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	<title>Our Latest Discovery &#187; Microsoft</title>
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	<link>http://itknowledgeexchange.techtarget.com/whatis</link>
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		<item>
		<title>For Auld Lang Syne &#8212; Alex Howard weighs in on tech stories of the decade</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/for-auld-lang-syne-alex-howard-weighs-in-on-tech-stories-of-the-decade/</link>
		<comments>http://itknowledgeexchange.techtarget.com/whatis/for-auld-lang-syne-alex-howard-weighs-in-on-tech-stories-of-the-decade/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 16:53:19 +0000</pubDate>
		<dc:creator>Ivy Wigmore</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Bill Gates]]></category>
		<category><![CDATA[botnets]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[tech stories of the decade]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://itknowledgeexchange.techtarget.com/whatis/for-auld-lang-syne-alex-howard-weighs-in-on-tech-stories-of-the-decade/</guid>
		<description><![CDATA[Former WhatIs Associate Editor and top-ranked technophile Alex Howard sent us his list of the top tech stories of the decade, bless him! Here&#8217;s what Alex had to say: As the year ended, many tech pundits and publications naturally made lists of the &#8220;Top Tech Stories of the Decade.&#8221; My colleague Barb Darrow said good [...]]]></description>
				<content:encoded><![CDATA[<p>Former WhatIs Associate Editor and <a href="http://twitter.com/digiphile" target="_blank">top-ranked technophile</a> <a href="http://searchcompliance.techtarget.com/meetEditorial/0,289131,sid195,00.html" target="_blank">Alex Howard</a> sent us his list of the top tech stories of the decade, bless him!</p>
<p>Here&#8217;s what Alex had to say:<br />
As the year ended, many tech pundits and publications naturally made lists of the &#8220;Top Tech Stories of the Decade.&#8221; My colleague Barb Darrow said good riddance to a <a href="http://itknowledgeexchange.techtarget.com/channel-marker/good-riddance-decade/">bad decade</a>.</p>
<p><a href="http://www.pcworld.com/article/185511/top_10_tech_stories_of_the_decade.html" target="_blank">IDG</a>/<a href="http://www.macworld.co.uk/news/index.cfm?newsId=28179" target="_blank">Macworld</a> made a similar list, putting Google&#8217;s rise to the top at #1.</p>
<p>The iPhone: Apple redefines a market, again<br />
Gates moves on &#8230; baby boomers, move over!<br />
The rise of the botnets: Security tops Web worries<br />
The battle over Facebook: Social networking hits prime time<br />
Vista delays &#8230;. and launches<br />
Google superstar HP ties the knot with Compaq<br />
Apple launches the iPod, and gets back on track<br />
Microsoft is busted Dotcom deathwatch</p>
<p><a href="http://www.cnn.com/2009/TECH/12/31/cnet.top.tech.stories.decade/index.html" target="_blank">CNET (at CNN)</a></p>
<p><a href="http://news.cnet.com/2300-1023_3-10002061-2.html">Slideshow of same:</a><br />
1. Google launches Adwords and becomes tech&#8217;s most important company</p>
<p>2. Apple unveils iTunes</p>
<p>3. Microsoft and the feds make a deal</p>
<p>4. Pffft goes dotcom bubble</p>
<p>5. Apple releases iPhone, changes mobile tech</p>
<p>6. Yahoo plays Hamlet with search</p>
<p>7. Craigslist &amp; slow fade of newspapers</p>
<p>8. Google acquires YouTube, legitimizes social media</p>
<p>9. Gates retires</p>
<p>10. HP acquires Compaq</p>
<p><a href="http://news.discovery.com/tech/top-ten-tech-stories-decade.html" target="_blank">Discovery &#8211; focused on tech, not just IT:</a></p>
<p>10. iPod Crushes Internet Music Piracy (Wrong! -me)</p>
<p>9. YouTube Goes from 0 to 60 in a Click</p>
<p>8. Wi-Fi Takes to the Skies</p>
<p>7. Laptops Get Smaller and Super Cheap</p>
<p>6. Humans Meld with Machines</p>
<p>5. Stem Cells Found in New Sources</p>
<p>4. People Take Action Via Social Networking Web Sites</p>
<p>3. Scientists Create First Synthetic Bacterium</p>
<p>2. Google Becomes a Verb</p>
<p>1. Human Genome Mapped</p>
<p><a href="http://blogs.zdnet.com/BTL/?p=28526" target="_blank">ZDnet&#8217;s list was shorter and gave the nod to Google as well.</a><br />
1. Apple was big, but Google was bigger.<br />
2. The Apple renaissance.<br />
3. Larry Ellison is a genius: bought PeopleSoft, Siebel, BEA and Sun.<br />
4. Social networking<br />
5. Software as a service emerged</p>
<p>My list? if we limit it to IT, then the top stories are clear. (If we include technology, then Discovery&#8217;s list deserves more consideration.)</p>
<p>10. YouTube changes how we watch video</p>
<p>9. Craigslist breaks down e-commerce barriers, disrupts newspapers</p>
<p>8. Mobile broadband and wifi move users closer to pervasive computing</p>
<p>7. Tech gets SaaS-sy, moves into the cloud at Amazon, Google, Salesforce.com</p>
<p>6. M&amp;A: Oracle grows by acquisition, HP-Compaq merge, IBM goes shopping</p>
<p>5. Microsoft settles antitrust suit, finally releases Vista, then Windows 7</p>
<p>4. Dotcom bubble deflates, replaced later by Web 2.0 bubble</p>
<p>3. Social networking redefines how people relate, do business online</p>
<p>2. Apple redefines mobile computing, media and software distribution</p>
<p>1. Google emerges, finds a business model, organizes the world&#8217;s info. And more&#8230;</p>
<p>******************************************************************************************</p>
<p>We just about crossed emails. In mine, I asked Alex what he saw as the top tech stories of the decade. And in his, he said he&#8217;d already prepared this list. Synchronicity and auld lang syne &#8212; what could be nicer?</p>
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		<title>Windows Azure video demo</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/windows-azure-video-demo/</link>
		<comments>http://itknowledgeexchange.techtarget.com/whatis/windows-azure-video-demo/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 14:08:26 +0000</pubDate>
		<dc:creator>Ivy Wigmore</dc:creator>
				<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[operating systems]]></category>
		<category><![CDATA[programming]]></category>
