of communication and productivity software that creates such network effects by helping workers to collaborate more easily, efficiently and socially. We’ll be posting videos, articles, interviews and other content over the next two days, as long as the wifi allows. Livestreaming has been balky, due to heavy network use, but you can check in on WhatIs.com’s live conference coverage of Enterprise 2.0 at uStream.com to see if we’re online. Check back here for more coverage on cloud computing, Dan Bricklin on SocialText’s new social spreadsheet or demonstrations of new social software like Newsgator’s Social Sites 2.0, a plugin that turns MSFT Sharepoint Server into a Facebook-like environment.

If you’re at the conference floor and would like to demonstrate your software or talk about enterprise 2.0 and social software, feel free to email me at ahoward@techtarget.com or send me a tweet at @digiphile on Twitter.

In IT and the law, of course, the term “due diligence” has considerably more precise meanings. WhatIs.com’s definition for due diligence states it as:

…the process of systematically researching and verifying the accuracy of a statement. In everyday language, due diligence is synonymous with “the degree of effort required by law or industry standard.”

The term originated in the business world, where due diligence is required to validate financial statements. The goal of the process is to ensure that all stakeholders associated with a financial endeavor have the information they need to assess risk accurately.

When due diligence involves the offering of securities for purchase, as in an IPO (initial public offering), specific corporate officers are responsible for the proper completion of the process…

As is the case with so many other things in life, context matters. In general, due diligence includes the careful identification and evaluation of data sources, identification of potential risks and any other issues relevant to the statement or scenario in question.
Civil litigation and real estate law are even more specific, as you’ll read in our definition.

IT, as ever, is its own beast.

[Cartoon Credit: ScienceCartoonsPlus.com]

In the context of information technology, due diligence could mean determining whether a new operating system would be incompatible with important existing legacy applications, if a new developer understands the difference between Javascript and Java or whether new servers will fit on existing racks in a data center.

Due diligence can also be applied to careful testing of data or network security, disaster recovery preparedness, or any other critical infrastructure asset.

Failure to meet proper due diligence in these areas could leave the organization or client in question open to data breaches or malware infections.

In this sense, completing due diligence can be taken to be completing the steps that are “industry standard” in a particular area, like penetration testing or other code validation. Software companies that do not meet these goals may be liable for zero-day attacks, customer data breaches or other losses of mission-critical functions that could have been prevented with more stringent preparation.

It’s might be fair to say, for instance, that if TJX had had a better IT audit that mandated a switch to WAP instead of WEP security, one of the biggest data breaches in history might have prevented.

Or maybe not. Either way, the relevant IT guys probably should have done better due diligence before transmitting customer information over a wireless network protected only by weak encryption.

Any DB that doesn’t do due diligence testing to ensure that a database is recoverable from a major hardware of instance failure is similarly negligent.

There are plenty of examples out there. AstuteDiligence.com hosts a list of more general due diligence horror stories, with specific company and individual names redacted. There are some classic scenarios listed — the acquisition of a software company based upon a flashy demo, good PR and a well-designed website that turns out to be a maker of vaporware.

CFO Magazine ran a feature story back in ’04 about companies that installed safeguards against merger surprises after due diligence failures.

In many circumstances, of course, due diligence works quite well, as Jan Stafford reported in a story about how a bank’s senior systems architect, sought and found a virtualization technology to help facilitate hardware consolidation and operating expenses low during system upgrades.

As Joseph Bankoff, a partner in the intellectual property and technology practice at law firm King & Spalding in Atlanta put it in a 2006 Infoworld article on the topic, “Due diligence is going in and digging a hole in the ground and seeing if there’s oil, instead of taking someone’s word on it.”

After all, you wouldn’t like it if someone else drank your milkshake.

So what is Facebook? It’s a simple idea, done well: move the “facebooks” of incoming college undergraduates online, with headshots and interests constituting a basic profile, and then create the tools for nodes on the network to interact and browse each other’s profiles.

It’s also my “latest discovery,” as I joined earlier this spring, egged on by a neighbor. Back when I went to college, we had such a thing, printed on “paper,” bound and distributed to the freshman class (and just as quickly appropriated by upperclassmen frequently interested in more than discovering who else was into rock climbing or Pearl Jam). Facebook was, at its inception, a social network for college students, with access limited to only students in the same institution. Now, Facebook has laid claim to being a “social utility,” bidding to become the platform or framework we use to organize our online lives.

Audacious, perhaps, but not unprecedented. Friendster had the early start in filling that role but never recovered from an inability of its original technical architecture to scale to massive traffic demands or challenges from MySpace and other networks.

To be fair, over the past spring and summer, the social networking phenomenon has continued to explode in popularity and innovation, but Facebook has grown much faster and pulled in the digerati like no other.

Why? There’s no single reason. While the decision to open the formerly closed network to the Internet at large is an obvious place to begin, instead of limiting membership to isolated pools of collegians, other factors are in play. Making APIs available to developers resulted in a tsunami of applications that help to further interconnect nodes within each social network has attracted enormous amounts of energy (and, increasingly) venture capital to the platform.

Choosing to keep a clean, easily navigated interface has mattered as well. While MySpace is still the biggest social network — and by most measurements, the most popular site on the Internet, the contrast between the two services couldn’t be much larger, aesthetically, as Facebook (by comparison) radically limits the visual control a user has over a profile. It doesn’t hurt that all of the young college graduates enter the workforce with profiles, either.

