Web 2.0

Anthony Lye on Oracle on Demand, Social CRM

The CRM landscape changed forever with the arrival of Software as a Service (SaaS). Oracle, despite its legacy as an on-premise CRM vendor, and its two major CRM acquisitions in PeopleSoft and Siebel, has not stood idly by however.

We sat down with Anthony Lye, senior vice president of CRM at Oracle, to discuss the company’s latest SaaS version with CRM On Demand Release 16 and its strategy around providing social networking-like collaboration tools as separate CRM applications.

Lye also discusses some of the key areas where he sees a difference between Oracle’s products and Salesforce.com’s.

In this 20-minute podcast, listeners will learn about:

• Oracle’s latest SaaS CRM releases.

• An explanation of the multiple deployment options Oracle provides and what customers are asking for now.

• How customers are deploying both SaaS and premise-based CRM systems.

• The strategy behind offering Social CRM as separate, standalone modules.

• How Oracle is using social networking internally.

 

 Anthony Lye on CRM on demand, social CRM [19:51m]: Play Now | Play in Popup | Download

Tanner and Culbert on CRM technology in today’s jobs

As Web 2.0 infiltrates all aspects of CRM, how is it impacting a CRM professional’s job hunt, and how are employers attracting candidates who are Web 2.0 adept? Which technology skills are most important in today’s CRM industry? How can a professional working in sales, service or marketing get to the next level with their careers? What emerging skills are important on the technical side of CRM?

Looking for answers to questions like these and information about CRM career trends, SearchCRM.com turned to Jeff Tanner and Bruce Culbert. Jeff is the Associate Dean of Research at Baylor University and also runs a CRM consulting practice. Bruce is the CEO of myCRM Career, a site dedicated to helping CRM professionals connect and advance their careers. He’s also the CEO of iSymmetry, a recruiting, staffing, consulting and outsourcing firm. The two joined us to speak about their experience in the industry and share insight into trends in CRM staffing and careers.

In this 11-minute podcast, listeners will learn:

• What technology training is most important for someone looking to get started in the CRM field (0:57)

• What technology training is most important for someone looking to get to the next level with their career (0:57)
  

• How to avoid getting pigeonholed into one technology as a job candidate (8:50)

• The importance of Web 2.0 skills when looking for a CRM-related job today (hint: they’re more than “nice to have”) (9:36)

This podcast is the first in a four-part series on CRM career trends. Keep an eye out for the other podcasts, coming soon to this page:

CRM training and CRM education for today’s careers (coming Sept. 9)

CRM certification issues and CRM consulting outlook (coming Sept. 16)

How are CRM strategy trends influencing today’s CRM careers? (coming Sept. 23)

 

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Christopher Carfi on VRM, social networks

Christopher Carfi, CEO of Cerado Inc., discuses the work he’s doing with VRM, or vendor relationship management, a project from the Berkman Center at Harvard. VRM is turning CRM on its head, providing customers with tools to engage with vendors in a way that works for both parties.

Chris also discusses a workshop entitled Customer Service is the New Marketing that he was recently involved with and the rise of social networking in business.

Additionally, Carfi discusses the rise of social networking in the business world and how organizations can take advantage. Blogs and communities can be difficult to get started, particularly with business-to-business firms, but the reward is worth it, Carfi insists.

 

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Ed Thompson on CRM and Web 2.0

Ed Thompson, vice president and distinguished analyst with Gartner Inc., shares his thoughts on the Web 2.0 phenomenon and how it’s affecting CRM operations in this podcast.

From the Gartner CRM Summit, Thompson discusses the ways CRM technology vendors are adopting Web 2.0 technology, blogs, getting started with Web 2.0 initiatives and the role of start up companies in the evolution of Web 2.0 and CRM.

 

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Seth Godin on marketing metrics and social media

In this podcast, Seth Godin, author of nine books, including the New York Times bestseller Purple Cow: Transforming Your Business by Being Remarkable, talks about how CRM has failed marketing, what marketers can learn from social media and his take on the market.

He also questions the fascination with metrics in marketing.

 

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Paul Greenberg on new media, CRM training

In this installment of the Voices of CRM podcast series, our conversations with CRM luminaries, we talk with Paul Greenberg, a longtime CRM industry observer and author. Paul discusses the history of the CRM market, the impact of new media and the essentials of CRM training.

Paul is a veteran of the CRM industry, president of the 56 Group LLC, a CRM consultancy based in Manassas, Va. and the author of CRM at the Speed of Light, now in its third edition.

His blog, PGreenblog, was named 2005’s Best CRM Blog by SearchCRM.com’s readers.

 

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