 




<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Our Latest Discovery &#187; advertising</title>
	<atom:link href="http://itknowledgeexchange.techtarget.com/whatis/tag/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://itknowledgeexchange.techtarget.com/whatis</link>
	<description>A Whatis.com blog</description>
	<lastBuildDate>Wed, 20 Feb 2013 18:00:15 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
		<item>
		<title>I AM a PC &#8212; and my ads finally capture the breadth of human experience</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/i-am-a-pc-and-my-ads-finally-capture-the-breadth-of-human-experience/</link>
		<comments>http://itknowledgeexchange.techtarget.com/whatis/i-am-a-pc-and-my-ads-finally-capture-the-breadth-of-human-experience/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 13:57:45 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[operating systems]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2008/09/22/i-am-a-pc-and-my-ads-finally-capture-the-breadth-of-human-experience/</guid>
		<description><![CDATA[ After two commercials with Jerry Seinfeld that left many tech pundits scratching their heads, Microsoft has finally found a sweet spot with the next two ads: the massive userbase of the world&#8217;s most common operating system. Do these ads make you want to switch over from a Mac? Or upgrade to Vista? The jury may [...]]]></description>
				<content:encoded><![CDATA[<p> After two commercials with Jerry Seinfeld that left many tech pundits scratching their heads, Microsoft has finally found a sweet spot with the next two ads: the massive userbase of the world&#8217;s most common operating system. Do these ads make you want to switch over from a Mac? Or upgrade to Vista? The jury may remain out on that for a bit, especially given the current macroeconomic conditions in the US, but these ads will likely make you smile. These days, that&#8217;s definitely a win for the folks from Redmond. Make sure to scroll to the end to catch Steve Ballmer making his position on the matter crystal clear. Just turn your volume down a bit first.</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/oWk8ouioXgE" width="425" height="350" wmode="transparent" /]</code></p>
<p>Plenty of chuckles in the comment section on the <a href="http://www.youtube.com/watch?v=oWk8ouioXgE">YouTube page</a> for the ad noting that the agency that made the spot uses only Macs. <a href="http://gizmodo.com/5052790/microsoft-im-a-pc-ads-were-created-using-a-mac">Gizmodo found that ironic</a>, of course.<br />
Good follow up that riffs on the stereotype meme, too:</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/10mbTUQFVUI" width="425" height="350" wmode="transparent" /]</code></p>
<p>Here&#8217;s Ballmer. As Gizmodo <a href="http://gizmodo.com/5052680/steve-ballmer-goes-nuts-again-to-sell-windows">notes </a>with characteristic snark, &#8220;we&#8217;re convinced to run out and buy a few copies of Windows Vista (to distract The Ballmer should he charge us on the open plain).&#8221;</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/lVMy0PFr8no" width="425" height="350" wmode="transparent" /]</code></p>
<!-- wpms-network-global-inserts -->]]></content:encoded>
			<wfw:commentRss>http://itknowledgeexchange.techtarget.com/whatis/i-am-a-pc-and-my-ads-finally-capture-the-breadth-of-human-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chrome: A shiny Web browser from Google may just be the next global platform for running Web applications</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/chrome-a-shiny-web-browser-from-google-may-just-be-the-next-global-platform-for-running-web-applications/</link>
		<comments>http://itknowledgeexchange.techtarget.com/whatis/chrome-a-shiny-web-browser-from-google-may-just-be-the-next-global-platform-for-running-web-applications/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 22:21:12 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[AJAX]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[buzzword]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[demonstration]]></category>
		<category><![CDATA[desktop]]></category>
		<category><![CDATA[downloads]]></category>
		<category><![CDATA[freeware]]></category>
		<category><![CDATA[geotargeting]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Office]]></category>