		<category><![CDATA[software development]]></category>
		<category><![CDATA[the cloud]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[utility computing]]></category>
		<category><![CDATA[Virtualization]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web applications]]></category>
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		<category><![CDATA[WhatIs.com]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2008/11/20/windows-azure-video-demo/</guid>
		<description><![CDATA[Here&#8217;s Manuvir Das&#8217; presentation about Windows Azure, from Microsoft&#8217;s 2008 Professional Developers&#8217; Conference: [kml_flashembed movie="http://www.youtube.com/v/AlF4V35U7as" width="425" height="350" wmode="transparent" /]]]></description>
				<content:encoded><![CDATA[<p>Here&#8217;s Manuvir Das&#8217; presentation about Windows Azure, from Microsoft&#8217;s 2008 Professional Developers&#8217; Conference:</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/AlF4V35U7as" width="425" height="350" wmode="transparent" /]</code></p>
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		<item>
		<title>Video: Windows 7 start button and improved calculator</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/video-windows-7-start-button-and-improved-calculator/</link>
		<comments>http://itknowledgeexchange.techtarget.com/whatis/video-windows-7-start-button-and-improved-calculator/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 14:10:30 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
				<category><![CDATA[applications]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[demonstration]]></category>
		<category><![CDATA[desktop]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[operating systems]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Vista]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2008/09/22/video-windows-7-start-button-and-improved-calculator/</guid>
		<description><![CDATA[What&#8217;s new in Windows 7? We&#8217;re still learning. Not the guts of the OS, anyway. Microsoft will be keeping the Vista kernel in Windows 7. Thanks to a couple of videos posted on YouTube (found via thinknext via Gizmodo) we also know that there&#8217;s a cool hover effect over the new Start button: [kml_flashembed movie="http://www.youtube.com/v/nkeWFSkRVGQ" [...]]]></description>
				<content:encoded><![CDATA[<p>What&#8217;s new in <a href="http://searchwinit.techtarget.com/sDefinition/0,290660,sid1_gci1331352,00.html">Windows 7</a>? We&#8217;re still learning. Not the guts of the OS, anyway. <a href="http://searchwinit.techtarget.com/news/article/0,289142,sid1_gci1315206,00.html">Microsoft will be keeping the Vista kernel in Windows 7</a>.</p>
<p>Thanks to a couple of videos posted on YouTube (found via <a href="http://www.thinknext.net/archives/2273">thinknext</a> via <a href="http://gizmodo.com/5053010/two-tiny-tastes-of-windows-7-fancier-start-button-and-nifty-calculator">Gizmodo</a>) we also know that there&#8217;s a cool hover effect over the new Start button:</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/nkeWFSkRVGQ" width="425" height="350" wmode="transparent" /]</code></p>
<p>And a substantially upgraded integrated calculator.<br />
<code>[kml_flashembed movie="http://www.youtube.com/v/ubxErqnQ5R8" width="425" height="350" wmode="transparent" /]</code></p>
<p>The date-to-date measurement feature really is pretty nifty.</p>
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		<title>I AM a PC &#8212; and my ads finally capture the breadth of human experience</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/i-am-a-pc-and-my-ads-finally-capture-the-breadth-of-human-experience/</link>
		<comments>http://itknowledgeexchange.techtarget.com/whatis/i-am-a-pc-and-my-ads-finally-capture-the-breadth-of-human-experience/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 13:57:45 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Microsoft]]></category>
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		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2008/09/22/i-am-a-pc-and-my-ads-finally-capture-the-breadth-of-human-experience/</guid>
		<description><![CDATA[ After two commercials with Jerry Seinfeld that left many tech pundits scratching their heads, Microsoft has finally found a sweet spot with the next two ads: the massive userbase of the world&#8217;s most common operating system. Do these ads make you want to switch over from a Mac? Or upgrade to Vista? The jury may [...]]]></description>
				<content:encoded><![CDATA[<p> After two commercials with Jerry Seinfeld that left many tech pundits scratching their heads, Microsoft has finally found a sweet spot with the next two ads: the massive userbase of the world&#8217;s most common operating system. Do these ads make you want to switch over from a Mac? Or upgrade to Vista? The jury may remain out on that for a bit, especially given the current macroeconomic conditions in the US, but these ads will likely make you smile. These days, that&#8217;s definitely a win for the folks from Redmond. Make sure to scroll to the end to catch Steve Ballmer making his position on the matter crystal clear. Just turn your volume down a bit first.</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/oWk8ouioXgE" width="425" height="350" wmode="transparent" /]</code></p>
<p>Plenty of chuckles in the comment section on the <a href="http://www.youtube.com/watch?v=oWk8ouioXgE">YouTube page</a> for the ad noting that the agency that made the spot uses only Macs. <a href="http://gizmodo.com/5052790/microsoft-im-a-pc-ads-were-created-using-a-mac">Gizmodo found that ironic</a>, of course.<br />
Good follow up that riffs on the stereotype meme, too:</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/10mbTUQFVUI" width="425" height="350" wmode="transparent" /]</code></p>
<p>Here&#8217;s Ballmer. As Gizmodo <a href="http://gizmodo.com/5052680/steve-ballmer-goes-nuts-again-to-sell-windows">notes </a>with characteristic snark, &#8220;we&#8217;re convinced to run out and buy a few copies of Windows Vista (to distract The Ballmer should he charge us on the open plain).&#8221;</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/lVMy0PFr8no" width="425" height="350" wmode="transparent" /]</code></p>
