Gartner, social crmA new Web service that allows users to analyze social CRM products and companies has garnered some attention for what it could do to Gartner Research Inc.
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Microsoft, Mobile CRM, social crmMicrosoft is committed to social, executives at its annual Convergence conference promised this week, placing it among the holy trinity of technology trends along with mobile and "big data." But it's going to have to wait a couple of releases before it shows up in the business application...
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CRM integration, SaaS CRM, social crmBy Rose Cafasso, Associate Site and News Editor CRM practitioners are serious people with stressful jobs. So, to depart from the everyday challenges as a way to wrap up 2011, SearchCRM posed a light-hearted question to several marketing, IT and social media folks. We discovered our share of...
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content management systems, content marketing, mobile marketing, social crmMarketing experts offered plenty of advice last week at the Gilbane Conference in Boston to companies searching for ways to use content with social and mobile platforms as a way to grab customers' attention. In short, they said companies should stay focused on the basics of content marketing, not...
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CRM, customer analytics, customer experience management, social crmA recent webinar entitled The New Experience Economy, presented 20 industry experts offering insights on what companies need to do get their customer experience management programs in shape. The webinar, produced by ThoughtLead and sponsored by ClickFox , a maker of customer data...
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social crm, social media, social monitoringMany companies are running lukewarm social CRM programs and squandering strategic social opportunities because they are spending too much time in reactive mode - monitoring social conversations and protecting the brand. A new Forrester Research Inc. report shows that the...
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Add new tag, social crm, social marketingNext week, a group of marketers will take a stab at setting up standards for social media measurement. The meeting, called the Social Media Measurement Standards Conclave, will take place in Durham, N.H. and include representatives from Procter & Gamble, SAS, Thomson Reuters, the Web...
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CRM strategy, social crm, social marketingSo, you have a great social marketing strategy built around really good content. Well, guess what? You might not be doing enough, according to one social media expert. "Many people are focusing on content,'' said Gary Vaynerchuk, author, consultant and entrepreneur. "I focus on context. That's...
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CRM best practices, social crm, social marketing, social mediaEric Schwartzman, a social media consultant, has an interesting way of explaining the difference between traditional marketing and social marketing. He likens traditional marketing to a cash transaction. It involves two parties and once the deal is done, well, it's done. Social marketing, on the...
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CRM strategy, Facebook, social crm
This week, Versace, a world-renowned fashion company, was dubbed “dumb’’ and “just plain stupid,’’ by social CRM analysts when it was reported that it scrubbed its Facebook page of negative customer comments concerning a production...
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