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Jul 9 2007 9:23AM GMT

Sheryl Kingstone on mobile CRM

Posted by: Barney Beal

CRM strategy, mobile sales, Mobile CRM

In this podcast, Sheryl Kingstone, director for customer centric strategies at the Yankee Group, shares her insight into mobile CRM.

She discusses deploying mobile CRM applications, choosing between a CRM suite vendor for your mobile needs or turning to partners for their mobile applications. She also shares some of the pitfalls and best practices for mobile CRM.

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About the Blogger

Barney Beal

As News Director for TechTarget's Enterprise Applications group, Barney Beal coordinates and oversees news coverage for five websites. Prior to joining TechTarget, Barney worked for a number of newspapers and wire services as both a reporter and photographer. Most recently he worked as a freelancer in Boston and before that as a staff writer at the Daily Hampshire Gazette in Northampton, Mass. READ MORE

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