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		<title>Chrome: A shiny Web browser from Google may just be the next global platform for running Web applications</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/chrome-a-shiny-web-browser-from-google-may-just-be-the-next-global-platform-for-running-web-applications/</link>
		<comments>http://itknowledgeexchange.techtarget.com/whatis/chrome-a-shiny-web-browser-from-google-may-just-be-the-next-global-platform-for-running-web-applications/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 22:21:12 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[AJAX]]></category>
		<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2008/09/02/chrome-a-shiny-web-browser-from-google-may-just-be-the-next-global-platform-for-running-web-applications/</guid>
		<description><![CDATA[Techies and geeks returned from one last weekend of sun, sand and summer to find news of a disruptive change sweeping the online business world. Meet Chrome, Google&#8217;s new Web browser. News of the announcement was leaked yesterday when Philipp Lenssen, an avid blogger of all-things-Google, received the comic book Google put together for the [...]]]></description>
				<content:encoded><![CDATA[<p><img src="http://www.google.com/tools/dlpage/res/chrome/images/chrome-205_noshadow.png" alt="Chrome logo" align="right" height="205" width="205" />Techies and geeks returned from one last weekend of sun, sand and summer to find news of a disruptive change sweeping the online business world. Meet <a href="http://www.google.com/chrome">Chrome</a>, Google&#8217;s new Web browser.</p>
<p>News of the announcement was leaked yesterday when Philipp Lenssen, an avid blogger of all-things-Google, received the comic book Google put together for the release and <a href="http://blogoscoped.com/google-chrome/">posted it</a>, along with his <a href="http://blogoscoped.com/archive/2008-09-01-n47.html">first impressions</a>. My director, ahead of the curve as usual , picked up on it right away and added it to <a href="http://whatis.techtarget.com/article/buzzword-alert-from-whatis-com.html">WhatIs.com&#8217;s Buzzword Alert</a>.</p>
<p>Google has since put up a <a href="http://www.google.com/googlebooks/chrome/index.html" target="_blank">high resolution of the Google Chrome comic book</a>. I highly recommend going over and reading through the comic. Google put considerable time into clearly explaining the challenges faced by the designers of modern Web browsers with respect to memory bloat, rendering engines, Javascript threading errors and much more.</p>
<p>Since Lenssen broke the news,  the tech blogosphere has of course been <a href="http://www.techmeme.com/080902/p76#a080902p76">awash with reviews, opinions and speculation</a> about what, exactly, Chrome will mean. <a href="http://ptech.allthingsd.com/20080902/first-test-of-googles-new-browser/">Walt Mossberg posted a comprehensive review of Chrome in the Wall Street Journal</a>, including speed and feature comparisons with Safari, IE 8 and Firefox. <a href="http://news.cnet.com/8301-17939_109-10030035-2.html">Rafe Needleman liveblogged the press conference introducing Chrome</a> over at Webware. John Furrier colorfully blogged that the <a href="http://furrier.org/2008/09/01/google-chrome-what-does-it-mean-its-official-the-search-wars-just-turned-into-operating-system-war/">search wars just turned into the operating system wars</a>. That&#8217;s true &#8212; except (as he notes) that Chrome goes far beyond search. <a href="http://searchcio-midmarket.techtarget.com/sDefinition/0,290660,sid183_gci1003465,00.html">SEO</a>/<a href="http://en.wikipedia.org/wiki/Search_engine_marketing">SEM </a>hounds and search engine watchers, however, will find <a href="http://searchengineland.com/080902-172031.php">Danny Sullivan&#8217;s thorough evaluation of Chrome&#8217;s search functionality </a> quite useful.</p>
<p>Following below is own my two cents, both with respect to the browser itself and the significance of its introduction. First, however, I&#8217;ll let the video embedded below provide a quick introduction:</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/iRqmfCFU_AI" width="425" height="350" wmode="transparent" /]</code></p>
<p>Obviously, Chrome has a lean, clean interface. This is Google, after all. Menus, dropdowns, extra bars and dialogs are largely stripped away. So what&#8217;s left?</p>
<p>The Web pages themselves. What a concept! I downloaded and installed the browser this afternoon  without a hitch, imported my bookmarks and search history from Firefox and was off to the races. Chrome is quite speedy.</p>
<p>The address bar has been merged with the search field you&#8217;d see on the right in IE or FF. Firefox 3 includes a predictive search in this field already, so this isn&#8217;t ground breaking, but it is a clear recognitiion that search has become the default navigation method for most Web users. Enter your desired search terms and away you go.</p>
<p>Google is calling the new address field the &#8220;Omnibox,&#8221; a nod to its ability to incorporate &#8220;everything&#8221; you might need to explore. The Omnibox&#8217;s utility is another sample of Google&#8217;s secret sauce, in this case combining a record of your search and browsing history with Google&#8217;s own PageRank for given terms. The Omnibox is eerily good. With only a little use, it could predict precisely which page I was looking for after only a few characters were entered.</p>
<p>Chrome also features tabbed browsing, a key improvement introduced by iBrowse in &#8217;99 and then popularized by Opera in 2000. Once Mozilla included it in Firefox, the feature took off and is now a default feature in Internet Explorer and Safari. Chrome expands the tabbed interface in a number of innovative ways, including grouping related tabs and designing each tab so that it acts as an independent browser. Bookmarks, the Omnibox, menubar icons and menus are all inside of the browser, which again frees up more space for displaying rendering Web pages.</p>
