exploration

Aug 19 2008   12:42AM GMT

Bizzwords: Business lingo describes the state and style of the information age

Posted by: Alexander Howard
Google, Web 2.0, Technology, fun, Internet, commentary, cool, culture, college, crowdsourcing, futurism, exploration, WhatIs.com, creativity, Silicon Valley, wiki, conversation, widgets, social networking, blogging, humor, history, communications, buzzword, word meanings, languages, geek

Isn’t it amazing how the business lingo of the times reflects the technologies, anxieties and energies of a period? My local NPR station, WBUR, featured a terrific episode of On Point this past June, hosted by one Tom Ashbrook, that was all precisely this topic, discussing and poking gentle fun at business lingo. You can listen to it on Odeo or head over to the New Business Lingo at OnPointRadio.org.

[Image Credit: Despotes]

There are some wonderful “bizzwords” in the show, along with some historical perspective. As the show description notes:

Every walk of life has its lingo. Its buzzwords and catchphrases. American business has its own colorful menagerie of slang, and always has — from bulls and bears, to bootstraps, and 800-pound gorillas, and fish in a barrel.

But buzzwords and catchphrases change. They turn over and make way for newcomers.

And when they do, in American business, they may tell us something about where we and our economy are headed.

If you lived through the business world of the 80s, you no doubt encountered a consultant or executive who talked about “re-engineering business processes” or finding “synergies” between different products.

Cube farmers could be depended upon to be seen “prairie dogging” when something happened around the office. Networking at cocktail parties was hot.  Blamestormers might be Dilberted. Seagull managers might fly in to observe their microserfs, make a lot of noise, poop over everything and then leave.

If you worked in technology, you probably had a PC. As a hacker, you might have laughed about clueless users needed treeware. Everyone worried about career-limiting moves (CLMs) that might result from a bad click or command, propagating in an ohnosecond.

And of course, like, ya know, everything was, like, totally rad, dude.

In the 90s, couch potatoes turned to mouse potatoes as office workers all jumped on the Information Superhighway. Wired happily documented it all in its Jargon Watch column. By the end of the decade, i-everything and e-anything created one of the great tech bubbles.

Everyone wanted to go IPO. A few years later so one of the great crashes. Dotcommers became dotgoners and dotbombers. The 80/20 rule defined actionable moments after careful cost-benefit analyses. If something could be outsourced, it was. Viral marketing zipped off into email distribution lists, moving through word of mouse.

In the late ’00s (naughts), the Web 2.0 bubble has replaced the Internet bubble, as social networkers expand their social graphs, exposed to infotisements and advertorials as they blog, edit wikis and surf the blogosphere with RSS readers on iPhones. Online marketers are accountable for the ROI of every campaign. We’ve crowdsourced many actions and processes, whereever feasible, bending to the wisdom of the crowd and selling to the long tail.

Google is both a verb and a noun, along with nearly every conceivable form in between. Despite the company’s best efforts, google has even escaped proper noun status in many communities. The President calls it “the Google.”  The senior senator from Arizona talks about “a google.” The junior senator  from Illinois (and his search committee) Googled potential vice-presidential candidates. As billions of revenue from search adverstising each quarter streaming in to the Internet giant, it’s clear we’re a culture of Googlers googling each other, egosurfing away.

We’re also frazzing, dangerously close to overload by switching from email to cell phone to IM to text messages to meetings to Twitter and the Web.

Steeped in media from satellite and cable news networks, DVRs, DVD-players, on-demand programming and Web video, there’s even a danger of what sociologist Emile Durkheim might have identified as a kind of digital anomie, colorfully described as “Dorito Syndrome” — a persistent feeling of dissatisfaction and emptiness, regardless of consumption.

No matter how much screensucking you do, there’s always more. Lisa Belkin wrote about a number of these in the New York Times in 2006 in Overly Wired.

Widgets are everywhere now, of course, and may be anything from a small gadget to an embeddable module in an iGoogle page to a downloadable desktop application or even (gasp) an esoteric mechanical device. (Guinness drinkers have their own version, of course.)

The green computing wave spurred by skyrocketing energy costs from power-hungry data centers has spawned many biologically-themed terms.

Greenwashing, astroturfing and blacksurfing have all entered the lexicon. Every product seems to live in its own ecosystem.

Freemium business models now may promote coopetition between fierce competitors, perhaps using telepresence rooms that are far too expensive for standard percussive maintenance.

