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Apr 16 2007   11:25AM GMT

Mapvertising: Advertising focused on online mapping service users



Posted by: Alexander Howard
advertising, mapping, trend

Simply put, mapvertising is the use of roof space for advertising to users of online mapping services like Google Maps, Mapquest, Google Earth and the many mashups that tie into those databases. David Rowan discussed the concept in this article in the Times Online, specifically the example of Target painting large (you guessed it) targets on their store roofs.

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Apr 12 2007   1:12PM GMT

EarthCode: How to create mashups with Ruby on Rails and Google Maps



Posted by: Alexander Howard
AJAX, blog, mashup, Ruby on Rails, Rails, Google Maps, GeoRSS, tutorial, mapping, howto

EarthCode is the blog of Ajax and Rails coder Andre Lewis. He uses it as a venue for technical projects and interests like this mashup that locates and rates free WiFi locations using a combination of Google Maps, user input and ratings or this tutorial that shows how to use Rails, Geocoding and Google Maps to create your own mashup.

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