<p>The pop-up blocker and phishing or malware alerts also included in Chrome may not be innovative at this point but they&#8217;re certainly effective and useful. The private browsing mode, aptly called &#8220;Incognito.&#8221; (This clever feature name was perhaps made in hopes that it will avoid the &#8220;Porn Mode&#8221; moniker that has dogged a similar feature of IE 8, InPrivate.)</p>
<p>There&#8217;s another key development: Chrome may not be the fastest Web browser currently available but Google hopes that it will be the most stable for pages loaded with Javascript. In a Web 2.0 world ruled by <a href="http://searchwindevelopment.techtarget.com/sDefinition/0,290660,sid8_gci1107521,00.html">AJAX</a>, that&#8217;s no small thing. And anyone that&#8217;s used one of Google&#8217;s many online applications knows that a stable, reliable environment for this kind of scripting is crucial.</p>
<p>This hints at perhaps the most important detail of all, and one that I tipped my hat to in the title of this post. Microsoft made an early bid for Internet dominance in the infamous browser wars of the 1990s by including Internet Explorer in each copy of Windows. Despite the Justice Department&#8217;s successful antitrust suit, IE continues to have upwards of 75% of the world&#8217;s browser share. Firefox has made inroads on this market share, to be sure, and the most recent version of Mozilla&#8217;s browser has been the best option around for speed, privacy, safety and usability since its introduction this summer, following close upon the success of Firefox 2.</p>
<p>Now it&#8217;s Google&#8217;s turn.</p>
<p>Google&#8217;s introduction of its own browser has the potential to upset the market in a way that no other company can, simply because of Google&#8217;s ability to promote the download and use through its various Web properties. As Google&#8217;s various Web applications and cloud computing architecture continue to mature, the Web itself can develop into an operating system. If this sounds familiar, that&#8217;s because Sun&#8217;s vision of network computing in the 90s using Java popularized such a concept long ago. Vastly improved broadband connectivity, viable Web-based apps and an Internet technology giant flush with revenue from the world&#8217;s best advertising platform change the dynamic a bit, of course. Google built its own Javascript engine to improve performance and, crucially, integrated Google Gears with Chrome to allow true offline access to its various Web applications. That adds up to something that distinctly resembles a fully-fledged desktop operating system and productivity suite.</p>
<p>While it&#8217;s true that consumer and enterprises haven&#8217;t been making a run on thin clients running on Linux quite yet, the potential to further erode Microsoft&#8217;s dominance of the operating and desktop productivity software markets is embedded within Chrome. I&#8217;m far from the only writer prognosticating on this count, of course. Michael Arrington thinks <a href="http://www.techcrunch.com/2008/09/01/meet-chrome-googles-windows-killer/">Chrome is Google&#8217;s Windows Killer</a>. As Michael points out, this clears the way for &#8220;millions of web devices, even desktop web devices, in the coming years that completely strip out the Windows layer and <a href="http://www.techcrunch.com/2008/08/30/update-on-the-techcrunch-tablet-prototype-a/">use the browser as the only operating system</a> the user needs.&#8221; Given that both the enterprise and consumer markets haven&#8217;t exactly been hot about Vista, I suspect Microsoft may be somewhat concerned about this development. Henry Blodgett over at the Silicon Valley Insider sees the development from precisely this angle, blogging that <a href="http://www.alleyinsider.com/2008/9/google-chrome-browser-takes-page-out-of-microsoft-book-link-and-lever">Google has launched a cloud operating system and called it a &#8216;browser.&#8217;</a></p>
<p>Who else should be concerned? Maybe Mozilla, though judging by this <a href="http://news.cnet.com/8301-17939_109-10030184-2.html">interview with its CEO</a>, they&#8217;re putting a good face on the development for the moment. What&#8217;s next? Harry McCracken asked <a href="http://technologizer.com/2008/09/01/ten-questions-about-google-chrome/">10 questions about Google Chrome</a> over at Technologizer that address Mozilla&#8217;s future relationship (and relevance). Jeremiah Owyang has added a few more questions in thinking about <a href="http://www.web-strategist.com/blog/2008/09/02/thinking-long-term-googles-new-browser-chrome/">what Chrome could mean long term.</a> Both ask for response and speculation in their comment sections, so have at &#8216;em.</p>
<p>Microsoft hasn&#8217;t been standing still, of course. They&#8217;ve been chasing search revenue for years, as evidenced by the failed Yahoo! acquisition. As the folks over at the Google Subnet blog at NetworkWorld point out, <a href="http://www.networkworld.com/community/node/32031">IE 8&#8242;s InPrivate mode thwarts Google&#8217;s targeted advertising</a>. Unless the world upgrades to IE 8 and begins to browse InPrivate en masse, however, I&#8217;m guessing that GOOG&#8217;s 3+ billion of revenue per quarter is gonna be safe for the moment.</p>
<p>That&#8217;s especially true when you consider another  critical element of Chrome: its future relevance to mobile search. Google&#8217;s Eric Schmidt has been quite bullish in this area, estimating that mobile search revenue will likely surpass desktop search in the not-so-distant future. The iPhone has shown what a data connection and full Web browser can do to mobile search (Try 50 times as many searches originating from iPhones vs. a normal cellphone). Here&#8217;s a prediction you can take to the bank: Just as the iPhone features a stripped down version of Safari, Google&#8217;s Android OS will have a similarly light version of Chrome optimized for a mobile device and poised to fully take advantage of the possibilities for geotargeted advertising based upon a user&#8217;s demographics, Web history and location.</p>
