Voices of CRM:

Marketing automation software

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August 14, 2012  4:18 PM

Salesforce.com to expand Chatter into enterprise service network



Posted by: Albert McKeon
Chatter, cloud CRM, Marketing automation software, Salesforce.com

Building upon the social aspect of its Chatter program, Salesforce.com next year will offer a new application that allows companies to create social networks for their customers and partners. Salesforce Communities will be available online starting today...

December 22, 2010  2:21 PM

Teradata to buy Aprimo for $525 million



Posted by: Barney Beal
Aprimo, customer analytics, Marketing automation software, Teradata

Teradata announced today it is acquiring Aprimo

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August 16, 2010  7:22 PM

Is IBM delving deeper into CRM?



Posted by: Barney Beal
IBM, Marketing automation software, Unica

For years, IBM has worked around the periphery of CRM. Big Blue has invested heavily in integrating customer data when it bought DWL, and in BI and data warehouse integration with its


August 16, 2010  6:49 PM

Competitors react to IBM-Unica deal



Posted by: Barney Beal
IBM, Marketing automation software, Marketing automation technology, Unica

Last week, IBM acquired Unica, entering into the marketing automation software market. While few people expressed surprise at the news, competitors saw it as a validation of the market and...


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