Under such conditions, “matadors” (people skilled at dodging assignments or responsibility) have little chance of scraping by, as the presence technologies, pervasive computing and “status message culture” adopted by the millenials puts “slacking” firmly into the lexicon of decades-past.

And, of course, we’re all increasingly computing in the cloud now.

As we near the end of this decade, the buzzwords of the ’10s have yet to be coined and collectively sampled, savored and entered into the lexicons maintained by Merriam-Webster, the Oxford Englsh Dictionary and, of course, the best online IT encyclopedia online. (Shameless plug).

Some will end up as sniglets, humorous oddities of cultures past. Other words will always remind the culture at large of a certain time and place.

Here’s hoping we can improve on vlog, blook and webinar.

If you have an idea of what lingo might define the next decade of business, let me know at ahoward@techtarget.com or leave a comment.

Jun 15 2008   11:27AM GMT

What is Twitter? Is this distributed microblogging platform ready for the enterprise?

Posted by: Alexander Howard
messaging, Networking, wireless, small business, business, Mobile, applications, news, Web 2.0, enterprise, software, IT marketing, media, Technology, Web services, fun, video, new media, Internet, innovation, useful, aggregator, cool, culture, free, interesting, exploration, reviews, Silicon Valley, resource, collaboration, forum, wiki, conversation, community, social, interactive media, Web analytics, widgets, tool, tutorial, howto, trend, social networking, blogging, service, buzz, communications, Web applications, buzzword, word meanings, geek, conference, enterprise 2.0

Given that I’ve become an avid user of Twitter, I’m frequently asked what, exactly, Twitter is and what in the world it’s useful for.

Isn’t it just it a presence messaging on steroids? What about a free global SMS addressbook? Or a hyperlink-enabled persistent chatroom? To be fair, I don’t hear that last often, but summing up what Twitter is and what it does is challenging — especially in 140 characters or less. Twitter’s own “social messaging utility where people can communicate in real-time” comes close. Twitter’s creators know better than most what they’ve created and how it works.

Other takes on Twitter range far and wide:

• Caroline Middlebrook described Twitter as “an incredibly powerful marketing & community building tool.”
• In a long post that describes how he discovered Twitter and how SocialText is using it, Ross Mayfield called Twitter “mobile social software that lets you broadcast and receive short messages with your social network” aka, “Continuous partial presence.”
• Wendy Boswell writes that Twitter is a “mini-blogging platform that you can use to send messages of 140 characters or less to family, friends, or just the general Web community.”
• Dave Winer explains Twitter as a network of users on a microblogging platform with its own open-identity system and ecosystem.
• Ed Kohler posted that Twitter is “a social networking site based around text messaging.”

WhatIsTwitter.com is addressing the question by hosting a contest that asks you to explain Twitter in 140 seconds. (It runs through 6/23/08, if you’d like to enter.)

When I tweeted the question to the Twitter community, Robbert replied that Twitter was “a great way to get in touch and ‘meet’ very interesting people!” and Liz tweeted back that “Twitter is a window into other people’s worlds. Scholars can get insulated so it is nice to hear the ups & downs in other fields.”

In the end, however, I think a shade on Wikipedia’s current definition comes closest: a free distributed social networking and microblogging service that may be updated from the Web, IM, cellphone or a desktop client.

The question of what, exactly, you can DO with Twitter is something else altogether. The session at Enterprise 2.0 devoted to microblogging addressed exactly that question. The discussion was lively, both in person and on Twitter itself, as we could all see on the screen as Laura Fitton (@pistachio) Twittered about the event.

Even though at least one member in the audience questioned the etiquette of such an embedded distraction, with respect to her engagement with the rest of the panel, the bulk of the conversation between the other Twitterers in the audience and those present was inquisitive, supportive and engaged. You can see the various streams of conversation around the session and the conference in general at Twemes.com by using the hashtags #e20, #en20 and #ent20.

With the notable exception of Loren Feldman from 1938Media, the panelists supported the idea of Twitter or something like it (call it “X enterprise microblogging platform”) being both useful and present within an enterprise in the near future.

So what’s the story? Have I lost you yet? Do many of the terms above need further explanation? A colleague looked at me recently with a quirked eyebrow and asked me if I seriously expected her to ask conference-going IT professionals to “Tag their tweets on Twitter” and all I could do was grin.

Like so many emergent services and ecosystems on the Web, Twitter has evolved its own lingo. I’ve blogged about Twitter for WhatIs.com before, of course, but it’s worth reviewing the basics. Here’s a quick guide to get you started and give you some of your own”Twitter-fu.”