<p>Louis Gray is dead-on when he points out that <a href="http://www.louisgray.com/live/2008/09/new-world-of-browser-choices-is-all.html">Web browsers are now about the hooks</a>. Apple&#8217;s Safari will be increasingly optimized for the iPhone and working with the private cloud that is MobileMe. Microsoft has built IE to be integrated with Windows and Office, though because of the bundling issues presented by antitrust has always had to walk a fine line. Flock, the social media-optimized version of Firefox, carves out a niche because of its tie-ins with the various networks and services. Chrome is no different, as I pointed out above. If you are already a power user of Gmail, gDocs, gTalk, gReader or g-Anything, Chrome may make more sense. Chrome is, I should note, only available for Windows Vista or XP at the moment. Guess they figure Safari will do the trick for a Webkit-based browser for Mac users and that the Linux crowd will be satisfied with Firefox and Opera for the moment.</p>
<p>To poorly paraphrase <a href="http://en.wikipedia.org/wiki/Lando_Calrissian">Lando Calrissian</a>, Google&#8217;s Chrome is likely to allow all mobile users to truly surf with them amongst the clouds.</p>
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		<title>How you can watch the Olympics live online (and what sysadmins can do about it)</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/how-you-can-watch-the-olympics-live-online-and-what-sysadmins-can-do-about-it/</link>
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		<pubDate>Thu, 07 Aug 2008 21:31:53 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
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		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2008/08/07/how-you-can-watch-the-olympics-live-online-and-what-sysadmins-should-do-about-it/</guid>
		<description><![CDATA[After years of buildup, the Olympics are about to kick off tomorrow in Beijing. As Shamus McGillicuddy reports, streaming Olympics video will drain corporate bandwidth. This year&#8217;s games are going to put substantial, perhaps even unprecedented, strain upon the Internet backbone. NBC plans to to stream more than 2,200 hours of live video coverage online. [...]]]></description>
				<content:encoded><![CDATA[<p><img src="http://www.olympic.org/common/images/common/events/push_beijing1.jpg" align="right" height="216" width="183" />After years of buildup, the Olympics are about to kick off tomorrow in Beijing. As Shamus McGillicuddy reports, <a href="http://searchnetworking.techtarget.com/news/article/0,289142,sid7_gci1324336,00.html">streaming Olympics video will drain corporate bandwidth</a>. This year&#8217;s games are going to put substantial, perhaps even unprecedented, strain upon the Internet backbone. NBC plans to to stream more than 2,200 hours of live video coverage online.</p>
<p>CBS took a similar approach to &#8220;March Madness&#8221; this spring, streaming all 64 games of the NCAA mens&#8217; basketball tournament.  Network administrators have similar challenges now in deciding where and whether to block users from accessing NBC.com, capping bandwidth use or engaging in a little proactive <a href="http://searchnetworking.techtarget.com/sDefinition/0,290660,sid7_gci1310157,00.html" target="_blank">traffic shaping</a>.</p>
<p>Personally, I like the suggestion made in Shamus&#8217;s story by Eileen Haggerty, director of product marketing with NetScout:</p>
<blockquote><p>&#8220;An IT organization could set up a PC with a large-screen monitor in the office cafeteria that would run streaming video of the games. Instead of having 15 people sitting at their desks sucking up bandwidth individually, a savvy network administrator could bring all those people together to watch the Olympics during their break.&#8221;</p></blockquote>
<p>Let&#8217;s assume for a moment, however, that you aren&#8217;t a bandwidth-conscious CTO and would like to be able to keep current on the standings in your favorite events or athletes. (Or that you believe setting up a few televisions is a handy low-tech hack.)</p>
<p>Thanks to Gina&#8217;s post on Lifehacker,<a href="http://lifehacker.com/399995/watch-the-olympics-online">Watch the Olympics Online</a>, I found <a href="http://howto.wired.com/wiki/Watch_the_Olympics_Online">Wired&#8217;s excellent How-To Wiki for Watching the Olympics Online</a>. (As you might expect, this link has been climbing the charts on the most <a href="http://delicious.com/popular/">popular page at delicious</a>).</p>
<p>As the wiki notes, you can catch up to four different livestreams and more than 3,000 hours of on-demand at <a href="http://www.nbcolympics.com/" class="external text" title="http://www.nbcolympics.com/">NBCOlympics.com</a>.</p>
<p>World-wide, there also many other websites streaming Games footage:  <a href="http://www.cctvolympics.com/" class="external text" title="http://www.cctvolympics.com/">CCTVOlympics.com</a> in mainland China, <a href="http://news.bbc.co.uk/sport2/hi/olympics/default.stm" class="external text" title="http://news.bbc.co.uk/sport2/hi/olympics/default.stm">BBC Sports</a> in the U.K., <a href="http://au.sports.yahoo.com/olympics/video/" class="external text" title="http://au.sports.yahoo.com/olympics/video/">Yahoo7</a> in Australia or <a href="http://www.cbc.ca/olympics/" class="external text" title="http://www.cbc.ca/olympics/">CBC Olympics</a> in Canada.</p>
<p>There&#8217;s a catch, however, to the livestreaming, on-demand video goodness: In most cases, users in the United States will be blocked from viewing the footage on any site but NBC.</p>
<p>If you&#8217;re savvy enough to follow the advice at <a href="http://ask.metafilter.com/22899/How-do-I-trick-the-BBC-to-think-I-am-in-the-UK" class="external text" title="http://ask.metafilter.com/22899/How-do-I-trick-the-BBC-to-think-I-am-in-the-UK">Metafilter</a> by setting up a <a href="http://whatis.techtarget.com/definition/0,289893,sid9_gci212840,00.html" target="_blank">proxy server</a> or using <a href="http://www.anonymizer.com/" class="external text" title="http://www.anonymizer.com/">Anonymizer</a>, you should be able to get around location restrictions.</p>
<p>It&#8217;s a cinch that the millions of broadcast viewers will be recording and uploading events to YouTube on their own, of course.  NBC has tried to get out in front of the inevitable wave by partnering with Google, with plans to provide 3 hours of highlights and wrap-ups to a dedicated channel on<a href="http://www.youtube.com/beijing2008" class="external text" title="http://www.youtube.com/beijing2008">YouTube</a>.</p>