		<category><![CDATA[operating systems]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[social bookmarking]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social publishing]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[the cloud]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web applications]]></category>
		<category><![CDATA[Web services]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2008/09/02/chrome-a-shiny-web-browser-from-google-may-just-be-the-next-global-platform-for-running-web-applications/</guid>
		<description><![CDATA[Techies and geeks returned from one last weekend of sun, sand and summer to find news of a disruptive change sweeping the online business world. Meet Chrome, Google&#8217;s new Web browser. News of the announcement was leaked yesterday when Philipp Lenssen, an avid blogger of all-things-Google, received the comic book Google put together for the [...]]]></description>
				<content:encoded><![CDATA[<p><img src="http://www.google.com/tools/dlpage/res/chrome/images/chrome-205_noshadow.png" alt="Chrome logo" align="right" height="205" width="205" />Techies and geeks returned from one last weekend of sun, sand and summer to find news of a disruptive change sweeping the online business world. Meet <a href="http://www.google.com/chrome">Chrome</a>, Google&#8217;s new Web browser.</p>
<p>News of the announcement was leaked yesterday when Philipp Lenssen, an avid blogger of all-things-Google, received the comic book Google put together for the release and <a href="http://blogoscoped.com/google-chrome/">posted it</a>, along with his <a href="http://blogoscoped.com/archive/2008-09-01-n47.html">first impressions</a>. My director, ahead of the curve as usual , picked up on it right away and added it to <a href="http://whatis.techtarget.com/article/buzzword-alert-from-whatis-com.html">WhatIs.com&#8217;s Buzzword Alert</a>.</p>
<p>Google has since put up a <a href="http://www.google.com/googlebooks/chrome/index.html" target="_blank">high resolution of the Google Chrome comic book</a>. I highly recommend going over and reading through the comic. Google put considerable time into clearly explaining the challenges faced by the designers of modern Web browsers with respect to memory bloat, rendering engines, Javascript threading errors and much more.</p>
<p>Since Lenssen broke the news,  the tech blogosphere has of course been <a href="http://www.techmeme.com/080902/p76#a080902p76">awash with reviews, opinions and speculation</a> about what, exactly, Chrome will mean. <a href="http://ptech.allthingsd.com/20080902/first-test-of-googles-new-browser/">Walt Mossberg posted a comprehensive review of Chrome in the Wall Street Journal</a>, including speed and feature comparisons with Safari, IE 8 and Firefox. <a href="http://news.cnet.com/8301-17939_109-10030035-2.html">Rafe Needleman liveblogged the press conference introducing Chrome</a> over at Webware. John Furrier colorfully blogged that the <a href="http://furrier.org/2008/09/01/google-chrome-what-does-it-mean-its-official-the-search-wars-just-turned-into-operating-system-war/">search wars just turned into the operating system wars</a>. That&#8217;s true &#8212; except (as he notes) that Chrome goes far beyond search. <a href="http://searchcio-midmarket.techtarget.com/sDefinition/0,290660,sid183_gci1003465,00.html">SEO</a>/<a href="http://en.wikipedia.org/wiki/Search_engine_marketing">SEM </a>hounds and search engine watchers, however, will find <a href="http://searchengineland.com/080902-172031.php">Danny Sullivan&#8217;s thorough evaluation of Chrome&#8217;s search functionality </a> quite useful.</p>
<p>Following below is own my two cents, both with respect to the browser itself and the significance of its introduction. First, however, I&#8217;ll let the video embedded below provide a quick introduction:</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/iRqmfCFU_AI" width="425" height="350" wmode="transparent" /]</code></p>
<p>Obviously, Chrome has a lean, clean interface. This is Google, after all. Menus, dropdowns, extra bars and dialogs are largely stripped away. So what&#8217;s left?</p>
<p>The Web pages themselves. What a concept! I downloaded and installed the browser this afternoon  without a hitch, imported my bookmarks and search history from Firefox and was off to the races. Chrome is quite speedy.</p>
