Posted by: Ivy Wigmore
marketing, microblogging, social media, social networking, Twitter
Last year Chris Brogan posted about the arcane science behind increasing the number of your Twitter followers.
Brogan has approximately a gazillion followers, so when he retweeted that link today, I clicked right on through to the post.
The quick and dirty version: It’s tweet integrity. Send out information that other people will want to receive.
That’s right. In a nutshell: Make your tweets worth reading and more people will follow you on Twitter.
Other useful nuggets of advice include retweeting good tweets from other people (That’s extra sneaky, because it’s so EASY and they LIKE it!), sharing useful info and so on.
It’s positively revolutionary! It’s like — selling more product by ensuring the quality of said product! Wow.
I was pretty sure it was all about tricking people, or circumventing Google’s algorithm in some particularly devious fashion. Time to rethink that whole MO.
Seriously? I feel a bit better now. There’s this perception that any tweep worth her salt has thousands upon thousands of followers. And I guess there are ways of getting them — mostly through automatically following big, undifferentiated clumps of them — upon which people will follow you back. Even if nobody ever reads a word of anyone else’s tweets.
I’m going to sound like a cheese commercial here, I know, but…
I like to select my Tweeps the old-fashioned way. By looking at their profile pages and — yes — checking to see if what they have to say is anything I’m interested in hearing. In turn, I hope that people I follow will also see some reason for following me back and we can all get down to some actual communication.
See also Twitter and tweeting for business.
Follow me on Twitter @tao_of_grammar.