Voices of CRM:

social marketing


September 5, 2012  8:24 PM

Salesforce.com no longer wants to be The Social Enterprise

Posted by: Albert McKeon
Benioff, Salesforce.com, social marketing, social media, social monitoring, social networks

After prompting the objections of just about every business and non-profit organization, Salesforce.com has dropped its attempt to trademark the phrase "social enterprise." The cloud-based CRM software company

October 20, 2011  7:39 PM

Are social media measurement standards possible?

Posted by: Rosecafasso
Add new tag, social crm, social marketing

Next week, a group of marketers will take a stab at setting up standards for social media measurement. The meeting, called the Social Media Measurement Standards Conclave, will take place in Durham, N.H. and include representatives from Procter & Gamble, SAS, Thomson Reuters, the Web...

September 2, 2011  3:55 PM

Social marketing demands connections not just content

Posted by: Rosecafasso
CRM strategy, social crm, social marketing

So, you have a great social marketing strategy built around really good content. Well, guess what? You might not be doing enough, according to one social media...

July 29, 2011  7:13 PM

Get executive buy-in for social marketing with evidence, not promises

Posted by: Rosecafasso
CRM best practices, social crm, social marketing, social media

Eric Schwartzman, a social media consultant, has an interesting way of explaining the difference between traditional marketing and social marketing. He likens traditional marketing to a cash transaction. It involves two parties and once the deal is done, well, it's done. Social marketing, on the...


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