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September 5, 2012  8:24 PM

Salesforce.com no longer wants to be The Social Enterprise



Posted by: Albert McKeon
Benioff, Salesforce.com, social marketing, social media, social monitoring, social networks

After prompting the objections of just about every business and non-profit organization, Salesforce.com has dropped its attempt to trademark the phrase "social enterprise." The cloud-based CRM software company

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October 20, 2011  7:39 PM

Are social media measurement standards possible?



Posted by: Rosecafasso
Add new tag, social crm, social marketing

Next week, a group of marketers will take a stab at setting up standards for social media measurement. The meeting, called the Social Media Measurement Standards Conclave, will take place in Durham, N.H. and include representatives from Procter & Gamble, SAS, Thomson Reuters, the Web...

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September 2, 2011  3:55 PM

Social marketing demands connections not just content



Posted by: Rosecafasso
CRM strategy, social crm, social marketing

So, you have a great social marketing strategy built around really good content. Well, guess what? You might not be doing enough, according to one social media expert.  "Many people are focusing on content,'' said Gary Vaynerchuk, author, consultant and entrepreneur. "I focus on context. That's...

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July 29, 2011  7:13 PM

Get executive buy-in for social marketing with evidence, not promises



Posted by: Rosecafasso
CRM best practices, social crm, social marketing, social media

Eric Schwartzman, a social media consultant, has an interesting way of explaining the difference between traditional marketing and social marketing. He likens traditional marketing to a cash transaction. It involves two parties and once the deal is done, well, it's done. Social marketing, on the...

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