If you need a sense of how bound into the tech community Facebook has become, consider how Silicon Valley reacted to a recent Facebook outage.

There’s plenty of evidence too that spending time on Facebook has also evolved into a significant productivity drain (though some disagree) and security risk. (If you’re wondering which companies lead in embracing Facebook, along with the most risk, just read Elisa’s post). The trouble is that sysadmins with itchy trigger fingers may not be able to quickly shut off the flow of bandwidth by firewalling Facebook. Unlike other more informal networks, many professionals have been using to “friend” their coworkers, clients and collaborators, along with former college roommates and dorm buddies. While LinkedIn has long been the social network of choice for many professionals, Facebook has begun eating into that market. In the online social media world, the gaps between online and offline networks are continuing to close, along with whatever space remained between work and personal lives.

Netizens my age (proud members of the “XY generation” that bridges the gap between Gen X (children of the 80s) and Gen Y (folks who don’t remember life before CDs and email or who said “trust but verify“) and older may find some elements of Facebook surprising, though perhaps not more so than MySpace. Older users are joining, however, and finding a place. While privacy options for profiles exist, unlike MySpace, there’s significant potential for embarrassment and even calamity for college or career prospects for those who aren’t wary about posting photos or blog entries that don’t put them in a good light, to put it mildly. PR professionals and marketers would do well to consider the advice of social media gurus. And, as neighborhood applications crop up, there are also alarming security concerns regarding personal safety and property, given that clever criminals can posit where and when individuals are away.

While much of the value of joining these networks can be found in keeping touch with friends and alumni — and making new ones from within that social network — the amount of information that many people are adding to their profiles has also been identified as a valid phishing risk, with significant potential for social engineering hacks that allow access to corporate networks.

What to do? As is the case with the rest of the Web-based applications that have made their way into enterprise and personal desktops alike (users keep outwitting IT when installing consumer apps, apparently), the key is likely to be adaptive security policies that both recognize the increasingly blurred boundaries between work and personal life while respecting both the bandwidth limitations high usage may inflict upon a network and the need to limit the leak or theft of potentially damaging proprietary or personal data. No one is suggesting that developing, implementing or enforcing such a policy is easy, but the consequences of failing to try may extend well beyond a public relations disaster to the organization or individual who doesn’t consider Facebook to be a risk.

There are also no shortages of critics who view the closed nature of Facebook with some distaste — “yet another profile to populate” is a new form of fatigue in the digital age. Personal data portability may become a online movement. It’s certainly been the inspiration for a business plan or two. The founder of LiveJournal, for instance, has published a mini-manifesto for portable, open social networking, according to Mashable. (It may help that Google appears to be backing him). Other observers have noted that Facebook hasn’t been proven to be a rewarding platform for advertisers yet either, though the model is still evolving, as described in this excellent article from Business.com, the Facebook Economy.

In the meantime, I’ll enjoy watching classmates and friends pop up on Facebook; lest you wonder, you can find me there as well. Be warned: I’m sticking with adding friends, coworkers and neighbors, lest I develop social networking fatigue myself.

This idea builds upon the number transferability legally mandated in the wireless markets, but Grandcentral takes the concept several steps further. After favorable reviews from CNET and the New York Times’ David Pogue, interest in the new service has skyrocketed. While there are many nifty features, perhaps the most elemental feature is the best: make sure you receive the calls you want and miss the calls you don’t. Simple, brilliant and, for the moment, free. You can keep up with the latest features and news on the GrandCentral blog.

Watch this video from DEMO to see a demonstration of how it works:

You can also listen to David Pogue’s podcast describing GrandCentral:

[Download the MP3] Finally, enjoy watching Pogue’s video about GrandCentral on NYTimes.com.

Twitter, along with its founders, was recently profiled in the New York Times’ Business section, along with the service, in “From Many Tweets, One Loud Voice on the Internet.” Jason Pontin, the author of the article, described Twitter as :

“…a heady mixture of messaging; social networking of the sort associated with Web sites like MySpace; the terse, jittery personal revelations of “microblogging” found on services like Jaiku; and something called “presence,” shorthand for the idea that people should enjoy an “always on” virtual omnipresence. “

As Jason points out, Twitter is currently one of the fastest growing trends on the Internet. Adoption really took off after the 2007 South by Southwest Music, Film and Interactive Conference (SXSW) which was absolutely saturated with Twittering. And it’s not just bloggers and new media mavens — U.S. presidential candidate John Edwards is using Twitter as he moves around the country.

What is Twitter? It’s a simple service with an Ajax-y Web presence that allows users to share where they are, what they’re doing and how they can be contacted. You can post to Twitter using SMS, much like Blogger or other tools. The difference is that the platform then sends those posts to a group of subscribers (friends, clients, family) by phone alerts and to your channel on Twitter. Users can turn off mobile alerts if they like — an important feature, judging from the feedback that, for some, Twitter is rather addictive. The service is currently free, though interested parties should check with their mobile telephony providers regarding SMS charges, which are certain to rise with greater use.

Twitter is part of Obvious Corporation in San Francisco, California. For up-to-date info about Twitter, make sure to visit the Twitter blog.

Tweet, tweet!