The Skype laughter chain is a viral marketing campaign that involves watching a video of people laughing and recording your response:

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Do you have an infectious laugh? Speaking of things that are infectious/viral, laughter also boosts your immune system — why not give it a shot?

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This video from Skype demonstrates using the service for business: 

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FrugalTech discusses more ways to save money using Skype for business:

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Kid Guru explains how to record calls for podcasting and other purposes:

[kml_flashembed movie="http://www.youtube.com/v/VZBHRDsVX0E" width="425" height="350" wmode="transparent" /]------------------------------------------------------------------------------------------------------------------ Betchaboy demonstrates making a video call with Skype:

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In 2007, the issue was the environment. In 2008, the theme is poverty.

By coordinating the efforts of many bloggers (more than 10,000 different sites, as of this morning), the organizers hope to galvanize improvement in the lots of the world’s poor. As measured by the World Bank, substantial improvements have been made since the 1980s.

Even so, one quarter of the world continues to subsist on less than $1.25/day.

Here’s what you can do to help:

• Participate in the One Laptop Per Child project (OLPC). Just head over to laptopgiving.org.
• Tune in to BlogTalkRadio’s 12-hour Blog Action Day talkathon to discover how dozens of prominent bloggers and technologists will be helping in the effort.
• Support microlending efforts at Kiva.org. Learn more about microcredit, Nobel Prize winner Muhammad Yunus and the Grameen Bank in this Business Week article, “Can Technology Eliminate Poverty?
• Read WebTeacher’s post describing a social business to find out how this form of concerned commerce works.
• Donate to or participate in the development of the technologies described at PracticalAction.org. These include micro-hydro plants, small-scale wind generators, affordable solar lanterns and biogas plants.
• Learn more in online poverty resources listed on BlogActionDay.org.

Spread the word!

• Kate McAlpine, aka DJ AlpineKat, is the rapper. She works as a science writer for CERN.
• Will Barras, a PhD student in the Department of Linguistics and English Language at the University of Edinburgh, is responsible for the thumpin’ beats.
  
• The images used came from particlephysics.ac.uk, space.com, the Institute of Physics, NASA, Symmetry, and Marvel
• The dancers doubled as camera people, with some work by Neil Dixon. Stock footage is CERN’s.
• The original mp3, lyrics, and vocals can be sampled and remixed from McAlpine’s directory on MSU.edu.

Those lyrics are easily several orders of magnitude more complex than the average gangsta rap. Babes, bling and bluster is replaced by the Big Bang, dark matter and bosons. I posted them below for your enjoyment:

The Large Hadron Rap

Twenty-seven kilometers of tunnel under ground
Designed with mind to send protons around
A circle that crosses through Switzerland and France
Sixty nations contribute to scientific advance
Two beams of protons swing round, through the ring they ride
‘Til in the hearts of the detectors, they’re made to collide
And all that energy packed in such a tiny bit of room
Becomes mass, particles created from the vacuum
And then…

LHCb sees where the antimatter’s gone
ALICE looks at collisions of lead ions
CMS and ATLAS are two of a kind
They’re looking for whatever new particles they can find.
The LHC accelerates the protons and the lead
And the things that it discovers will rock you in the head.

We see asteroids and planets, stars galore
We know a black hole resides at each galaxy’s core
But even all that matter cannot explain
What holds all these stars together – something else remains
This dark matter interacts only through gravity
And how do you catch a particle there’s no way to see
Take it back to the conservation of energy
And the particles appear, clear as can be

You see particles flying, in jets they spray
But you notice there ain’t nothin’, goin’ the other way
You say, “My law has just been violated – it don’t make sense!
There’s gotta be another particle to make this balance.”
And it might be dark matter, and for first
Time we catch a glimpse of what must fill most of the known ‘Verse.
Because…

LHCb sees where the antimatter’s gone
ALICE looks at collisions of lead ions
CMS and ATLAS are two of a kind
They’re looking for whatever new particles they can find.

