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August 31, 2012  3:54 PM

Inbound marketing crowd share ideas at HubSpot conference



Posted by: Albert McKeon
CRM, marketing management strategies, mobile marketing

BOSTON – Ninja tips, a talk about the importance of introverts and a trip in a musical time machine were some of the highlights of the inaugural Inbound 2012 marketing conference held this week. Hosted by the Cambridge, Mass.-based marketing firm HubSpot,...

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December 6, 2011  2:20 PM

Gilbane Conference Roundup: Winning and losing content marketing strategies



Posted by: Rosecafasso
content management systems, content marketing, mobile marketing, social crm

Marketing experts offered plenty of advice last week at the Gilbane Conference in Boston to companies searching for ways to use content with social and mobile platforms as a way to grab customers' attention. In short, they said companies should stay focused on the basics of content marketing, not...

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