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Apr 16 2007   11:25AM GMT

Mapvertising: Advertising focused on online mapping service users

GuyPardon Guy Pardon Profile: GuyPardon

Simply put, mapvertising is the use of roof space for advertising to users of online mapping services like Google Maps, Mapquest, Google Earth and the many mashups that tie into those databases. David Rowan discussed the concept in this article in the Times Online, specifically the example of Target painting large (you guessed it) targets on their store roofs.

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