<p>The address bar has been merged with the search field you&#8217;d see on the right in IE or FF. Firefox 3 includes a predictive search in this field already, so this isn&#8217;t ground breaking, but it is a clear recognitiion that search has become the default navigation method for most Web users. Enter your desired search terms and away you go.</p>
<p>Google is calling the new address field the &#8220;Omnibox,&#8221; a nod to its ability to incorporate &#8220;everything&#8221; you might need to explore. The Omnibox&#8217;s utility is another sample of Google&#8217;s secret sauce, in this case combining a record of your search and browsing history with Google&#8217;s own PageRank for given terms. The Omnibox is eerily good. With only a little use, it could predict precisely which page I was looking for after only a few characters were entered.</p>
<p>Chrome also features tabbed browsing, a key improvement introduced by iBrowse in &#8217;99 and then popularized by Opera in 2000. Once Mozilla included it in Firefox, the feature took off and is now a default feature in Internet Explorer and Safari. Chrome expands the tabbed interface in a number of innovative ways, including grouping related tabs and designing each tab so that it acts as an independent browser. Bookmarks, the Omnibox, menubar icons and menus are all inside of the browser, which again frees up more space for displaying rendering Web pages.</p>
<p>The pop-up blocker and phishing or malware alerts also included in Chrome may not be innovative at this point but they&#8217;re certainly effective and useful. The private browsing mode, aptly called &#8220;Incognito.&#8221; (This clever feature name was perhaps made in hopes that it will avoid the &#8220;Porn Mode&#8221; moniker that has dogged a similar feature of IE 8, InPrivate.)</p>
<p>There&#8217;s another key development: Chrome may not be the fastest Web browser currently available but Google hopes that it will be the most stable for pages loaded with Javascript. In a Web 2.0 world ruled by <a href="http://searchwindevelopment.techtarget.com/sDefinition/0,290660,sid8_gci1107521,00.html">AJAX</a>, that&#8217;s no small thing. And anyone that&#8217;s used one of Google&#8217;s many online applications knows that a stable, reliable environment for this kind of scripting is crucial.</p>
<p>This hints at perhaps the most important detail of all, and one that I tipped my hat to in the title of this post. Microsoft made an early bid for Internet dominance in the infamous browser wars of the 1990s by including Internet Explorer in each copy of Windows. Despite the Justice Department&#8217;s successful antitrust suit, IE continues to have upwards of 75% of the world&#8217;s browser share. Firefox has made inroads on this market share, to be sure, and the most recent version of Mozilla&#8217;s browser has been the best option around for speed, privacy, safety and usability since its introduction this summer, following close upon the success of Firefox 2.</p>
<p>Now it&#8217;s Google&#8217;s turn.</p>
<p>Google&#8217;s introduction of its own browser has the potential to upset the market in a way that no other company can, simply because of Google&#8217;s ability to promote the download and use through its various Web properties. As Google&#8217;s various Web applications and cloud computing architecture continue to mature, the Web itself can develop into an operating system. If this sounds familiar, that&#8217;s because Sun&#8217;s vision of network computing in the 90s using Java popularized such a concept long ago. Vastly improved broadband connectivity, viable Web-based apps and an Internet technology giant flush with revenue from the world&#8217;s best advertising platform change the dynamic a bit, of course. Google built its own Javascript engine to improve performance and, crucially, integrated Google Gears with Chrome to allow true offline access to its various Web applications. That adds up to something that distinctly resembles a fully-fledged desktop operating system and productivity suite.</p>