Antimatter is sort of like matter’s evil twin
Because except for charge and handedness of spin
They’re the same for a particle and its anti-self
But you can’t store an antiparticle on any shelf
Cuz when it meets its normal twin, they both annihilate
Matter turns to energy and then it dissipates

When matter is created from energy
Which is exactly what they’ll do in the LHC
You get matter and antimatter in equal parts
And they try to take that back to when the universe starts
The Big Bang – back when the matter all exploded
But the amount of antimatter was somehow eroded
Because when we look around we see that matter abounds
But antimatter’s nowhere to be found.
That’s why…

LHCb sees where the antimatter’s gone
ALICE looks at collisions of lead ions
CMS and ATLAS are two of a kind
They’re looking for whatever new particles they can find.
The LHC accelerates the protons and the lead
And the things that it discovers will rock you in the head.

The Higgs Boson – that’s the one that everybody talks about.
And it’s the one sure thing that this machine will sort out
If the Higgs exists, they ought to see it right away
And if it doesn’t, then the scientists will finally say
“There is no Higgs! We need new physics to account for why
Things have mass. Something in our Standard Model went awry.”

But the Higgs – I still haven’t said just what it does
They suppose that particles have mass because
There is this Higgs field that extends through all space
And some particles slow down while other particles race
Straight through like the photon – it has no mass
But something heavy like the top quark, it’s draggin’ its ***
And the Higgs is a boson that carries a force
And makes particles take orders from the field that is its source.
They’ll detect it….

LHCb sees where the antimatter’s gone
ALICE looks at collisions of lead ions
CMS and ATLAS are two of a kind
They’re looking for whatever new particles they can find.

Now some of you may think that gravity is strong
Cuz when you fall off your bicycle it don’t take long
Until you hit the earth, and you say, “Dang, that hurt!”
But if you think that force is powerful, you’re wrong.
You see, gravity – it’s weaker than Weak
And the reason why is something many scientists seek
They think about dimensions – we just live in three
But maybe there are some others that are too small to see
It’s into these dimensions that gravity extends
Which makes it seem weaker, here on our end.
And these dimensions are “rolled up” – curled so tight
That they don’t affect you in your day to day life
But if you were as tiny as a graviton
You could enter these dimensions and go wandering on
And they’d find you…

When LHCb sees where the antimatter’s gone
ALICE looks at collisions of lead ions
CMS and ATLAS are two of a kind
They’re looking for whatever new particles they can find.
The LHC accelerates the protons and the lead
And the things that it discovers will rock you in the head.

Here’s Lesson 1:

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And here’s Lesson 2:

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Thanks, Peter, and enjoy!

The 2008 Summer Games on Google, available in 66 countries and 31 languages, features event schedules and updates on results. You can even track medal counts with an iGoogle gadget. The Summer Games Google Maps is a nifty mashup that allows you to “view medal and event information based on your favorite regions and sports.”

There’s even  a 3D video of the different venues you can tour, embedded below:

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The Google Mobile Team also has a post up that explains how to follow the Olympics on your phone.

Just head over to http://www.google.com/m/summergames and enjoy.

Thanks, Google!

CBS took a similar approach to “March Madness” this spring, streaming all 64 games of the NCAA mens’ basketball tournament.  Network administrators have similar challenges now in deciding where and whether to block users from accessing NBC.com, capping bandwidth use or engaging in a little proactive traffic shaping.

Personally, I like the suggestion made in Shamus’s story by Eileen Haggerty, director of product marketing with NetScout:

“An IT organization could set up a PC with a large-screen monitor in the office cafeteria that would run streaming video of the games. Instead of having 15 people sitting at their desks sucking up bandwidth individually, a savvy network administrator could bring all those people together to watch the Olympics during their break.”

Let’s assume for a moment, however, that you aren’t a bandwidth-conscious CTO and would like to be able to keep current on the standings in your favorite events or athletes. (Or that you believe setting up a few televisions is a handy low-tech hack.)

Thanks to Gina’s post on Lifehacker,Watch the Olympics Online, I found Wired’s excellent How-To Wiki for Watching the Olympics Online. (As you might expect, this link has been climbing the charts on the most popular page at delicious).

As the wiki notes, you can catch up to four different livestreams and more than 3,000 hours of on-demand at NBCOlympics.com.

World-wide, there also many other websites streaming Games footage:  CCTVOlympics.com in mainland China, BBC Sports in the U.K., Yahoo7 in Australia or CBC Olympics in Canada.

There’s a catch, however, to the livestreaming, on-demand video goodness: In most cases, users in the United States will be blocked from viewing the footage on any site but NBC.