<p>As the authors of the Wired wiki note (nice work, <em><a href="http://howto.wired.com/wiki/User:Applian?action=edit" class="new" title="Applian">applian</a>, <a href="http://howto.wired.com/wiki/User:Apardoe?action=edit" class="new" title="Apardoe">apardoe</a>, <a href="http://howto.wired.com/wiki/User:Mosesofmason" title="Mosesofmason">mosesofmason</a> and <a href="http://howto.wired.com/wiki/User:Snackfight" title="Snackfight">snackfight</a>!</em>), <a href="http://searchcio-midmarket.techtarget.com/sDefinition/0,290660,sid183_gci999333,00.html">BitTorrent</a> is also an option for watching events after the fact, though P2P files sharing on your corporate network may land you in more hot water than simply streaming the video, given the various serious security risks involved.</p>
<p>What the wiki doesn&#8217;t note is what is lying under the hood over at NBCOlympics.com. NBC has partnered with MSN to stream the Olympics using <a href="http://searchwindevelopment.techtarget.com/sDefinition/0,290660,sid8_gci1256631,00.html">Silverlight</a>, in what will be far and away the biggest test for Microsoft&#8217;s alternative to Flash to date.</p>
<p>Anyone that wants to watch the Olympics will have to download and install the Silverlight plug-in, a process that certain to test out exactly how ready for &#8220;prime time&#8221; the technology is for streaming rich media online. Of special note is the fact that Silverlight encrypts a videostream, which will make recording the events considerably harder (if not impossible).</p>
<p>As a result, tech pundits, geeks and network executives will no doubt be watching the race to crack the streams and distribute unauthorized video nearly as closely as the games themselves.</p>
<p>Enjoy the Olympics!</p>
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		<title>What is the strategy behind Microsoft&#8217;s release of Hyper-V?</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/what-is-the-strategy-behind-microsofts-release-of-hyper-v/</link>
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		<pubDate>Wed, 16 Jul 2008 20:18:12 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
				<category><![CDATA[business]]></category>
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		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2008/07/16/what-is-the-strategy-behind-microsofts-release-of-hyper-v/</guid>
		<description><![CDATA[Will the virtualization wars of the &#8217;00s parallel the browser wars of the &#8217;90s? Bill Gates may not be actively involved in pulling the levers at Microsoft on a day-to-day basis after his retirement earlier this month but the Redmond-based software giant is no less focused on &#8220;maximizing shareholder value.&#8221; That has generally meant moving [...]]]></description>
				<content:encoded><![CDATA[<p>Will the virtualization wars of the &#8217;00s parallel the <a href="http://searchenterpriselinux.techtarget.com/news/article/0,289142,sid39_gci1096244,00.html">browser wars</a> of the &#8217;90s?</p>
<p>Bill Gates may not be actively involved in pulling the levers at Microsoft on a day-to-day basis after his retirement earlier this month but the Redmond-based software giant is no less focused on &#8220;maximizing shareholder value.&#8221;</p>
<p>That has generally meant moving powerfully into new markets for software, often once other companies had proved the viability of such ventures.</p>
<p>In the 1990s, the threat of a <a href="http://searchnetworking.techtarget.com/sDefinition/0,290660,sid7_gci214108,00.html">network computer</a> from Oracle and Sun and then a browser-based computer from Netscape resulted in an epic battle for the desktop.</p>
<p>Now, of course, Google is the Internet juggernaut that Microsoft is now confronting on multiple fronts, especially with respect to search and office productivity applications. You&#8217;ve no doubt come across the term &#8220;<a href="http://searchsoa.techtarget.com/sDefinition/0,290660,sid26_gci1287881,00.html">cloud computing</a>&#8221; by now.</p>
<p>When it comes to <a href="http://searchservervirtualization.techtarget.com/sDefinition/0,290660,sid94_gci499539,00.html">virtualization</a>, however, VMware is the story. VMware, easily the global leader in the server virtualization market, with more than 80% market share at the beginning of 2008, pulled in more than $1.3 billion dollars in revenue last year.</p>
<p>Redmond noticed. (So did TechTarget: <a href="http://searchvmware.techtarget.com/">SearchVMware.com</a> launched in 2007.)</p>
<p>In June 2008, Microsoft officially released Microsoft <a href="http://searchservervirtualization.techtarget.com/sDefinition/0,,sid94_gci1320789,00.html">Hyper-V Server</a>. A chorus of industry analysts immediately noted that Hyper-V directly competes with VMware&#8217;s products.</p>
<p>In its initial release, however, the only non-Microsoft operating system to receive official support for virtual machine creation with Hyper-V was <a href="http://searchenterpriselinux.techtarget.com/sDefinition/0,290660,sid39_gci515206,00.html">SuSE Linux</a>. Xen-enabled Linux distributions can, however, be run using <a href="http://searchservervirtualization.techtarget.com/sDefinition/0,290660,sid94_gci1224295,00.html">paravirtualization</a>. Microsoft engineers are working towards support for Red Hat Enterprise Linux  in the next iteration. Other operating systems, like Ubuntu or Fedora, have been successfully installed by members of the development community using a variety of patches and workarounds. Unlike VMware, Hyper-V does not initially support &#8220;live migration,&#8221; a feature in which virtual machines can be moved from one server to another.</p>
<p>The massive install base of Microsoft users, substantially lower pricing plans when compared to VMware&#8217;s price points, integration with Microsoft products and (crucially) inclusion of Hyper-V with Microsoft Server 2008 are all likely to help Hyper-V gain traction.</p>
<p>Questions may linger about bundling Hyper-V with Microsoft Server 2008 if adoption soars to the detriment of VMware.</p>
