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Apr 26 2007   12:53PM GMT

Ms. Dewey: Personalized search makes Live sexier — but the results are the same.

GuyPardon Guy Pardon Profile: GuyPardon

Have you been over to search with Ms. Dewey yet? Ms. Dewey is a viral marketing campaign that Microsoft launched in October, 2006. The campaign centers around msdewey.com, which features actress Janina Gavankar playing a character of the same name. 

The Web site features an experimental Flash-based interface that houses Windows Live Search, Microsoft’s search engine. Unlike the more minimalist design principles favored by Google or Ask’s search interface, Ms. Dewey uses a dark city skyline with Gavankar placed front and center. She prompts the visitor to search, commenting on keywords entered. When idle, she’ll find other things to do, often using props from behind the desk or making observations that can only be described as snarky.

The site was developed by graphic designers McCann-Erickson and developer EVB, using over 600 video clips. While the results may be no better than those generated on the standard Live Search page, there’s no question that Ms. Dewey is both easier on the eyes and more entertaining than Jeeves ever was.

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