<p>While it&#8217;s true that consumer and enterprises haven&#8217;t been making a run on thin clients running on Linux quite yet, the potential to further erode Microsoft&#8217;s dominance of the operating and desktop productivity software markets is embedded within Chrome. I&#8217;m far from the only writer prognosticating on this count, of course. Michael Arrington thinks <a href="http://www.techcrunch.com/2008/09/01/meet-chrome-googles-windows-killer/">Chrome is Google&#8217;s Windows Killer</a>. As Michael points out, this clears the way for &#8220;millions of web devices, even desktop web devices, in the coming years that completely strip out the Windows layer and <a href="http://www.techcrunch.com/2008/08/30/update-on-the-techcrunch-tablet-prototype-a/">use the browser as the only operating system</a> the user needs.&#8221; Given that both the enterprise and consumer markets haven&#8217;t exactly been hot about Vista, I suspect Microsoft may be somewhat concerned about this development. Henry Blodgett over at the Silicon Valley Insider sees the development from precisely this angle, blogging that <a href="http://www.alleyinsider.com/2008/9/google-chrome-browser-takes-page-out-of-microsoft-book-link-and-lever">Google has launched a cloud operating system and called it a &#8216;browser.&#8217;</a></p>
<p>Who else should be concerned? Maybe Mozilla, though judging by this <a href="http://news.cnet.com/8301-17939_109-10030184-2.html">interview with its CEO</a>, they&#8217;re putting a good face on the development for the moment. What&#8217;s next? Harry McCracken asked <a href="http://technologizer.com/2008/09/01/ten-questions-about-google-chrome/">10 questions about Google Chrome</a> over at Technologizer that address Mozilla&#8217;s future relationship (and relevance). Jeremiah Owyang has added a few more questions in thinking about <a href="http://www.web-strategist.com/blog/2008/09/02/thinking-long-term-googles-new-browser-chrome/">what Chrome could mean long term.</a> Both ask for response and speculation in their comment sections, so have at &#8216;em.</p>
<p>Microsoft hasn&#8217;t been standing still, of course. They&#8217;ve been chasing search revenue for years, as evidenced by the failed Yahoo! acquisition. As the folks over at the Google Subnet blog at NetworkWorld point out, <a href="http://www.networkworld.com/community/node/32031">IE 8&#8242;s InPrivate mode thwarts Google&#8217;s targeted advertising</a>. Unless the world upgrades to IE 8 and begins to browse InPrivate en masse, however, I&#8217;m guessing that GOOG&#8217;s 3+ billion of revenue per quarter is gonna be safe for the moment.</p>
<p>That&#8217;s especially true when you consider another  critical element of Chrome: its future relevance to mobile search. Google&#8217;s Eric Schmidt has been quite bullish in this area, estimating that mobile search revenue will likely surpass desktop search in the not-so-distant future. The iPhone has shown what a data connection and full Web browser can do to mobile search (Try 50 times as many searches originating from iPhones vs. a normal cellphone). Here&#8217;s a prediction you can take to the bank: Just as the iPhone features a stripped down version of Safari, Google&#8217;s Android OS will have a similarly light version of Chrome optimized for a mobile device and poised to fully take advantage of the possibilities for geotargeted advertising based upon a user&#8217;s demographics, Web history and location.</p>
<p>Louis Gray is dead-on when he points out that <a href="http://www.louisgray.com/live/2008/09/new-world-of-browser-choices-is-all.html">Web browsers are now about the hooks</a>. Apple&#8217;s Safari will be increasingly optimized for the iPhone and working with the private cloud that is MobileMe. Microsoft has built IE to be integrated with Windows and Office, though because of the bundling issues presented by antitrust has always had to walk a fine line. Flock, the social media-optimized version of Firefox, carves out a niche because of its tie-ins with the various networks and services. Chrome is no different, as I pointed out above. If you are already a power user of Gmail, gDocs, gTalk, gReader or g-Anything, Chrome may make more sense. Chrome is, I should note, only available for Windows Vista or XP at the moment. Guess they figure Safari will do the trick for a Webkit-based browser for Mac users and that the Linux crowd will be satisfied with Firefox and Opera for the moment.</p>
<p>To poorly paraphrase <a href="http://en.wikipedia.org/wiki/Lando_Calrissian">Lando Calrissian</a>, Google&#8217;s Chrome is likely to allow all mobile users to truly surf with them amongst the clouds.</p>