The Basics: For the novice Twitter user

By now, the story of how Twitter came to be has been extensively documented, so I’ll leave it to others to tell the tale. Check out this great video from Common Craft, Twitter in Plain English:



You can update Twitter from Twitter.com, which is how the majority of users access the service, from instant messenger or by texting to “40404″ with a cellphone registered with the service. If you do use a cellphone, remember that there may be associated charges for text messages of .10 or .15 per message. Early adopters of the Twitter and the iPhone discovered to their chagrin that thousands of texts got quite expensive. If you’re planning on using your cellphone to tweet, seriously consider investing in an unlimited text messaging plan.

No matter what, you’ll need to register first. Choose the username that fits you, your brand, your company, service, product or simply your whim. Try to make it as short as possible; you want to reserve as much space as possible for others to use in replies, since they’ll need to include your username in a reply.

Here’s where one of the conventions that Twitter has introduced into the Web comes into play. Instead of remembering both a username and a domain name ( johndoe at yahoo.com), all you have to do is remember a username (@johndoe). Just type in go to twitter.com, add the user name to the url and click “follow.”

If you want to publicly reply to a tweet from another user, just include @johndoe in your message and he or she will automatically see it. Just click “replies” on your Twitter page to see how has responded to you. You can also direct message another user by typing “d johndoe” — but only if they are following you. This is quite useful for conversation you don’t want the entire Web to be involved in.

There are other etiquette concerns, paralleling netiquette on the rest of the Web; read Chris Brogan’s post Considering Social Media Etiquette and Grammer Girl’s Twitter Style Guide to get a flavor of the conventions at play.

Ready to go? Start at the Twitter homepage, which includes a useful Twitter FAQ TwitterFeed. Each time you post to Twitter, it’s called a “tweet.” Each tweet has its own URL, just like a “normal” blog post has a permalink. Twitter’s 140 character limit means that brevity is crucial, so using URL shorteners like TinyURL.com is a must. You can make your first update just like a blog post on Blogger or Wordpress. “Hello World” would work, if you’re stuck for inspiration.

Twitter isn’t much fun, however, if you’re just twittering into the ether. To get the most from the service, you’ll need to find some friends or find interesting feeds to follow, like @MarsPhoenix or @BarackObama. MC Hammer is out there too, by the way. You can always just search for people you know on Twitter or go to a user’s profile page if you already know someone you want to “follow.” Once you get rolling, you can use a service like WhoShouldIFollow.com to find more friends.

Following means that you’ll get all of that person’s updates, so choose carefully. If you choose to follow top Twitterers, expect to see a lot of messages. This is a great way to discover interesting new people, however, so even if you don’t follow @Scobleizer, @LeoLaporte , @JasonCalacanis, @KevinRose or other A-list bloggers or “cewebrities,” make sure to check their profiles to see who they’ve discovered. You can always unsubscribe if someone posts content or links you don’t want to see in your feed.

The other symbol you’ll see often is the hashtag, which is the Twitter version of a social bookmark. Think of them as a way to add your tweets to niche conversations, specific events or around products or services. Learn more at hashtags.org. I mentioned them earlier when I listed the various hashtags for the Enterprise 2.0 Conference. By adding a # sign and then a series of numbers and letters afterwards (try #beatLA, for Celtics-lovers) your tweets will be aggregated into the great conversation.

Twitter has opened its application programming interface (API) to the development community , which has responded by creating many desktop clients that you can use to update the service, manage your messages and friends.

To use my favorite client, Twirl, you’ll need to download Adobe AIR and install Twirl as a desktop client. Twirl includes a URL shortener and many other features that, in my humble opinion, richly enhance your Twitter experience. Twirl can also be configured to post automatically to Pownce and Jaiku, two other popular microblogging services. If you use a Mac, Twitterific might be a good fit, too.

Rafe Needleman has posted a terrific “Newbie’s Guide to Twitter” over at Webware.com, which I highly recommend if you’re still having trouble getting started.

Getting into the conversation: For the intermediate Twitter user

Now that you’ve gotten your feet wet, here are some more services to expand your horizons.

You can monitor whatever keyword you choose, like your name or your company’s brandname, at Tweetscan. Even if you don’t choose to use Twitter actively, this is an important component of brand and reputation management.

You can see threaded conversations with Quotably. This is a useful tool if you want to see an entire back and forth between users in one place.

Similarly, Summize helps you track Twitter conversations in real-time.

