BlueCoat

Color my (IT) world…green

The Great Recession apparently hasn’t put too much of a damper on corporate green IT initiatives. The reason? Most likely because these efforts can dramatically cut costs (by reducing the number of servers in an organization’s network, for example), and environmentally-sensitive efforts can generate positive PR in a rising tide of negative economic news.

While spending on green IT projects has slowed, along with everything else, these efforts are still top of mind when it comes to project priorities, says market researcher Gartner, Inc., noting that 2009 will most likely be a ‘gap year’ for initiatives. This is a term familiar to Europeans that refers to a period of time taken by a student before attending university to reflect on life, get involved in volunteer services, and oh yeah, have a bit of fun.

In the corporate sense, however, it means keeping a low profile to avoid short-term cost cutting and hopefully survive to budget another day.

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