Tanner and Culbert on CRM certification, consulting

What certification is most suitable for today’s CRM practitioner? How much demand is there for people certified in PeopleSoft CRM? Is a good idea for someone just graduating from college to go the consulting route? What’s the best way for someone who’s been working at a consulting firm to break out and run their own consulting practice?

Looking for answers to questions like these and information about CRM career trends, SearchCRM.com turned to Jeff Tanner and Bruce Culbert. Jeff is the Associate Dean of Research at Baylor University and also runs a CRM consulting practice. Bruce is the CEO of myCRM Career, a site dedicated to helping CRM professionals connect and advance their careers. He’s also the CEO of iSymmetry, a recruiting, staffing, consulting and outsourcing firm. The two joined us to speak about their experience in the industry and share insight into trends in CRM staffing and careers.

In this 14-minute podcast, listeners will learn:

•          For someone starting out in CRM, how can they go about getting certified? (1:01)

•          Are there some certifications that are on the decline today? Likewise, are some certifications becoming more popular? (3:14)

•          Are some candidates more suited for one certification over another, depending on their skill set? (4:59)

•         What’s the outlook for CRM consultants? Are they just as in need as ever? (6:41)

•        For someone who wants to break into consulting, what would you suggest? (9:20)

This podcast is the third in a four-part series on CRM career trends. Look for the other podcasts on this page:

CRM technology in today’s CRM careers

CRM training and CRM education for today’s careers

How are CRM strategy trends influencing today’s CRM careers? (coming Sept. 23)

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