Use Mobile Twitter if you have a BlackBerry, Treo or other smartphone with a browser or try out Hahlo.com if you have an iPhone.

There’s a dedicated BlackBerry client called TwitterBerry too, which is worth looking into if you’re a “CrackBerry Addict.”

Quakk, Tiny Twitter, TwitToday and Twobile all work as clients for Windows Mobile 5.

Facebook has a Twitter application that embeds your tweets in your profile and allows you to tweet from within the social networking environment.

You can display your latest tweets automatically on your blog with an embedded widget, like this Twitter widget for Wordpress or the Twitter Widget for Blogger.

Or, if you want to hook up your blog’s feed to Twitter, Twitterfeed will be helpful.

Watch Twittervision to see a mashup of a global Google Map and location-specific tweets.

Use TwitPic to share photos on Twitter.

For the Advanced Twitter User

If you’ve gotten this far and have been nodding your head all the time, waiting for something new, congratulations: Your Twitter-Fu is strong. The Twitter Fan Wiki should be your resource of choice, where new applications, services and software is aggregated and vetted by a strong user community. If you’re an alpha geek, make sure to check out the scripts page, which is chock full of geeky goodness.

I’m far from the first to try to explain what Twitter is an how it works, of course. Make sure to check out Tweeternet.com for an excellent explanation and outstanding list of Twitter tools.

If you’ve mastered the basic and intermediate tools and technologies, consider the following ways that Twitter has been put to good use:

• As a social justice tool, where people in critical situations can get the news out quickly
• As a crisis response and management tool (check out @RedCross)
• As a presence tool for emergency workers or individuals in a natural disaster zone

If you have questions, thoughts, additional resources, uses or any other response to this post, please use the comments. And, of course, Twitter about it. Do you think Twitter — or a client like it — is right for your business or enterprise? Let us know!

Apr 1 2008   8:09AM GMT

Video: Google co-founders Larry Page and Sergey Brin invite you join Project Virgle, the first permanent human colony on Mars.

Posted by: Alexander Howard
Google, fun, video, YouTube, exploration, event, humor, geek, space

Now is your chance to join Project Virgle, the first permanent human colony on Mars.



Check out the YouTube responses to see who is applying for a spot on the interplanetary mission.

Sep 11 2007   9:36AM GMT

The Singularity: Creating smarter-than-human intelligence through high technology

Posted by: Alexander Howard
Virtualization, innovation, cool, futurism, invention, robotics, exploration, event, collaboration, forum, buzz, science, nanotech, artificial intelligence

This past weekend, many of the world’s foremost thinkers gathered at the Singularity Summit within the Palace of Fine Arts in San Francisco. You might ask what the Singularity is, of course, as the focus of all of this heady cogitation?

It’s the point where a consciousness is comes into being (usually an AI) that is itself smarter than the humans who created it.

According to the Summit’s overview:

Vernor Vinge originally coined the term “Singularity” in observing that, just as our model of physics breaks down when it tries to model the singularity at the center of a black hole, our model of the world breaks down when it tries to model a future that contains entities smarter than human.

The summit’s Web site features videos, podcasts and coverage from all over the Internet of the yearly event, including a great piece from Peter Thiel on Wired.com exploring how to invest in the Singularity.

I can’t help but think of SkyNet, the decidedly nasty entity depicted so dramatically in the Terminator series, but there are more positive outcomes, many of which are amply explained here, where the summit’s organizers explain why the Singularity is worth working towards.  Whether humanity is willing or able to do so is another question entirely. We can only hope!

Speaking from a somewhat philosophical perspective, Joe Foran also had some deep thoughts regarding the concept, articulated in Virtualization and the Singularity on the Server Virtualization blog. If you’re wondering how virtualization and futurism blend together, look no further.

Apr 10 2007   3:53PM GMT

Wired NextFest

Posted by: Alexander Howard
innovation, culture, futurism, invention, green, long tail, robotics, exploration, event

Who knows what’s next? Why, Wired, of course. Among many other innovations, last year’s Wired Magazine NextFest introduced a new international icon for wireless Internet access, otherwise known as WiFi. Chris Anderson talked about the long tail. The future of exploration (see Richard Branson’s plans for Virgin Galactic) and robotics both received considerable attention. One presentation, “Green is the new Black,” described how “New homes, offices, and vehicles strutting down the retail runway incorporate innovative, sustainable materials while maintaining functionality and style.” We look forward to seeing what’s next in action down the road.