<p>That the <a href="http://searchservervirtualization.techtarget.com/news/article/0,289142,sid94_gci1320458,00.html">dismissal of co-founder and CEO Diane Greene by the VMware board</a> earlier this month coincided so closely with the introduction of Hyper-V also no doubt reflects growing concern over increasing competition in the market, including Citrix&#8217;s XenServer.</p>
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		<title>What is Unity? Lockheed-Martin&#8217;s implementation of a social computing platform wows Enterprise 2.0 conferees.</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/what-is-unity-lockheed-martins-implementation-of-a-social-computing-platform-wows-enterprise-20-conferees/</link>
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		<pubDate>Fri, 13 Jun 2008 18:45:35 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
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		<description><![CDATA[One of the unexpected hits of the Enterprise 2.0 Conference this past week was a presentation by Lockheed-Martin on Unity, its social computing platform. One of the world&#8217;s largest defense contractors would seem an unlikely candidate for early adoption of enterprise 2.0 technologies, or at least that was the impression when the session kicked off. [...]]]></description>
				<content:encoded><![CDATA[<p><img src="http://techluver.com/wp-content/uploads/2007/12/gps_iir-m.JPG" align="right" height="567" width="422" />One of the unexpected hits of the Enterprise 2.0 Conference this past week was a presentation by Lockheed-Martin on Unity, its social computing platform. One of the world&#8217;s largest defense contractors would seem an unlikely candidate for early adoption of enterprise 2.0 technologies, or at least that was the impression when the session kicked off. By the end of the hour, audience members were asking &#8220;Where can I buy it?&#8221;</p>
<p>[Image credit: <a href="http://techluver.com/2007/12/17/lockheed-martin-built-gps-satellite-poised-for-liftoff-from-cape-canaveral-launch-pad/">TechLuver.com</a>]</p>
<p>Shawn Dahlen and Christopher Keohan talked at length about what they&#8217;d learned over the course of eighteen months developing the platform, kicking off their presentation by noting that there was a compelling need in government sector to collaborate through social media. Chris noted that embracing social computing at Lockheed Martin a major component of recruiting talented Generation Y IT workers, the so-called &#8220;millenials,&#8221; as showing the company&#8217;s prowess in the adoption of cutting edge tools was a key differentiator.</p>
<p>Before Unity was implemented, the state of collaboration at their enterprise should be quite familiar to most corporate workers : email, meetings and office docs like Powerpoint presentations emailed around as attachments.  &#8220;Project Unity&#8221; was conceived as a way of applying Web2.0 technologies for &#8220;mission success.&#8221; To that end, the team resolved to provide a user experience employees would love, address &#8220;what was in it for them&#8221; and balance the need to share vs the need to know &#8212; crucial in a defense contractor. Unity&#8217;s designers wanted to foster a social computing ecosystem around a standardized platform, integrating blogs, wikis and  other documents into their current platform. Over time, they added discussion forums, a social bookmarking tool called &#8220;uBookmark&#8221; and weekly activity reporting to capture usage and adoption patterns. They included a suggestion tool to solicit community insights on the project as it rolled out and created an internal homepage to aggregate popular content. Unity&#8217;s internal team of developers also made a priority of maintaining a cohesive user experience and to ensuring that all information could be both feed-enabled and integrated.</p>
<p>How did they pull it off? By integrating Google enterprise search appliance (GSA) , Microsoft&#8217;s Windows Sharepoint Services (WSS) and Newsgator&#8217;s Enterprise Server. Take a look at <a href="http://whatis.blogs.techtarget.com/2008/06/12/what-is-social-sites-20-newsgator-enhances-sharepoints-social-computing-utility-for-the-enterprise/">this demonstration of Social Sites 2.0</a> to get a feel for what this looks like.  They Unity development team took a close look at how to use social computing tools in an everyday business context and took the time to understand how they would integrate and evolve from the existing email/Powerpoint/meeting model.</p>
<p>The crucial question, asked over and over again this week, was addressed head-on by Unity&#8217;s designers: &#8220;What is the value of social networking in the enterprise?&#8221;</p>
<p>Their answer was, in the end, simple: Being able to watch what other people are doing, easily, and then being able to search it and ask questions raises productivity and leads to improved collaboration and knowledge exchange.  Instead of tracking what your friends are doing on, say, Facebook with a &#8220;friend feed,&#8221; an enterprise derives value from tracking an activity stream of interconnected colleagues. At any point, a worker can see what others are working on, access shared documents and ask questions on shared virtual workspaces or directly to the relevant decision maker or technologist.</p>
<p>Lockheed-Martin built the basic Unity platform in 07 and then ran a beta pilot of it over the course of the year with 40 engineers building, testing and experimenting with the release. After the initial release, it took just six months for a second iteration that addressed both information security and legal issues.</p>
<p>A crucial question that they were asked to account for again and again will be familiar to CIOs: How did they quantify the return on investment (ROI) for the dedication of internal resources and purchase of software? Each time,  the traditional productivity savings of a user finding information was a factor. What really sold them, however, was the <em>soft case</em> of customers interested in their social computing initiative. Unity helped in Lockheed-Martin&#8217;s bidding process, especially proposals that involved knowledge managememt.</p>