<!-- wpms-network-global-inserts -->]]></content:encoded>
			<wfw:commentRss>http://itknowledgeexchange.techtarget.com/whatis/chrome-a-shiny-web-browser-from-google-may-just-be-the-next-global-platform-for-running-web-applications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video: Sergey Brin speaks about search, Google, and life at UC Berkeley</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/video-sergey-brin-speaks-about-search-google-and-life-at-uc-berkeley/</link>
		<comments>http://itknowledgeexchange.techtarget.com/whatis/video-sergey-brin-speaks-about-search-google-and-life-at-uc-berkeley/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 13:33:03 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
				<category><![CDATA[academics]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[entrepeneurship]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2008/04/24/video-sergey-brin-speaks-about-search-google-and-life-at-uc-berkeley/</guid>
		<description><![CDATA[Google&#8217;s distributed search model is at the foundation of the Internet giant&#8217;s current dominance in search. In the video below, one of Google&#8217;s founders, Sergey Brin, speaks at length about his company. You&#8217;ll need to turn the volume up on this one. [kml_flashembed movie="http://www.youtube.com/v/Ka9IwHNvkfU" width="425" height="350" wmode="transparent" /] It should come as no surprise, therefore, [...]]]></description>
				<content:encoded><![CDATA[<p>Google&#8217;s <a href="http://whatis.techtarget.com/definition/0,,sid9_gci1310902,00.html">distributed search</a> model is at the foundation of the Internet giant&#8217;s current dominance in search. In the video below, one of Google&#8217;s founders, Sergey Brin, speaks at length about his company. You&#8217;ll need to turn the volume up on this one.</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/Ka9IwHNvkfU" width="425" height="350" wmode="transparent" /]</code></p>
<p>It should come as no surprise, therefore, that <a href="http://arstechnica.com/news.ars/post/20080113-google-to-jarg-we-didnt-infringe-and-your-patents-stink.html">Google is rejecting claims of patent infringement</a> made in a lawsuit brought by the Jarg Corporation, a Massachusetts-based technology company.</p>
<!-- wpms-network-global-inserts -->]]></content:encoded>
			<wfw:commentRss>http://itknowledgeexchange.techtarget.com/whatis/video-sergey-brin-speaks-about-search-google-and-life-at-uc-berkeley/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>John Cleese uses interpretive dance to explain distributed data and offers friendly tech advice</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/john-cleese-uses-interpretive-dance-to-explain-distributed-data-and-offers-friendly-tech-advice/</link>
		<comments>http://itknowledgeexchange.techtarget.com/whatis/john-cleese-uses-interpretive-dance-to-explain-distributed-data-and-offers-friendly-tech-advice/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 18:52:10 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2008/03/26/john-cleese-uses-interpretive-dance-to-explain-distributed-data-and-offers-friendly-tech-advice/</guid>
		<description><![CDATA[Our sister site, Bitpipe.com, just sent me an email informing me that I could view a video of John Cleese offering advice on data distribution systems. (You&#8217;ll need to register but, IMHO, it&#8217;s worth it. Cleese in a unitard is a sight to behold.) The video is the next in a series of dependably droll, [...]]]></description>
				<content:encoded><![CDATA[<p>Our sister site, Bitpipe.com, just sent me an email informing me that I could view a <a href="http://searchstorage.bitpipe.com/detail/RES/1205348295_784.html">video of John Cleese offering advice on data distribution systems</a>. (You&#8217;ll need to register but, IMHO, it&#8217;s worth it. Cleese in a unitard is a sight to behold.)</p>
<p>The video is the next in a series of dependably droll, frequently hilarious spots that follow Cleese&#8217;s work as &#8220;Dr. Harold Trainwreck&#8221; in  <a href="http://www.adrants.com/2005/04/john-cleese-promotes-computer-backup.php">The Institute for Backup Trauma</a>  and as the host at the <a href="http://www.friendlyadvicemachine.com/index.asp">Friendly Advice Machine.</a></p>
