Voices of CRM:

IBM

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May 13, 2011  2:22 PM

Marketing taking more cautious approach to social media



Posted by: Rosecafasso
IBM, Internet marketing, social crm, social media, Unica

You know something is over-hyped when even marketing folks are tired of hearing the big sell. So, when a group of 300 of IBM's customers and prospects in the marketing field were recently surveyed about their social media plans, about half said they are using social media. The responses showed...

August 16, 2010  7:22 PM

Is IBM delving deeper into CRM?



Posted by: Barney Beal
IBM, Marketing automation software, Unica

For years, IBM has worked around the periphery of CRM. Big Blue has invested heavily in integrating customer data when it bought DWL, and in BI and data warehouse integration with its


August 16, 2010  6:49 PM

Competitors react to IBM-Unica deal



Posted by: Barney Beal
IBM, Marketing automation software, Marketing automation technology, Unica

Last week, IBM acquired Unica, entering into the marketing automation software market. While few people expressed surprise at the news, competitors saw it as a validation of the market and...


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