Voices of CRM

Sep 23 2008   9:59AM GMT

Tanner and Culbert on CRM strategy, trends in today’s careers

Barney Beal Barney Beal Profile: Barney Beal

Jeff TannerWhat are hiring managers looking for when interviewing candidates for today’s customer-facing jobs? How are recent trends affecting the career landscape for CRM practitioners? Is the current state of the U.S. economy hurting the job market — or helping CRM newbies?

Looking for answers to questions like these and information about CRM career trends, SearchCRM.com turned to Jeff Tanner and Bruce Culbert. Jeff is the Associate Dean of Research at Baylor University and also runs a CRM consulting practice. Bruce is the CEO of myCRM Career, a site dedicated to helping CRM professionals connect and advance their careers. He’s also the CEO of iSymmetry, a recruiting, staffing, consulting and outsourcing firm. The two joined us to speak about their experience in the industry and share insight into trends in CRM staffing and careers. Bruce Culbert

In this 13-minute podcast, listeners will learn:

  • In the CRM career landscape, what’s different today as opposed to three years ago? (0:50)
  • Do employers need to be hiring people with Web 2.0 expeirence or does it depend on the industry? (3:24)
  • What does Web 2.0 mean for job seekers? (5:02)
  • In general, what are hiring managers looking for today when trying to fill a CRM-related job? (7:50)
  • How is the state of the U.S. economy affecting the CRM job market? (9:05)

This podcast is the last in a four-part series on CRM career trends. Look for the other podcasts on this page:

CRM technology in today’s CRM careers

CRM training and CRM education for today’s careers

CRM certification issues and consulting outlook

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