<p>Here&#8217;s Dr. Trainwreck on &#8220;Rule 26,&#8221; wherein he provides advice for corporate counsels and IT managers:</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/55EYXeQzUF8" width="425" height="350" wmode="transparent" /]</code></p>
<p>And more of the good doctor, this time providing a (mock) tutorial on how to botch data management.</p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/m3-TZsAVAs4" width="425" height="350" wmode="transparent" /]</code></p>
<p><a href="http://www.captainsofindustry.com/">Captains of Industry</a> created the campaign for <a href="http://www.ironmountain.com/index.asp">Iron Mountain</a>.</p>
<!-- wpms-network-global-inserts -->]]></content:encoded>
			<wfw:commentRss>http://itknowledgeexchange.techtarget.com/whatis/john-cleese-uses-interpretive-dance-to-explain-distributed-data-and-offers-friendly-tech-advice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video: John Lisbin on Domain Parking at SES NY 2008</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/video-john-lisbin-on-domain-parking-at-ses-ny-2008/</link>
		<comments>http://itknowledgeexchange.techtarget.com/whatis/video-john-lisbin-on-domain-parking-at-ses-ny-2008/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 17:01:18 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[ICANN]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2008/03/25/video-john-lisbin-on-domain-parking-at-ses-ny-2008/</guid>
		<description><![CDATA[John Lisbin, the chief strategist at Point It! discusses domain parking and domain tasting with Greg Jarboe of SEO-PR at SES 2008. In the video below, Lisbin addresses the issues advertisers have with domains in relation to searches performed using Web browser toolbars. [kml_flashembed movie="http://www.youtube.com/v/_YAEbCIORH0" width="425" height="350" wmode="transparent" /]]]></description>
				<content:encoded><![CDATA[<p><span>John Lisbin, the <a href="http://www.pointit.com/about_management_team.htm">chief strategist</a> at Point It! discusses <a href="http://en.wikipedia.org/wiki/Domain_parking" target="_blank">domain parking</a> and <a href="http://whatis.techtarget.com/definition/0,,sid9_gci1306822,00.html">domain tasting</a> with Greg Jarboe of SEO-PR at <a href="http://www.searchenginestrategies.com/">SES 2008</a>. In the video below, Lisbin addresses the issues advertisers have with domains in relation to searches performed using </span><span>Web browser toolbars.<br />
</span></p>
<p><code>[kml_flashembed movie="http://www.youtube.com/v/_YAEbCIORH0" width="425" height="350" wmode="transparent" /]</code></p>
<!-- wpms-network-global-inserts -->]]></content:encoded>
			<wfw:commentRss>http://itknowledgeexchange.techtarget.com/whatis/video-john-lisbin-on-domain-parking-at-ses-ny-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mapvertising: Advertising focused on online mapping service users</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/mapvertising-advertising-focused-on-online-mapping-service-users/</link>
		<comments>http://itknowledgeexchange.techtarget.com/whatis/mapvertising-advertising-focused-on-online-mapping-service-users/#comments</comments>
		<pubDate>Mon, 16 Apr 2007 16:25:28 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[mapping]]></category>
		<category><![CDATA[trend]]></category>

		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2007/04/16/mapvertising-advertising-focused-on-online-mapping-service-users/</guid>
		<description><![CDATA[Simply put, mapvertising is the use of roof space for advertising to users of online mapping services like Google Maps, Mapquest, Google Earth and the many mashups that tie into those databases. David Rowan discussed the concept in this article in the Times Online, specifically the example of Target painting large (you guessed it) targets [...]]]></description>
				<content:encoded><![CDATA[<p>Simply put, mapvertising is the use of roof space for advertising to users of online mapping services like <a href="http://maps.google.com/">Google Maps</a>, <a href="http://www.mapquest.com/">Mapquest</a>, <a href="http://earth.google.com/">Google Earth</a> and the many mashups that tie into those databases. David Rowan discussed the concept in this article in the <a href="http://technology.timesonline.co.uk/article/0,,19509-2392083,00.html">Times Online</a>, specifically the example of <a href="http://theponderingprimate.blogspot.com/2005/09/free-advertising-on-google.html">Target painting large (you guessed it) targets on their store roofs</a>.</p>