If you’re savvy enough to follow the advice at Metafilter by setting up a proxy server or using Anonymizer, you should be able to get around location restrictions.

It’s a cinch that the millions of broadcast viewers will be recording and uploading events to YouTube on their own, of course.  NBC has tried to get out in front of the inevitable wave by partnering with Google, with plans to provide 3 hours of highlights and wrap-ups to a dedicated channel onYouTube.

As the authors of the Wired wiki note (nice work, applian, apardoe, mosesofmason and snackfight!), BitTorrent is also an option for watching events after the fact, though P2P files sharing on your corporate network may land you in more hot water than simply streaming the video, given the various serious security risks involved.

What the wiki doesn’t note is what is lying under the hood over at NBCOlympics.com. NBC has partnered with MSN to stream the Olympics using Silverlight, in what will be far and away the biggest test for Microsoft’s alternative to Flash to date.

Anyone that wants to watch the Olympics will have to download and install the Silverlight plug-in, a process that certain to test out exactly how ready for “prime time” the technology is for streaming rich media online. Of special note is the fact that Silverlight encrypts a videostream, which will make recording the events considerably harder (if not impossible).

As a result, tech pundits, geeks and network executives will no doubt be watching the race to crack the streams and distribute unauthorized video nearly as closely as the games themselves.

Enjoy the Olympics!

Enter bit.ly. Bit.ly was created by Betaworks, the NY-based software concern that created Summize. Summize was recently acquired by Twitter, if you’re not following the rapidly evolving Web.20 startup space.

Dave Winer used a post announcing the launch of bit.ly on scripting.net to explain why bit.ly fills a number of other needs:

“They asked what it would take for me to use bit.ly, I said: data. I need to know how many clicks each pointer got and where the clicks came from. They gave me that, and thumbnails, permanent caching of the pages I’m pointing to (goodbye linkrot) and a lot of smart stuff going on behind the scenes that we’re not ready to talk about yet. (Though we told Marshall and he explained.) Here’s the info page for this post.

And, most important, an XML/JSON interface, so I can process all that data with my own programs. Here’s the XML readout for the shortened link to this post.”You can use your own keywords to the URL, organizing your links like tags.

Winer also notes that he’s a minority investor in the service, so while you can take his words with a grain of salt, try the service out and weigh its merits for yourself.

 I will say,  however, that bit.ly is easily the best URL shortener I’ve used to date.  It accomplishes its core mission quickly and easily, converting long URLs to short ones on the bit.ly homepage or using a bookmarklet you can drag to your Web browser’s toolbar. (It’s even kinda cute; note the blowfish mascots on the right.)

If you’re a Web developer or simply a data geek, the ability to pull all of the data about a given shortened URL through a XML or JSON interface will be quite helpful for analyzing your traffic and audience behavior.

Here’s a quick rundown of some of bit.ly’s other nifty features:

• display your 15 most recent shortened URLs below the entry field
• tracking of both clicks on shortened URLS and referring pages
• an API for creating shortened URLs from web applications, which is quite useful is you’re a Web developer
• automatic creation of thumbnail images that can be displayed on a webpage next to shortened URL

If my excitement about bit.ly doesn’t move you, Marshall Kirkpatrick has posted a glowing review of bit.ly at ReadWriteWeb that thoroughly explains why bit.ly is worth a try, along with an endorsement of bit.ly’s advanced URL tracking capabilities by Lifehacker.

If you like bit.ly, please recommend it to others. The larger the bit.ly community grows, the more effective and useful this nascent index of the Semantic Web will become. That’s because bit.ly is analyzing all of the pages that its users create shortcuts to using the Open Calais semantic analysis API from Reuters. All the data gathered is available in public RSS feeds. bit.ly is also using the MetaCarta GeoParsing API to draw geolocation data out of the database of submitted links.

Isn’t it just it a presence messaging on steroids? What about a free global SMS addressbook? Or a hyperlink-enabled persistent chatroom? To be fair, I don’t hear that last often, but summing up what Twitter is and what it does is challenging — especially in 140 characters or less. Twitter’s own “social messaging utility where people can communicate in real-time” comes close. Twitter’s creators know better than most what they’ve created and how it works.

