Voices of CRM:

Marketing automation technology

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August 16, 2010  6:49 PM

Competitors react to IBM-Unica deal



Posted by: Barney Beal
IBM, Marketing automation software, Marketing automation technology, Unica

Last week, IBM acquired Unica, entering into the marketing automation software market. While few people expressed surprise at the news, competitors saw it as a validation of the market and...

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