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August 31, 2012  3:54 PM

Inbound marketing crowd share ideas at HubSpot conference



Posted by: Albert McKeon
CRM, marketing management strategies, mobile marketing

BOSTON – Ninja tips, a talk about the importance of introverts and a trip in a musical time machine were some of the highlights of the inaugural Inbound 2012 marketing conference held this week. Hosted by the Cambridge, Mass.-based marketing firm HubSpot,...

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June 20, 2008  9:08 PM

Jeanne Bliss on chief customer officers



Posted by: Barney Beal
customer loyalty, marketing management strategies

February 7, 2008  9:31 AM

Christopher Carfi on VRM, social networks



Posted by: Barney Beal
CRM strategy, marketing management strategies, Web 2.0

Chris CarfiChristopher Carfi, CEO of Cerado Inc., discuses the work he's doing with VRM,...

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March 21, 2007  3:52 PM

Microsoft users give CRM tips



Posted by: Barney Beal
CRM strategy, evaluating CRM software, implementation, marketing management strategies

At the Microsoft Convergence show, representatives from Cold Stone Creamery, Roland DGA and WellMark Blue Cross Blue Shield shared their advice and best practices in implementing CRM. The three practitioners represent different sides of CRM. Cold Stone Creamery's Heather Dorr is a...

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January 30, 2007  3:48 PM

Seth Godin on marketing metrics and social media



Posted by: Barney Beal
customer loyalty, marketing management strategies, Web 2.0

Seth GodinIn this podcast, Seth Godin, author of nine books, including the New York Times bestseller Purple Cow: Transforming Your Business by Being Remarkable, talks...

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August 29, 2006  3:09 PM

Martha Rogers on Return on Customer and Customer Value



Posted by: Barney Beal
customer loyalty, marketing management strategies

Martha RogersIn this podcast, Martha Rogers, who has co-authored with Don Peppers six books on marketing and customer relationships, discusses her concept of Return on...

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