Voices of CRM:

social monitoring


September 5, 2012  8:24 PM

Salesforce.com no longer wants to be The Social Enterprise

Posted by: Albert McKeon
Benioff, Salesforce.com, social marketing, social media, social monitoring, social networks

After prompting the objections of just about every business and non-profit organization, Salesforce.com has dropped its attempt to trademark the phrase "social enterprise." The cloud-based CRM software company

November 10, 2011  8:13 PM

Companies missing out on strategic social CRM

Posted by: Rosecafasso
social crm, social media, social monitoring

Many companies are running lukewarm social CRM programs and squandering strategic social opportunities because they are spending too much time in reactive mode - monitoring social conversations and protecting the brand. A new Forrester Research Inc. report shows that the...


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