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May 29, 2013  5:21 PM

Xerox gets it: The power of good content marketing

Posted by: Ivy Wigmore
advertising, content marketing, marketing, Xerox

Ivy I've been writing a fair amount about content marketing and related concepts, like

July 5, 2010  2:35 PM

Chris Brogan explains sneaky secret to getting more Twitter followers

Posted by: Ivy Wigmore
marketing, microblogging, social media, social networking, Twitter

Last year Chris Brogan posted about the arcane science behind increasing the number of your Twitter followers. Brogan has approximately a gazillion followers, so when he retweeted that link today, I...

September 14, 2009  4:24 PM

Twitter and tweeting for business

Posted by: Ivy Wigmore
branding, marketing, microblogging, public relations, publishing, social media, social networking, Twitter

Like a lot of people, I thought for a long time that Twitter was just a time-suck. It's not -- not just a time-suck, that is, although it certainly can be that if not managed with a steely eye and an iron hand. Then I started a Twitter account,


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