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May 13, 2011  2:22 PM

Marketing taking more cautious approach to social media



Posted by: Rosecafasso
IBM, Internet marketing, social crm, social media, Unica

You know something is over-hyped when even marketing folks are tired of hearing the big sell. So, when a group of 300 of IBM's customers and prospects in the marketing field were recently surveyed about their social media plans, about half said they are using social media. The responses showed...

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