<p>As the project rolled out, a crucial component was the in development and distribution of a &#8220;collaboration playbook.&#8221;  New standards for playbook and best practices were laid out in its pages. For instance, as a team member, you should ask questions on a group page, not wander over to ask or send a broadcast email; this helps to capture questions and answers for everyone. Adding to documentation whenever possible was crucial, along with teaching people the power of linking and understanding which communication type made sense for different business cases: blog posts, wikis, email, virtual conferences or in-person meetings. In the end, the Unity team created the playbook as much for themselves as they worked as for the company as a whole, &#8220;<a href="http://whatis.techtarget.com/definition/0,289893,sid9_gci1281239,00.html">eating their own dogfood</a>.&#8221; They used a <a href="http://searchcio.techtarget.com/sDefinition/0,290660,sid182_gci1288934,00.html">project management office</a> (PMO) blog to keep colleagues up to date about what the dev team was doing.</p>
<p>One of their other key discoveries was that pervasive enterprise search is key to keeping documents both relevant and accessible.</p>
<p>What&#8217;s next for the team? Adding filters to content that depend upon the clearance of those accessing it. In highly classified work, user-assignable taxonomies are crucial for opening up content for collaboration while maintaining information security. Also in the works are adding recommended content, similar to the Digg-model of social news, employee profiles, export control filters and network-based search.</p>
<p>If you&#8217;re looking for a great case study for enterprise 2.0 adoption, look up Unity.</p>
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		<title>What is Microsoft&#8217;s vision for social computing? Sharepoint&#8217;s Community Lead offers some perspective.</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/what-is-microsofts-vision-for-social-computing-sharepoints-community-lead-offers-some-perspective/</link>
		<comments>http://itknowledgeexchange.techtarget.com/whatis/what-is-microsofts-vision-for-social-computing-sharepoints-community-lead-offers-some-perspective/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 02:40:28 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
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		<description><![CDATA[Lawrence Liu is a Senior Technical Product Manager and the Community Lead for SharePoint Products and Technologies at Microsoft. In the short video below, he talks with WhatIs.com&#8217;s Alex Howard on the demo floor at the Enterprise 2.0 Conference in Boston about the evolution of social software, the development of Sharepoint and the extension of [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://sharepoint.microsoft.com/blogs/lliu/default.aspx">Lawrence Liu</a> is a Senior Technical Product Manager and the Community Lead for SharePoint Products and Technologies at Microsoft. In the short video below, he talks with WhatIs.com&#8217;s Alex Howard on the demo floor at the Enterprise 2.0 Conference in Boston about the evolution of social software, the development of Sharepoint and the extension of the collaborative software&#8217;s capabilities and integration with Office products. Liu also discusses interoperability, support for ODF and PDF within Sharepoint and possibilities for Sharepoint online as part of Microsoft&#8217;s long term cloud computing strategy.</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/vDzf1MIRLX4" width="425" height="350" wmode="transparent" /]</code></p>
<p>Lawrence was kind enough to take a few minutes to talk thoughtfully about what his team is doing. Many thanks!</p>
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		<title>What is Social Sites 2.0? Newsgator enhances Sharepoint&#8217;s social computing utility for the enterprise.</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/what-is-social-sites-20-newsgator-enhances-sharepoints-social-computing-utility-for-the-enterprise/</link>
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		<pubDate>Thu, 12 Jun 2008 23:08:09 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
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		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2008/06/12/what-is-social-sites-20-newsgator-enhances-sharepoints-social-computing-utility-for-the-enterprise/</guid>
		<description><![CDATA[Newsgator&#8217;s Social Sites 2.0 integrates with Sharepoint to create a Facebook-like environment on an enterprise&#8217;s intranet. The video embedded below features Brian Kellner, NewsGator&#8217;s Vice President of Products, demonstrating the interface that the software adds to existing Sharepoint functionality. [kml_flashembed movie="http://www.youtube.com/v/HGz8Csoh9cI" width="425" height="350" wmode="transparent" /] Newsgator&#8217;s software was part of presentation by Lockheed-Martin on the [...]]]></description>
				<content:encoded><![CDATA[<p><span>Newsgator&#8217;s Social Sites 2.0 integrates with Sharepoint to create a Facebook-like environment on an enterprise&#8217;s intranet. The video embedded below features Brian Kellner, NewsGator&#8217;s Vice President of Products, demonstrating the interface that the software adds to existing Sharepoint functionality.</span></p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/HGz8Csoh9cI" width="425" height="350" wmode="transparent" /]</code></p>
<p>Newsgator&#8217;s software was part of presentation by Lockheed-Martin on the results of its own 18-month project. &#8220;Project Unity&#8221; combined Google&#8217;s Enterprise Search Appliance (ESA), Newsgator&#8217;s Enterprise Server and Windows Sharepoint Services (WSS). Newsgator powers their feed management and reading experience. I&#8217;ll be writing about Unity in a future post.</p>
<p>You can hear more about Social Sites 2.0 from Brian in this <a href="http://blogs.newsgator.com/newsgatorpodcasts/2008/03/brian-kellner-.html">Social Sites 2.0 podcast</a>. (<a href="http://blogs.newsgator.com/newsgatorpodcasts/files/kellnersocial_sites_2.0.mp3">MP3</a>)</p>
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