Other takes on Twitter range far and wide:

• Caroline Middlebrook described Twitter as “an incredibly powerful marketing & community building tool.”
• In a long post that describes how he discovered Twitter and how SocialText is using it, Ross Mayfield called Twitter “mobile social software that lets you broadcast and receive short messages with your social network” aka, “Continuous partial presence.”
• Wendy Boswell writes that Twitter is a “mini-blogging platform that you can use to send messages of 140 characters or less to family, friends, or just the general Web community.”
• Dave Winer explains Twitter as a network of users on a microblogging platform with its own open-identity system and ecosystem.
• Ed Kohler posted that Twitter is “a social networking site based around text messaging.”

WhatIsTwitter.com is addressing the question by hosting a contest that asks you to explain Twitter in 140 seconds. (It runs through 6/23/08, if you’d like to enter.)

When I tweeted the question to the Twitter community, Robbert replied that Twitter was “a great way to get in touch and ‘meet’ very interesting people!” and Liz tweeted back that “Twitter is a window into other people’s worlds. Scholars can get insulated so it is nice to hear the ups & downs in other fields.”

In the end, however, I think a shade on Wikipedia’s current definition comes closest: a free distributed social networking and microblogging service that may be updated from the Web, IM, cellphone or a desktop client.

The question of what, exactly, you can DO with Twitter is something else altogether. The session at Enterprise 2.0 devoted to microblogging addressed exactly that question. The discussion was lively, both in person and on Twitter itself, as we could all see on the screen as Laura Fitton (@pistachio) Twittered about the event.

Even though at least one member in the audience questioned the etiquette of such an embedded distraction, with respect to her engagement with the rest of the panel, the bulk of the conversation between the other Twitterers in the audience and those present was inquisitive, supportive and engaged. You can see the various streams of conversation around the session and the conference in general at Twemes.com by using the hashtags #e20, #en20 and #ent20.

With the notable exception of Loren Feldman from 1938Media, the panelists supported the idea of Twitter or something like it (call it “X enterprise microblogging platform”) being both useful and present within an enterprise in the near future.

So what’s the story? Have I lost you yet? Do many of the terms above need further explanation? A colleague looked at me recently with a quirked eyebrow and asked me if I seriously expected her to ask conference-going IT professionals to “Tag their tweets on Twitter” and all I could do was grin.

Like so many emergent services and ecosystems on the Web, Twitter has evolved its own lingo. I’ve blogged about Twitter for WhatIs.com before, of course, but it’s worth reviewing the basics. Here’s a quick guide to get you started and give you some of your own”Twitter-fu.”

The Basics: For the novice Twitter user

By now, the story of how Twitter came to be has been extensively documented, so I’ll leave it to others to tell the tale. Check out this great video from Common Craft, Twitter in Plain English:

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You can update Twitter from Twitter.com, which is how the majority of users access the service, from instant messenger or by texting to “40404″ with a cellphone registered with the service. If you do use a cellphone, remember that there may be associated charges for text messages of .10 or .15 per message. Early adopters of the Twitter and the iPhone discovered to their chagrin that thousands of texts got quite expensive. If you’re planning on using your cellphone to tweet, seriously consider investing in an unlimited text messaging plan.

No matter what, you’ll need to register first. Choose the username that fits you, your brand, your company, service, product or simply your whim. Try to make it as short as possible; you want to reserve as much space as possible for others to use in replies, since they’ll need to include your username in a reply.

Here’s where one of the conventions that Twitter has introduced into the Web comes into play. Instead of remembering both a username and a domain name (johndoe@yahoo.com), all you have to do is remember a username (@johndoe). Just type in go to twitter.com, add the user name to the url and click “follow.”

If you want to publicly reply to a tweet from another user, just include @johndoe in your message and he or she will automatically see it. Just click “replies” on your Twitter page to see how has responded to you. You can also direct message another user by typing “d johndoe” — but only if they are following you. This is quite useful for conversation you don’t want the entire Web to be involved in.

There are other etiquette concerns, paralleling netiquette on the rest of the Web; read Chris Brogan’s post Considering Social Media Etiquette and Grammer Girl’s Twitter Style Guide to get a flavor of the conventions at play.

Ready to go? Start at the Twitter homepage, which includes a useful Twitter FAQ TwitterFeed. Each time you post to Twitter, it’s called a “tweet.” Each tweet has its own URL, just like a “normal” blog post has a permalink. Twitter’s 140 character limit means that brevity is crucial, so using URL shorteners like TinyURL.com is a must. You can make your first update just like a blog post on Blogger or WordPress. “Hello World” would work, if you’re stuck for inspiration.