<!-- wpms-network-global-inserts -->]]></content:encoded>
			<wfw:commentRss>http://itknowledgeexchange.techtarget.com/whatis/mapvertising-advertising-focused-on-online-mapping-service-users/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Craigslist.org: Online urban community networking</title>
		<link>http://itknowledgeexchange.techtarget.com/whatis/craigslistorg-online-urban-community-networking/</link>
		<comments>http://itknowledgeexchange.techtarget.com/whatis/craigslistorg-online-urban-community-networking/#comments</comments>
		<pubDate>Wed, 11 Apr 2007 15:54:06 +0000</pubDate>
		<dc:creator>GuyPardon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[discussion board]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[listings]]></category>
		<category><![CDATA[marketplace]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[WhatIs.com Editor's Award]]></category>

		<guid isPermaLink="false">http://whatis.blogs.techtarget.com/2007/04/11/craigslistorg-online-urban-community-networking/</guid>
		<description><![CDATA[Craigslist just keeps expanding, bringing its transformative mix of forums, apartment and job listings, want ads and personals to many more communities. Craigslist now offers listings for jobs, housing, goods, services, romance, local activities, advice and much more for 450 cities worldwide, all community moderated, and, astoundingly, largely free. Has your city &#8212; or country [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://whatis.com/?Offer=513"><img src="http://www.whatis.com/images/award-editor-180.gif" align="right" border="0" /></a></p>
<p><a href="http://www.craigslist.org/">Craigslist</a> just keeps expanding, bringing its transformative mix of forums, apartment and job listings, want ads and personals to many more communities. Craigslist now offers listings for <a href="http://www.craigslist.org/jjj/">jobs</a>, <a href="http://www.craigslist.org/hhh/">housing</a>, <a href="http://www.craigslist.org/sss/">goods</a>, <a href="http://www.craigslist.org/bbb/">services</a>, <a href="http://www.craigslist.org/cgi-bin/personals.cgi?category=ppp">romance</a>, <a href="http://www.craigslist.org/ccc/">local activities</a>, <a href="http://forums.craigslist.org/">advice</a> and much more for 450 cities worldwide, all <a href="http://www.craigslist.org/about/help/flags.html">community moderated</a>, and, astoundingly, largely free. Has your city &#8212; or country &#8212; been listed yet? If so, keep an eye on your local newspaper, as the free and fluid online marketplace for classifieds and apartment listings that Craigslist provides are a primary driver behind the financial woes of traditional newsprint journalism.</p>
<p>Craigslist was founded in <a href="http://www.craigslist.org/about/mission.and.history.html">early 1995</a>, by <a href="http://cnewmark.com/">Craig Newmark</a>, in San Francisco, CA. According to Craigslist, the networks of sites receive over 5 billion page views a month, serving more than 15 million users during that span month. In fact, Craigslist users self-publish 14 million new classified ads each month, to go with more than 750,000 new job listings each month and more than 50 million user postings in 100 topical forums.</p>
<p>All of that is managed by 23 Craigslist employees working out of a Cictorian house in the Inner Sunset neighborhood of San Francisco. The site supports those modest operations by charging <a href="http://www.craigslist.org/about/job.boards.html">below-market fees</a> for job ads in 7 cities and for broker apartment listings in NYC. By doing so, Craigslist may now be the leading classifieds service in <em>any </em>medium.</p>
<p>We&#8217;ve certainly found great deals on apartments, event tickets, used electronics and all manner of other good, along with thoroughly outrageous personal ads and even a new friend or two. In fact, this editor found a job, a large CRT TV on the cheap and a new place to live this year though &#8220;CL.&#8221;</p>
<!-- wpms-network-global-inserts -->]]></content:encoded>
			<wfw:commentRss>http://itknowledgeexchange.techtarget.com/whatis/craigslistorg-online-urban-community-networking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