Twitter isn’t much fun, however, if you’re just twittering into the ether. To get the most from the service, you’ll need to find some friends or find interesting feeds to follow, like @MarsPhoenix or @BarackObama. MC Hammer is out there too, by the way. You can always just search for people you know on Twitter or go to a user’s profile page if you already know someone you want to “follow.” Once you get rolling, you can use a service like WhoShouldIFollow.com to find more friends.

Following means that you’ll get all of that person’s updates, so choose carefully. If you choose to follow top Twitterers, expect to see a lot of messages. This is a great way to discover interesting new people, however, so even if you don’t follow @Scobleizer, @LeoLaporte , @JasonCalacanis, @KevinRose or other A-list bloggers or “cewebrities,” make sure to check their profiles to see who they’ve discovered. You can always unsubscribe if someone posts content or links you don’t want to see in your feed.

The other symbol you’ll see often is the hashtag, which is the Twitter version of a social bookmark. Think of them as a way to add your tweets to niche conversations, specific events or around products or services. Learn more at hashtags.org. I mentioned them earlier when I listed the various hashtags for the Enterprise 2.0 Conference. By adding a # sign and then a series of numbers and letters afterwards (try #beatLA, for Celtics-lovers) your tweets will be aggregated into the great conversation.

Twitter has opened its application programming interface (API) to the development community , which has responded by creating many desktop clients that you can use to update the service, manage your messages and friends.

To use my favorite client, Twirl, you’ll need to download Adobe AIR and install Twirl as a desktop client. Twirl includes a URL shortener and many other features that, in my humble opinion, richly enhance your Twitter experience. Twirl can also be configured to post automatically to Pownce and Jaiku, two other popular microblogging services. If you use a Mac, Twitterific might be a good fit, too.

Rafe Needleman has posted a terrific “Newbie’s Guide to Twitter” over at Webware.com, which I highly recommend if you’re still having trouble getting started.

Getting into the conversation: For the intermediate Twitter user

Now that you’ve gotten your feet wet, here are some more services to expand your horizons.

You can monitor whatever keyword you choose, like your name or your company’s brandname, at Tweetscan. Even if you don’t choose to use Twitter actively, this is an important component of brand and reputation management.

You can see threaded conversations with Quotably. This is a useful tool if you want to see an entire back and forth between users in one place.

Similarly, Summize helps you track Twitter conversations in real-time.

Use Mobile Twitter if you have a BlackBerry, Treo or other smartphone with a browser or try out Hahlo.com if you have an iPhone.

There’s a dedicated BlackBerry client called TwitterBerry too, which is worth looking into if you’re a “CrackBerry Addict.”

Quakk, Tiny Twitter, TwitToday and Twobile all work as clients for Windows Mobile 5.

Facebook has a Twitter application that embeds your tweets in your profile and allows you to tweet from within the social networking environment.

You can display your latest tweets automatically on your blog with an embedded widget, like this Twitter widget for WordPress or the Twitter Widget for Blogger.

Or, if you want to hook up your blog’s feed to Twitter, Twitterfeed will be helpful.

Watch Twittervision to see a mashup of a global Google Map and location-specific tweets.

Use TwitPic to share photos on Twitter.

For the Advanced Twitter User

If you’ve gotten this far and have been nodding your head all the time, waiting for something new, congratulations: Your Twitter-Fu is strong. The Twitter Fan Wiki should be your resource of choice, where new applications, services and software is aggregated and vetted by a strong user community. If you’re an alpha geek, make sure to check out the scripts page, which is chock full of geeky goodness.

I’m far from the first to try to explain what Twitter is an how it works, of course. Make sure to check out Tweeternet.com for an excellent explanation and outstanding list of Twitter tools.

If you’ve mastered the basic and intermediate tools and technologies, consider the following ways that Twitter has been put to good use:

• As a social justice tool, where people in critical situations can get the news out quickly
• As a crisis response and management tool (check out @RedCross)
• As a presence tool for emergency workers or individuals in a natural disaster zone

If you have questions, thoughts, additional resources, uses or any other response to this post, please use the comments. And, of course, Twitter about it. Do you think Twitter — or a client like it — is right for your business or enterprise? Let us know!